Learn how to run an IP practice, the unique ethical obligations of IP law, and the tools IP lawyers need to thrive.

1. Nehal Madhani
nehal@altlegal.com
@AltLegalHQ
HOW TO START AND GROW AN IP PRACTICE

2. AGENDA
Intro to IP
Setting up and expanding an IP law practice
Ethical obligations and pitfalls in IP work
Tools for IP lawyers

3. Nehal Madhani
Founder & CEO
Alt Legal
@nehalm
Nehal Madhani is the founder and CEO of Alt Legal,
whose software makes it easy for law firms to
create and docket IP filings. Before starting Alt
Legal, Nehal practiced as an attorney at Kirkland &
Ellis, LLP. He is a Python/Django programmer. He is
also a Codex fellow at Stanford Law School.
Nehal has a J.D. from the University of Pennsylvania
Law School, a Certificate in Business and Public
Policy from the Wharton School of Business, and a
B.A. from Northwestern.

4. INTRO TO IP

5. DEMAND FOR IP LEGAL SERVICES IS GROWING
Source: BTIConsulting Group, http://www.bticonsulting.com/ip-and-ip-litigation-outlook
• IP is a critical business asset that every business should protect.
• Companies are being brought and sold just for their IP portfolios.
• Nearly $2.7 billion is spent on IP litigation legal fees every year.
• Surge in the number of small businesses and startups is driving an
increase in the number of IP filings.

6. Sources: USPTO, http://www.uspto.gov/dashboards/trademarks/main.dashxml;
Kauffman Foundation StartupActivity National Trends2015
Trademark applications filed
with the USPTO rose nearly 10%
in 2015. In 2016, the USPTO has
already received 13% more
applications than last year.
This is in part driven by the jump
in the national rate of new
entrepreneurs.

7. TRADEMARKS OVERVIEW
• Scope: Protects word, phrase, symbol, and/or design that identifies and
distinguishes the source of the goods or services of one party from
those of others.
• Expiration: None as long as use and filing requirements are satisfied.
• USPTO attorney requirements: Must be an attorneyin good standing in
at least one US jurisdiction to prosecute trademark filings.

8. PATENTS OVERVIEW
• Scope: Protects machines, manufactured articles, industrial processes,
and chemical compositions.
• Expiration: 14 years for design patents; 20 years for utilityand plant
patents.
• USPTO attorney requirements: Must be admitted to patent bar to
prosecute patents. A scientific or technical training is a prerequisite for
the patent bar.

9. COPYRIGHT OVERVIEW
• Scope: Protects works of authorship that have been tangibly expressed
in a physical form (e.g., songs, books, movies, and works of art).
• Expiration: Varies depending on the type of work and authorship (e.g.,
life of the author + 70 years or if it’s work for hire or anonymous, it’s
shorter of 95 years from publication or 120 years from creation).
• Attorney requirements: Must be an attorney in good standing in at least
one US jurisdiction to prosecute copyright filings.

10. USPTO INTRODUCES REGIONAL OFFICES
Source: USPTO Locations, http://www.uspto.gov/about-us/uspto-office-locations

11. SETTING UP AND GROWING AN IP PRACTICE

12. Identifying the scope of your practice
Prosecution
Filings
Trademarks Copyrights Patents
License
Agreements
Litigation
Administrative Proceedings
Trademark
Trial and
Appeal
Board
Patent
Trial and
Appeal
Board
Federal
Court

13. Steps in prosecuting IP filings
Protecting: Maintain IP rights through renewals and active monitoring
Prosecuting: Monitor and update IP filing and deadlines
Filing: File documents and forms with government IP office
Assembly: Assess filing and prepare documents and government forms
Intake: Gather client information and documents re IP rights

14. FIND YOUR NICHE
• Like any practice, you should identify your niche within IP after
determining the scope of your work in this field.
• You can more effectively focus your limited resources.
• You can quickly build expertise.
• You can rapidly develop a client base and network.

