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tofuture
frompast
Accelerating
2021+
AcceleratedEvolution
HumanMachineSymbiosis
EnergyFlip
TranscendingPolarization
VectorsofTravel
WorkReconfigured
Efficiency...
- Gallup,October2020
42%ofAmericanssaytheywillNOTgetaCOVID-19vaccine.
- GlobalInfluenzaStrategy2019-2030,WorldHealthOrganis...
- CenterforDiseaseControlandPreven on,June2020
41%ofAmericansreportedanadversehealthmentalcondion
relatedtoCOVID-19
U.S.pl...
- LillyFamilySchoolofPhilanthropy,IndianaUniversity
IntheearlymonthsoftheCOVID-19pandemic,32%ofAmericans
gavedirectlyand48...
- CiscoWorkforceoftheFutureSurvey,September2020
87%ofofficeworkerswanttheabilitytochoosewhethertoworkfrom
homeoroffice,andmana...
In2020threemissionstoMarswerelaunched:NASA’sMars2020,
ChinaNationalSpaceAdministration’sTianwen-1,andUAE’sEmirates
MarsMis...
- CapGeminiWorldWealthReport2020
Globally,HighNetWorthIndividualsplantoallocate46%oftheir
poroliotosustainableinvesngby202...
- InsideEVs
GlobalsalesofelectricvehiclesinOctober2020were127%higher
thanayearbefore,withonein20carssoldworldwidenowrenewa...
- OECDAIPrinciples,adoptedby42countries
“AIshouldbenefitpeopleandtheplanetbydrivinginclusivegrowth,
sustainabledevelopmenta...
UKscienstseditedthegenesofahumanembryoin2017,whilea
recentUKlawallowsbabiestoincorporatetheDNAfromthreeparents.
- YouGov
1...
rossdawson.com
RossDawsonisaglobally-recognizedfuturistand
entrepreneur.Asafuturisthefocusesonvirtual
keynotespeaking,boar...
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2021+ 9 themes for the future

2020 has pivoted us into a new era, not into a "post-pandemic" future, but one which has accelerated us from past to future
These 9 themes will define the coming years:
Pandemic Pulse
Being Well
Efficiency to Resilience
Vectors of Travel
Transcending Polarization
Energy Flip
Human Machine Symbiosis
Accelerated Evolution

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2021+ 9 themes for the future

  1. 1. tofuture frompast Accelerating 2021+
  2. 2. AcceleratedEvolution HumanMachineSymbiosis EnergyFlip TranscendingPolarization VectorsofTravel WorkReconfigured EfficiencytoResilience BeingWell PandemicPulse These9themeswilldefine thecomingyears: Thecrucibleof2020has transformedus,notintoa “post-pandemic” future, butonewhichhasacceler- ated and amplified many existing trends of the pre-2020world,flippingus iintoaneweraforhumanity whichwewillforeverseeas forgedbytheintensefireof 2020. 2020haspivoted usintoanewera
  3. 3. - Gallup,October2020 42%ofAmericanssaytheywillNOTgetaCOVID-19vaccine. - GlobalInfluenzaStrategy2019-2030,WorldHealthOrganisaon “Althoughitisimpossibletopredictwhenthenextpandemicmight occur,itsoccurrenceisconsideredinevitable.” TheannouncementofmultipleCOVID-19vaccineshasgivenhopeto populationsbesiegedbythevirus,butcoronavirusishighlyunlikelytobe fullyvanquishedfortheforeseeablefuture,withdelaysinrollouts,many vaccinesceptics,andstiffcontainmentmeasuresinresponsetoeven limitedoutbreaksleadingtoanirregularrhythminandoutoflockdowns andoptimismincitiesandnationsaroundtheworld. MMoreover,worryingnewviruseshavearisenregularlyoverthelast decadesandwillcontinuetodoso,evenonceCOVID-19islargely contained.Thedifferenceisourbelatedrealizationthatanynewpathogen couldtriggeranotherglobalpandemic,sparkingdrasticmeasuresforany concerningnewviruses. Onemajorandpositiveshiftisthat,afteryearsofdireandprescient wwarningsfromepidemiologists,wearefarmorepreparedforthehealth crisesthatwillinevitablyhappeninourintenselyconnectedworld. Naonswillcyclebetweenopeningandclosingtocombatcontagion PandemicPulse
