Presentation on information about the Marketing and Marketer as a Career, opportunities, Benefits ,skills required to be successful marketing professional .

1. Career as a Marketer.Submitted By- Rohan Chaudhary
(rohanchaudhari2612@gmail.com)

2. TODAY’S
PRESENTATION
• Introduction.
• Who is a Marketer.
• What is Marketing.
• Role of Marketer.
• What skills are require to be a successful Marketer?
• Career Paths.
• Salary of Marketing professional.
• Top Marketers.
• Conclusion.
• References.
Career as a Marketer
Discussion Points

3. Career as a Marketer
INTRODUCTION
There are around 105+ Profession, each one with its own benefits and
losses. The purpose of the presentation is to provide information about the
Marketing and Marketer as a Career, opportunities, Benefits ,skills required
to be successful marketing professional .
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4. Career as a Marketer
• Marketers are the brains behind getting the word out about the products or services of an
organization. The marketer is an individual who is responsible for creating a chain between the
customer and the product or service offered by the company.
• They monitor market trends, create advertising campaigns, develop pricing strategies, and targeting
strategies based on demographic data, and work with the company to develop more awareness of
what they offer.
• To put it in simple words, a marketer is an individual who come up with the strategies to engage
customers, so that by creating value for customers the company will gain benefits from customers.
WHO IS A MARKETER ?
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5. Career as a Marketer
WHAT IS MARKETING?
The very general definition of Marketing you will find is “The process by which companies create value for
customers and build strong customer relationships to capture value from customers in return.”
• Initially marketing was focused on profit generation, but now awareness is there and the marketing
concept has shifted from finding the right customers for the right product to finding the right
products for the customers.
• We already know a lot about marketing, it's all around us. Marketing comes to us in the good old
traditional forms to new forms. we can see it in the abundance of products at your nearby shopping
mall and the ads that fill your TV screen, stuff in your mailbox, spicing up your magazine. Also, they
reach You directly, interactively, and personally from blogs, online videos, social media, websites and
various apps on your smartphones.
• Marketing is all around us at home, at schools, where you work, and where you play, you see
marketing in almost everything you do.
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6. Career as a Marketer
ROLE OF MARKETER.
A marketer acts as a link between the product and the customer. Therefore, as a marketer you have to do:
• Market Research
Research is a huge part of marketing, marketer is required to keep a close eye on the market
trends and the changes happening in the market.
• Designing a Strategy
A marketer is also responsible for designing a strategy for all the tasks, which are connected
to the marketing of the product. some of these decisions include,
 The decision on the overall demand and supply for the respective product in the market.
 What is the best time for the entry of specific products?
 What are the best means to advertise a product?
Apart from these, many times if the client will have some problem, then the marketer
needs to solve it and come up with new strategies.
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7. Career as a Marketer
• Advertising
Marketers need to oversee the marketing ad designed for promotion purposes. It includes
deciding which medium to use for promotion, checking phrases, dialogues used in the ad, etc.
• Public relation
Marketers are responsible for improving the public relations of the company. Marketer required to
communicate the company’s product policy with the customer.
ROLE OF MARKETER.
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8. Career as a Marketer
WHAT SKILLS ARE REQUIRE TO BE A SUCCESSFUL MARKETER?
The skills you need to be a good marketing professional are :
• Excellent storytelling and writing ability.
Today, marketers need to be able to tell a great story. A strong marketer must be able to create
content, publish content, and participate in the content strategy process. Content marketing is
an essential component of driving traffic and converting leads.
• Basic spreadsheet skills.
Marketers need to use spreadsheets, say Excel or Google Docs, for planning, modeling, and
studying trends.
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9. Career as a Marketer
• Experience with digital tools, different platforms.
Today marketers need to have an understanding of how to leverage social media channels, apps, and
websites, etc.
• Critical thinking and problem solving skills.
Marketing is sharing a message with an audience. That’s because marketing requires an understanding
of why and how something is working. Problem-solving skills are going to come in use when someone
on your team or the client will have a problem and you need to solve it and run with that new
development.
• Knowledge about analytics.
The successful marketer will be able to do things quickly with Google Analytics, Tag Manager, etc.
Marketers today take decisions, driven by data and appropriate metrics correlated to campaign goals and
key performance indicators.
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10. Career as a Marketer
CAREER PATHS.
• The marketing field covers a broad range of career paths, from the creative to the analytical.
• Entry-level marketing career paths may lead to a job in product or brand management, in which you would be
responsible for the success of a brand in a competitive marketplace. Or you may decide to go into market research.
Experienced marketing professionals often start their own businesses or go into senior positions at companies or
marketing firms. Here are some common types of top marketing managers:
Public relations managers.
Market research analysts.
Promotions managers.
Advertising managers.
Marketing managers.
Marketing specialist.
Brand managers.
Sales managers.
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11. Career as a Marketer
SALARY OF MARKETING PROFESSIONAL.
No matter what industry you are in, salary changes with the work you are doing, Experience and seniority.
• The average salary for a Marketing Specialist in India is ₹571,664.
• The average salary for a Marketing Manager in India is ₹692,941.
• The average salary for a Promotions Manager in India is ₹600,000.
• The average salary for an Advertising Manager in India is ₹496,372.
• The average salary for a Brand Manager in India is ₹1,006,913.
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12. Career as a Marketer
TOP MARKETERS.
1.) Steve Jobs
He put his focus on creating the best possible designs, that would sell themselves. He kept his
marketing messages mysterious and focused on the movement they created.
2.) Walt Disney
To create a truly remarkable Disney World that could literally market itself, Walt Disney had
both corporate and park employees ride the rides before they opened to the public. He
created experiences that marketed themselves.
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13. Career as a Marketer
3.) Gary Vaynerchuk
He is a genius marketer, he analyzes the trend which are most likely to be successful and master in
all of them.
4.) Mary kay Ash
Mary Kay Ash is known for bringing network marketing from the fringe into the mainstream.
5.) Seth Godin
One of the most captivating quality of Seth Godin as a marketer is his true honesty and
authenticity
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14. Career as a Marketer
CONCLUISON.
• Marketers are the brains behind getting the word out about the products or services of an organization.
• Marketing is all around us at home, at schools, where you work, and where you play, you see marketing in almost
everything you do.
• A marketer acts as a link between the product and the customer and performs tasks like doing research, designing
strategies.
• To be a good marketer one must be a good storyteller, good in critical thinking and problem-solving abilities, etc.
• The marketing field covers a broad range of career paths, from the creative to the analytical.
• There are many pathways available to do a job in marketing.
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15. Career as a Marketer
REFERENCES.
https://www.xpert.chat/profession1/marketers?ref=ad8gg
https://www.feedough.com/what-is-a-marketer/
https://www.allbusinessschools.com/marketing/job-description/
https://www.payscale.com/
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16. Career as a Marketer
THANK YOU !
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