15. HOW TO FIND A NICHE
• Consider your interests and passions
• Identify trends in your current client base and/or network
• Assess your professional and personal strengths and weaknesses
• Explore the competitive landscape

16. A STRONG IP NETWORK IS CRITICAL
• IP law is a complex, global practice.
• The right network allows you to serve clients as a “full-service IP firm.”
• You can grow your practice through referrals.

17. BUILDING YOUR IP NETWORK
• Social media (Check out our list of Twitter influencers here)
• Read blogs and write your own. Popular ones include Likelihood of
Confusion, TTABlog, Everything Trademarks, and IP Watchdog)
• Become a member of the over 50 state and local IP bar associations
• Join trade organizations:
• International Trademark Association (INTA)
• American Intellectual Property Law Association (AIPLA)
• American Bar Association - Intellectual Property Law (ABA-IPL)
• Copyright Society of the USA (CSUSA)

18. CASE STUDIES OF SUCCESSFUL IP PRACTICES
• Background: Meet Rina. Rina is a former Big Law corporate attorney
who set up her own legal practice a few years ago. She focuses largely
on emerging companies and securities law.
• IP work: Over the last couple years, her emerging companies clients
have become mature companies and have sought trademark protection.
• Results: Rina has prosecuted over 60 trademarks for her clients and
netted nearly $50,000 in legal fees ($800/trademark).
• Advice: Attend CLEs and IP conferences to learn the fundamentals and
leverage close relationships with experienced IP lawyers to help you
avoid mistakes.

19. OTHER WAYS TO GROW YOUR IP PRACTICE
• Common strategies: Client networking, referrals from attorneys and
clients, online content, and social media.
• Unique strategies for IP law:
• Filing IP isn’t once and done. This gives rise to new engagement
opportunities with clients and prospective clients.
• Use docketing software to alert you of new engagement points with
clients and to maintain continuous contact.
• Engage pro se applicants in accordance with applicable rules. Nearly
1/3 of filings are filed by pro se applicants, and many become subject
to an oppositional proceeding or office action.

20. ETHICAL OBLIGATIONS AND PITFALLS

21. KEY RULES
• Competence: “Competent representation requires the legal, scientific,
and technical knowledge, skill, thoroughness and preparation
reasonably necessary for the representation.” 37 C.F.R. § 11.101.
• Unauthorized practice of law: “A practitioner shall not practice law in a
jurisdiction in violation of the regulation of the legal profession in that
jurisdiction, or assist another in doing so.” 37 CFR § 11.505.
• Candor towards tribunal: (a) Prohibitions against false
statements/evidence; (b) disclosure of criminal behavior…and (d)
disclosure of material facts to tribunal in ex parte proceedings. 37 CFR §
11.303.

22. ADMINISTRATIVE ERROR: MAKING FACTUAL ASSERTIONS
• US trademark applications must be signed by a person that can legally
bind the applicant or has first hand knowledge of the facts asserted in
the application and authorityto act on behalf of the applicant, or a US
attorney authorized to practice before the USPTO.
• Attorneys who execute trademark applications on behalf of clients
may become a fact witness and disqualified from representing the
applicant if the application or registration is disputed.
• You should email the application to your client to execute (despite the
inconvenience) through TEAS.
Source: BTIConsulting Group, http://www.bticonsulting.com/ip-and-ip-litigation-outlook

23. ADMINISTRATIVE ERROR: MAKING EXCESSIVELY BROAD ASSERTIONS
• Medinol Ltd. v. Neuro Vasx Inc. (TTAB 2003). The mark "NeuroVasx"
was granted for use in connection with "medical devices, namely,
neurological stents and catheters."
• A petitioner wanted the mark cancelled because it was not being
used in connections with stents. Neuro Vasx attempted to amend
their application to remove stents, which were included because of an
oversight.
• The court found fraud because Neuro Vasx knowingly made a false
statement to the USPTO to obtain registration, which would not have
been issued if the USPTO knew it was not being used for stents.
• Fraud cannot be cured by the deletion of goods from the
registrations.

