Ron Douglas - Lifestyle Business - Warrior Seminar 2011

1. Building a Lifestyle Business
RON DOUGLAS

2. Special thanks to...
• Sam England
• Brian McLeod
• Allen Says & Warrior Forum

3. Has Anyone Seen Allen Says?
On Facebook
On WarriorForumSucks.com
Old Forum Avatar
- A True Legend (Like Big Foot)

5. In this presentation
• Real life examples of how to earn more by working
smarter instead of working harder

6. About Ron Douglas
• MBA, CFA
• 10+ years in Internet business
• NY Times Best Selling Author
• Sold 60k self pub, 1.1M with S&S
• Featured on GMA, HSN, Fox News,
ABC, NBC, People Mag, etc.
• Former Wall St reject turned work
at home dad

7. Plan your business around your
desired lifestyle

8. “You’re not working hard enough”
• If you keep running to the West will you ever see the
Sun rise?
• Maybe you’re not working smart enough
• Maybe you’re not selling what enough people want
to buy
• Maybe you’re not getting the offer in front of the
people who will buy it

9. Are You in ‘The Gap?’
• Gratitude
• Confident state of flow
• Breakdown long term goals into attainable
and specific short term goals
• Celebrate

10. My keys to success
• Start projects that can grow on their own
• Leverage the motivated efforts of others
• Piggyback off of success, fame, & ROI
• Trade money for time
• Sell evergreen products and services
• Create multiple streams of income

11. Example 1: RecipeSecrets.net
• Content site / sales site hybrid
• Affiliate traffic from multiple networks
• Branded email newsletter
• User-generated content brings search traffic
• Social media traffic
• Publicity

12. Results - 23.8 million views

13. Compete.com (RSN vs WF and SP)

16. Appearances

17. Third Book - September 6

18. RecipeSecrets.net sales process
CB $29.97
ebooks &
bonuses
Email newsletter
$1 trial web
cooking classes
$47/mo rebill
$1 trial web
cooking classes
$47/mo rebill
$19.99 upsell
for 5 Star
Recipes
5 free recipes
$10 off coupon
- Forum = $10 combined CPM
- Specials on physical cookbooks
- Affiliate offers (list segmentation)
- Facebook & Twitter (viral effect)

19. Content loop
coupon strategy

20. Example 2: VideoForward.com
• Members create instant webpages on VF
using embedded videos
• Traffic from videos going viral and search
• Monetize with Ads (100% payout)
• Members automatically affiliates
• 50% recurring for new signups
• Full training provided

22. Pricing:
• 7-day trial
then $19.95 a
month
• $149 a year
• $197 lifetime

23. Results
An initial push from a few JV partners and now:
• 45,853 video pages created
• 176,692 links into the site
• 4,320 members (active & inactive)
• 68% of the members referred by other
members

24. Example 3: VideoForward Webinar

25. VF webinar key points
• Leverages YouTube’s popularity
• Live demo showing how easy it is
• Minimum time commitment
• Success stories using the system
• $97 lifetime vs. $20/mo
• Easy list building, signup is expected

26. VideoForward webinar example
• E Brian Rose – 274 attended, 83 signups at
$97, $8k in sales
• 30.2% close rate
• $29.38 per attendee
• $4.47 per click
• Leverage ROI - build list w/ solo ads, ppc, etc

27. Example 4: WorkAtHomeChallenge.com
• Free training for biz opp seekers
• Three partners building separate lists from
individual webinars
• New webinar each week – joint promotion
• Presenter gets 50%
• Reinvest profits to advertise next webinar

28. Bonus tips
• Publicity
• Email marketing
• Business insights

29. 3 ways to get publicity
1. Associate your story with something famous
2. Leverage a current story that’s hot
3. Do something extreme or outrageous

30. IM vs. Bank Robbery

31. Associate your story with something famous

32. Leverage what’s hot - Obama Girl
• “I gotta crush on Obama” - influential in
the 2008 election
• Over 100 million YouTube views
• On NBC, MTV, Fox, SNL, CNN, etc

33. Do something outrageous
James Wilson - “Husband On Strike”
• Self appointed President
of the “Nat. Assoc of
Desperate Husbands.
• Stayed on roof in protest
of wife not having sex
• Media sensation for 2
weeks, featured on GMA

34. Email marketing tips
• Strategic free offers (target ideal subscriber)
• Sort list by date and resend best broadcasts
• Put best broadcasts in autoresponder
sequence
• Resend to unopens or non buyers

35. Business insights
• Repurposing one product for different niches
• Shared office suites = easy money
• Old school still works:
– system to bring in new leads
– build a relationship
– offset costs with offers & sales funnel
• The difference maker is distribution