  4. 4. - CenterforDiseaseControlandPreven on,June2020 41%ofAmericansreportedanadversehealthmentalcondion relatedtoCOVID-19 U.S.plant-basedalesaregrowing14timesfasterthantotalfoodsales. Thementaltollofthisyearimpactedfarmorepeoplethancoronavirus itself,withtheelderly,single,disadvantaged,andnewlyunemployed oftenstrugglingtodealwiththeisolationoflockdownandintense economicchallenges. Theresultisanincreasingfocusonwellnessbynations,employers, ccommunities,families,andindividuals.Empathyhasgrownasmanyhave experienceddifficultiesandgraspedhowharditmustbeformany others.Healthsystemswillbedeeplystrained,butwewillhelpeach othermore. Theshifttohealthiereatingismovingapace,exemplifiedbythe long-standingshifttoveganeating.Ourshiftingdietisbeingdrivenby incincreasedawarenessoftheenvironmentalcostsofmeataswellasthe availabilityoffartastierplant-basedfoods,thanksinpartto$3billion venturecapitalinvestmentthisyearintoimprovedmeatalternatives. Thisyear’schallengeshaveintensifiedourfocusonmentalandphysicalwellbeing BeingWell
  5. 5. - LillyFamilySchoolofPhilanthropy,IndianaUniversity IntheearlymonthsoftheCOVID-19pandemic,32%ofAmericans gavedirectlyand48%gaveindirectlybysuppornglocalcommunity. - Thomas,August2020 69%ofU.S.manufacturingandindustrialcompanies"arelikelytobring manufacturingproductionandsourcingbacktoNorthAmerica" WhileCOVID-19hasacceleratedmanyexistingtrends,ithasturned aroundthelongstandingdrivetohyper-efficiency,whichassumed thatgoodscouldbetransportedwheneverneeded.Whenborders canbeclosedinaninstant,theequationentirelychanges,with resiliencetoshocksthehighestpriority. SSpecialistmanufacturingisreturningonshore,local3Dprintingand assemblyisrising,thedemandforqualitylocalfoodproductionis soaring,andnationsarefocusingonfoodandenergyindependence. Inevitablymajornewcriseswillemergeincomingyears,from climate,disease,terrorism,orconflict.Ourcollectiveresiliencewill dependdeeplyonoursenseofcommunity,withthoseregions prioritizinglocal-fiprioritizinglocal-firsteconomies,communityhealthandagedcare, andcivicinnovationinitiativesfarbetterpositionedtorespondto adversity. Wewillpriorizeindependence,localproducon,andcommunity EfficiencytoResilience
  6. 6. - CiscoWorkforceoftheFutureSurvey,September2020 87%ofofficeworkerswanttheabilitytochoosewhethertoworkfrom homeoroffice,andmanagetheirhours,evenwhenofficesopenup. InDecember2020Greeceestablishedadigitalnomadvisathat seekstoattractremoteworkersbyhalvingtheirincometax. Aftertheenforcedshifttoremoteworkin2020,feworganizationswillever resumeworkasweknewit,withmostgraduallyadopting‘hybrid’modelsin whichstaffcometotheofficewhenusefulbutfrequentlyworkfromhome orlocal‘thirdspaces’thatallowsocialconnectionsandachangeofscenery. Thosecompaniesthatprovidegreaterflexibilityandbetterremote conditionswillattractthemosttalentedandstronglyoutperform. Organizationsandindividualsarelearninghowtoexcelatvirtualwork, includingenablingseincludingenablingserendipitousconnectionswithcolleagues,balancing workandhomelives,ensuringworkerprivacy,andusinganarraynew technologiesincluding5Gandvirtualrealitytotranscendlocation. Theshifttoflexibleworkiscontributingtotheriseofthe‘economyof individuals’,inwhichnotonlyclassicgigworkerssuchasdriversbutalso high-endprofessionalsshiftfromfull-timeemploymenttoindependent work,allowingthemtorelocateatchoice.Workerswithtraditional full-timejobsfull-timejobswillbecomeaminority. Hybridworkingmodelswillboosttheeconomyofindividuals WorkReconfigured