25. MISSING DEADLINES: IN RE TACHNER
• In re Tachner (USPTO D2012-30): The Office of Enrollment and Discipline
brought an action against a solo patent attorney after he missed several
filing deadlines for clients’ filings.
• The attorneyrelied on an office manager and a manual docketing
system. Through 2005, he docketed matters by recording dates in a
notebook. After 2005, his office relied solely on a Word document that
listed actions as single-line entries (no table and no calendar).
• The attorneyadmitted to a pattern of neglect of management of his law
firm, including reliance on an “unsound calendaring system for tracking
deadlines.”
• The attorneywas suspended for five years for violating several
provisions the USPTO Code of Professional Responsibility.

26. MISSING DEADLINES: THE MEDICINES CO. V. FISH & NEAVE
• In The Medicines Co. v. Fish & Neave, Medicines Co. sued Fish & Neave
for missing a patent term extension (“PTE”) application deadline that
jeopardized about 4.5 years of market exclusivity ($2 billion in sales).
• PTE applications allow applicants to extend the life of a patent for
certain delays beyond the applicant’s control. Here, it was the time
MDCO spent seeking FDA approval of their drug. Fish & Neave was to
submit a PTE application within 60 days of the FDA approving the drug.
• Ultimately, after a protracted, decade-long legal and legislative battle
and nearly $20 million lobbying Congress, MDCO was able to reverse the
docketing and patent filing errors and restore the exclusivity period.
Ropes & Gray Settles, law360.com/articles/692712/ropes-gray-settles-patent-filing-malpractice-suit
Patent Bill Viewedas BailoutforaLaw Firm, http://nyti.ms/1OR7Rra

27. TOOLS FOR IP LAWYERS

28. TOOLS FOR IP LAWYERS
• Malpractice Insurance
• Docketing System
• Practice Management
• Client Intake

29. MALPRACTICE INSURANCE
• IP malpractice insurance is a must if you are going to do any kind of IP
filing (even trademarks).
• Typically, it’s more expensive than other practice areas given the high
stakes of IP and the liabilities associated with missed deadlines.
• Explore discounts that may be available through trade organizations
(e.g., National Association of Patent Practitioners).
• Consider policy limits, scope of coverage, retroactive dates, and
expiration dates in selecting a provider.

30. DOCKETING SYSTEM
• Timely filings for office actions, renewals, revivals, and objections are
essential to protect your clients’ IP rights.
• Complexity increases exponentiallyas you grow your IP practice.
• Key factors in selecting an IP docketing system
• Scope of your practice (e.g., trademarks or patents, domestic or
international, litigation or prosecution)
• Security
• Ease of use
• Automation
• Calendaring support

32. COLLECTING IP INFORMATION CAN BE A TIME-CONSUMING PROCESS.
Initial
inquiry
Assess IP
needs
Collect
specific
information
Review
client intake
Follow-ups
with client

33. BEST PRACTICES FOR IP INTAKE
• Present your client with questions that are easy to understand or not
overly technical to solicit accurate and complete answers.
• Leverage electronic forms to collect client information in the first
instance to speed up the process for both you and your client.
• Keep records of the information that your client provided to you.

34. PRACTICE MANAGEMENT
• IP practice (like other practices involving government filings and
processes) can be administrative at times.
• Practice management software will help you manage your contacts,
organize your matters and documents, and get paid faster.
• Reflect on your workflow to identify any administrative bottlenecks by
considering which elements are repetitive and don’t require any
subjective assessments.

35. 10% off for attendees!
Sign up at https://www.altlegal.com/rocketmatter-ip
Then email info@altlegal.com
And we’ll apply a 10% discount to your first three months.

36. ADDITIONAL RESOURCES

37. ADDITIONAL RESOURCES
• USPTO: Trademark Basics
• INTA: Trademark Basics
• USPTO: Patent Basics
• Copyright Office: Copyright Basics
• Lawline CLEs
• Solo Practice University CLEs
• Talks on Law CLEs