Room 214 and LOHAS partnered together to put on an intensive social media training workshop. Read through this presentation to get a better understanding and knowledge of the Pinterest platform. The deck covers the benefits of Pinterest, who the users are, best practices, contest potential, rich pins, and analytics.

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2. BENEFITS OF PINTEREST

3. Showcase your products
Build your visual identity
Engage your customers & make them instant advocates
Find out which products your followers love the most
Referral traffic back to your website

4. WHO’S USING PINTEREST?

5. “25 Million Users are Rich, Female, and like to Spend.”
Pinterest users want actionable or attainable content.

7. BEST PRACTICES

8. The Reason? A Nielsen study found that 90% of consumers trust the
recommendation of people they know, and 70% of people trust the online opinions of
unknown users.

9. Pin-to-Win Contest

10. 1) Make it easy to enter
2) Offer a significant prize
3) Have things worth pinning
4) Support the contest on other social networks
5) Consider rewarding everyone for entering

11. 3 New Ways to Pin

12. Product pins provide an
opportunity for users to know
real time pricing, availability,
and location to purchase the
pinned item
Recipe MovieProduct
Recipe pins include
ingredient lists and
amounts, cooking times,
and serving size
information for the
pinned recipes
Movie pins contain
ratings, cast members,
and reviews related to
the film pinned

13. ANALYTICS

14. *Analytics only available for verified accounts

15. Useful Links:
Unique Uses of Pinterest
Installing the Pin-It Button
Making Your Site Better for Pins
Three new types of Pins (How-To)

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