  7. 7. In2020threemissionstoMarswerelaunched:NASA’sMars2020, ChinaNationalSpaceAdministration’sTianwen-1,andUAE’sEmirates MarsMission,whileElonMusk’sSpaceXaimstosendaStarshiptoMars in2024.- InternaonalAirTransportAssociaon Internationaltravelrevenuein2020willbe$191billion,lessthanathird ofrevenuein2019,withtheairlineindustrylosing$118billionthisyear. Internationaltravelhasdefinedourage,with4.5billionpeopleflyingin 2019,almosttriplethenumberin2000.In2020thetravellustofmany executives,families,andadventurershasbeenthwarted,leadingtomassive pent-updemandtoflyabroad.Yetitwillbeaslowandbumpyroadback. Initiallytravelbubblesbetweennationsorregionswillopenup(andthen sometimesclosedownagain),oftenvettedbyhealthpassports, pre-boardingchecks,anddigitalvaccinationrecords.Thetravelindustrywill rreshape,withairlinesmerging,pricesadjustingtoensureprofitability, andnewpremiumservicesforluxurytouristsandbusinesstravelers. Travelwillgobeyondourplanet,withspacetourismcommencingforthe wealthy,andthespaceventuresofElonMuskandJeffBezosintenton buildingmassiveindustriesbeyondEarthincludingresourcemining,moon bases,colonizingMars,andasaby-productpotentiallyenabling hhypersonictravel,reducingtheflighttimebetweenSydneyandNewYork to4hours. Internaonalflightpathsandconfidencewillresumeonestepata me VectorsofTravel
  8. 8. - CapGeminiWorldWealthReport2020 Globally,HighNetWorthIndividualsplantoallocate46%oftheir poroliotosustainableinvesngby2021. - PewResearchCenter 45%ofAmericanswouldsupportaUniversalBasic Income,including69%ofthoseunder30. Theescalatingpolarizationofvalues,society,politics,andwealthoverthe lastdecadehasbeenevident,withthenetworkeffectsofourconnected worldcontributingtobotheconomicandsocialdivisions.Acrossnations, bothlow-paidandhigh-paidjobshavegrown,withthemiddleeviscerated, leavinganincreasinggapbetweenthehavesandhave-nots. SSocialmediahasendedupdividingusmorethanbringingustogether, leadingtothemainstreamingofextremisminplaces.Moststillbelievein theprincipleofdemocracybutmanydisagreewithhowitisputinto practice.Thereisanimmenseopportunitytoevolveourdemocratic structuresforanewera,startingbybeingopentodebateandchange. TThecomingyearswillbedefinedlargelybyhowsuccessfullywecan transcendtheseacutedivisions.Thepandemicswiftlyreframedthe discussionaround“post-capitalism”,withmanysayingtheysupportevery citizenreceivingabasicincome.Businessleaderswillbeincreasinglyvocal inespousingtheimportanceofsocialimpactaswellasfinancialreturns. Wewillstrivetoreverseheightenedschismsineconomies,sociees,andpolics TranscendingPolariza on
