2. do we still need “Strategy”?
the days of grandiose "Five Year Strategies" are
over but does that mean we don't need "Strategy"
any more?
no - what we need now is a strategic framework
that informs and embraces change and actually
makes tactical execution more effective
3. our strategy is our how
leadership is about change and a simple analogy
is that leaders take their organisation on a journey
from the present location to a different (and
hopefully better) place
the strategy is a how not a what and although it
(and the route we choose) can and should
change at any time a well communicated strategy
will help everyone know what they should be
trying to do at every point in time
4. what does that mean?
creating and communicating an effective
strategy allows leaders to trust and empower
their teams and removes any need to
micro-manage them
when making the micro-decisions we all make
every day if we know the Strategy then picking
the optimum path to get to the Objective most
quickly becomes much more straightforward
5. MOST
in his excellent book Winners And How They
Succeed Alastair Campbell talks about OST
which is an acronym for Objective Strategy and
Tactics
if we add Mission to the front of the acronym to
make it MOST I think we have a framework really
helps maximise execution effectiveness
6. the Mission
the Mission is why we want/need to make the
journey
at interim.team our Mission is to make the
world a more successful place...person by
person...company by company. (We really do
think that the more people we help to be
successful the more successful we will
become...)
7. the Objective
the Objective is what we want to achieve in the
next 12 months
our objective at interim.team is to double our
income this financial year - aka "2X". (We're in
Q4 of our financial year and we're currently on
target...so far so good...)
8. the Strategy
the Strategy is how we are going to achieve
our Mission and Objective
at interim.team our Strategy is to increase the
number of leads generated...
9. the Tactics
the Tactics are the things we think we need to
do now to deliver our Objective. At interim.team
we set 5-10 quarterly tactics and review their
effectiveness and START/STOP/DO
MORE/DO LESS every 3 months
setting more than 5-10 tactics becomes
counterproductive as it effectively says we're
going to do everything we can think of
10. the MOST framework
we really do find that if you put your strategy in
a MOST framework, and communicate it well, it
very much becomes part of the solution not
problem and helps ensure your execution is as
agile, efficient and effective as possible
11. M
the Mission is why we want/need to
make the journey
O
the Objective is what we want to achieve
in the next 12 months
S
the Strategy is how we are going to
achieve our Mission and Objective
T
the Tactics are the 5-10 quarterly
reviewed things we think we need to do
now to deliver our Strategy