2. MULTIPLEXES Multiplex is a multiscreen entertainment complex showing different films under one roof with other type of supporting different film under same roof, with other type of supporting business in the vicinity like restaurant , shopping arcade and other entertainment venues. Emergence of multiplex has made movie going element. It also enables exhibitors to show a variety of movies appealing to several segment of movie goers while serving patrons from common support facilities such as BOX OFFICE , CONCESSION AREAS , RESTROOMS AND LOBBIES.
3. TREND IN INDUSTRY DEMAND SUPPLY SUMMARY OF SUPPLY SUMMARY OF DEMAND POSSIBLE MOVIE THEATER CONCEPTS FOR DOWNTOWN
6. QUESTIONIAR FOR ANALYSING LIFESTYLE CHARACTERSTICS AND COSUMER ATTITUDE RESEARCH WE HAVE DESIGNEDE FOLLOWING QUESTIONIAR 1.How often you watch the movie in theater? A] 6months B]3months C]1months D]2nd week of movie release 2.How far are u willing to drive for watching movie? A]1-2km B]4-7km C]8-16km D]16-30 3.Excluding the cost of the movie ticket, how much do you spend on other item? A] never buy B] Rs100 C] 300 D] depends 4. When you go to the movie do you decide the film before arriving? A] yes B] no C] not always 5. Rank the importance of the following features on the scale of 1-5 :- A] good sound B] size of screen C] clean theatre /restroom D] convenient show timing E] convenient location F] affordable ticket price G] good concession food H] proximity to entertainment I] parking 6. How often does your household watch movie. A] @ home B] @ movie theatre 7. How often per month does your household visit downtown/recreation activities? 8. With whom with you prefer to watch movie? A] family B] friends C] siblings D] others
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8. DEMAND ANALYSIS IN SQUARE FEET AND NUMBERS OF SCREEN FOR ESTAMATING DEMAND FOLLOWING CALCULATION IS TO BE MADE CALCULATION OF PURCHASING POTENTIAL INDEX=TRADE AREA PER CAPITA INCOME INDIA PER CAPITA INCOME =153000 X 100 40000 =382 2.CALCULATION OF INDIA PER CAPITA SALES= total india movie receiptS total indias population = 9.94 3.CALCULATION OF TRADE AREA PER CAPITA SALES=PER CAPITA SPENDING IN STEP 2 MULTIPLIED BY THEPPI FROM STEP 1 =step 1 x step 2 =382 x 9.94 = 3798.95
9. 4.CALCULATION OF TRADE AREA DEMAND =MULTIPLY TRADE AREA POPULATION BY PER CAPITA SALES 5.CALCULATION OF TRADE AREA DEMAND IN SALES(IN SQUARE FEETS)= DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SQUARE FOOT FOR A COMMUNITY SHOPPING CENTER 6.CALCULATION OF TRADE AREA DEMAND PER SCREN= DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SCREEN
