A lesson on Search Engine Optimization and how it works. It's good for online business owners and virtual assistants.

1. WHAT IS SEO?

2. WHAT IS SEO?
SEO is the process of affecting the visibility of a
website or a web page in a search engine's
unpaid results - often referred to as "natural,"
"organic," or "earned" results

3. What are SEARCH ENGINE’s
• Yahoo!
• Bing
• Baidoo
• Ask
• YouTube
• Google - example
• MSN
• ..many more

4. First KEY WORD Sample : Angelina
Jolie
• Angelina Jolie’s biography
• Angelina Jolie’s recent movies
• Angelina Jolie’s pictures
• Angelina Jolie’s fashion and
style
• etcetera...

5. Keyword

6. The Goal of SEO is to get high Quality
Traffic from Search Engine’s

7. S. E. O.
• Search - We want to provide best
results for a specific Query
• What services are we offering?
• What value can we give to our
audience?
• Consider contents (blogs, videos,
ebooks, products, etc)

8. S. E. O.
• Search - We want to provide best
results for a specific Query
• Engine - We want to tune our results
for an ever changing search algorithm
• In alignment with search engine’s rules.
• The leader in search engines? Google
!

9. S. E.
O.
• Search - We want to provide best
results for a specific Query
• Engine - We want to tune our results
for an ever changing search algorithm
• Optimization - It’s ongoing Process.
• SEO is like advertising. Something we
should keep on doing.

10. Two Ways To Optimize a Site

11. ONSITE or On Page
SEO
• This process is related
to website codes and
SEO foundation done
within your website.
• It is mostly done by
your web developer
and/or SEO Manager

12. ONSITE or On Page SEO
• WordPress SEO by Yoast

13. 7 ONSITE or On Page SEO Tips
• Decide 1-3 website
KEYWORDS
• Create a short
description with
keyword/s of your site,
products, blogs and all
posts (max. 154
characters)
•Tag/name your photos properly
•Avoid Grammar errors
•Post fresh, relevant contents
•Sites’ loading time should be less
than 5 seconds
•Make sure your site is mobile-
friendly

14. OFFSITE SEO
• Search Engine
Submission
• Directory Submission
• Social Bookmarking
Submission
• Forum Posting
• Article Submission

15. OFFSITE SEO
• Classified
• Blog Posting
• Blog Commenting
• Press Release Submission
• Video Posting
• Local Listing (Google
Places)
• RSS Submission
• RSS Update
• Yahoo Answering
• Link Building
• Review Submission
• Profile Link Creation,
etc.

16. OFFSITE SEO
• YouTube Channel

17. Black Hat and White Hat

18. Black HAT

19. White HAT

20. Why SEO?

21. Always Evolving: There are always new
Opportunities

22. Key Factors in
SEO

23. Content is the currency of the Internet.
Google rewards a site that has lots of
relevant contents.

24. Design/CRO/Increase Conversion/UX
“Design is not just what it looks like and
feels like. Design is how it works.”
Steve Jobs.

25. Creating Optimize Content BLOG!

26. GET EXPOSURE - Social Media
Marketing

27. Analyze Results