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Text Messaging Field Experiment and Survey 2006 ,[object Object],[object Object],[object Object]
Background, Motivation, and Goals of the Study
New Generation of Voters Require New Outreach Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If Democrats and Progressives Need to Act Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This Study Helps Determine Whether Text Messaging Helps Solve the Youth Turnout Problem ,[object Object],[object Object],[object Object],[object Object],Two Goals
Experimental Design
Randomized Experiments and a Post-Treatment Survey Achieve the Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Two Components
Cell Phone Numbers Were Collected Voluntarily and Verified Independently ,[object Object],[object Object],[object Object],[object Object],[object Object]
In the Upcoming Months We Will Check the Voter Rolls to Determine Whether Individuals Voted ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Completed Survey Has a Unique Methodology Problem The Disposition of Everyone who Picked up the Phone, Even for a Second, Was Recorded Very Pleasant Smwt Pleasant Indifferent/ Annoyed Those who did not  take the survey Very Pleasant Smwt Pleasant Indifferent/ Annoyed Those who did  take the survey
Preliminary Survey Results Initial Weighting by Gender, Weekend (Recall Rate), and Disposition
Participants are Young, Democratic, and Reasonably Diverse
While Positive Reactions Far Outnumbered Negative Feelings, A Distinct Minority Were Bothered Open-ended: What was your reaction to receiving the text message? (Classified Response) Positive Neutral Surprised Negative Did you find the text message helpful or were you bothered by it? 25% Strong 13% Strong
However, This Small Backlash Did Not Deter People From Voting 7% Much More Did receiving the text message make you (much) more/less likely to vote?
Young People Prefered to Be Contacted By Text Message and Email Imagine that a political organization wanted to remind you to vote just before Election Day.  How would you prefer that they contact you?
Where We Go From Here
There Are Several Steps Remaining ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Text Messaging Field Experiment (RootsCampDC 12/06)

  • 1.
  • 2. Background, Motivation, and Goals of the Study
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10. The Completed Survey Has a Unique Methodology Problem The Disposition of Everyone who Picked up the Phone, Even for a Second, Was Recorded Very Pleasant Smwt Pleasant Indifferent/ Annoyed Those who did not take the survey Very Pleasant Smwt Pleasant Indifferent/ Annoyed Those who did take the survey
  • 11. Preliminary Survey Results Initial Weighting by Gender, Weekend (Recall Rate), and Disposition
  • 12. Participants are Young, Democratic, and Reasonably Diverse
  • 13. While Positive Reactions Far Outnumbered Negative Feelings, A Distinct Minority Were Bothered Open-ended: What was your reaction to receiving the text message? (Classified Response) Positive Neutral Surprised Negative Did you find the text message helpful or were you bothered by it? 25% Strong 13% Strong
  • 14. However, This Small Backlash Did Not Deter People From Voting 7% Much More Did receiving the text message make you (much) more/less likely to vote?
  • 15. Young People Prefered to Be Contacted By Text Message and Email Imagine that a political organization wanted to remind you to vote just before Election Day. How would you prefer that they contact you?
  • 16. Where We Go From Here
  • 17.