  9. 9. - InsideEVs GlobalsalesofelectricvehiclesinOctober2020were127%higher thanayearbefore,withonein20carssoldworldwidenowrenewable. - InternaonalEnergyAgency Renewableenergyaccountsforalmost90%oftheincreaseintotalpower capacitygloballyin2020. Thepandemicgrabbedattentionawayfromclimatechangebutitis shiftingback,with2020oneofthethreehottestyearsonrecord,allin thelastfiveyears,extremetemperaturesintheArcticandSiberia,spi- rallingwildfiresaroundtheworld,andunprecedentedhurricaneintensi- ty. Governmentsleadersgloballyareshiftingfromrhetorictoactionon carbonreductions,includingpressureontheirpeers.Withenergy productionaccountingfor72%ofemissions,thereisheightenedimpe- tustomoveawayfromfossilfuels.Howeverthemarketisalready ahead,giventhatthecostofenergyproductionfromnewrenewable projectsisfarbelowthatfortraditionalenergysources. Forthelast20yearseveryforecastofthepaceoftheshifttorenewable energyhasbeentooconservative.Thebalancehastippedandweare swiftlymovingtoarenewable-firstenergyeconomyinwhichmany householdsproduceaswellasconsumeenergy. Theinexorableshifromfossilfuelstorenewableenergywillaccelerate EnergyFlip
  10. 10. - OECDAIPrinciples,adoptedby42countries “AIshouldbenefitpeopleandtheplanetbydrivinginclusivegrowth, sustainabledevelopmentandwell-being.” - FutureofJobsReport2020,WorldEconomicForum “By2025,97millionnewrolesmayemergethataremoreadaptedtothe newdivisionoflabourbetweenhumans,machinesandalgorithms.” Therecontinuestoberemarkableprogressinartificialintelligence,withrecent landmarksincludingGoogle’sDeepMindsolvingproteinfoldingwith potentiallymassiveimplicationsfordrugdiscoveryandhealthcare,and OpenAI’sGPT-3abletowriteconvincingandsometimescompellingarticles. TTheextraordinaryandrisingcapabilitiesofAIthreatenintensedisruptionto humanwork.Howeverthenextyearswillbeframedbyleadingcompanies recognizingtheuniquehumancapabilitiesofexpertise,creativity, relationships,andethics,anddesigningworksothatAIandhumansarea system,tappingeach’sdistinctivecompetencestocreatesomethinggreater thaneachcanachieveontheirown. EEducationwillbeattheheartofthefutureforusall,andprovidesan incredibleopportunityforhuman-machinecollaboration.Personalizedlessons tailoredtoindividuallearningstyles,interests,hobbies,andsocialenvironment willhelpeveryonelearninthewaybestsuitedtothem.Yetdemandfor talentedteacherswillsoartoframe,engage,inspire,andconnect,working withAItomakechildrenandadultsalikereadyfortomorrow. WewilldesignworkandeducaonsoAIandpeoplecreatevaluetogether HumanMachineSymbiosis
  11. 11. UKscienstseditedthegenesofahumanembryoin2017,whilea recentUKlawallowsbabiestoincorporatetheDNAfromthreeparents. - YouGov 19%ofAmericanswanttoliveforever,whileanadditional42%wantto livelongerthannormalbutnotforever. GeneeditingandbiohackingnowallowustoaltertheDNA,notjustof humanembryos,butalsoofgrownadults.Thefirstapplicationsareof courseinhelpingthosewithgeneticdisorders,butitisinevitablethat parentswillseektoimprovetheintelligence,beauty,andathleticism oftheirchildren. IItisnotjustvolitionalcontrolofourgenesthatisshapingus,butalsoour environment.FamousvisionaryMarshallMcLuhanprescientlynotedthat “weshapeourtools,thenourtoolsshapeus”.Neuroplasticitymeansour brainsliterallychangedependingontheirenvironment,withpervasive digitalscreensmoldingourmentalprocesses,andresearchersobserving ‘cognitiveoffloading’ofourthinkingprocessestotechnology. HHumankind’seternaldesireforimmortalitymayneverbeachieved,but recentadvancesinmultipledomainssuggestthatcancertreatmentsare withinreach,andwemaynotjuststopbutreversetheageingprocess, raisingpointedissuesaboutwhogetsaccesstothesetechnologies. Humanswillevolvefasterthanatany meinhumanhistory AcceleratedEvolu on
  12. 12. rossdawson.com RossDawsonisaglobally-recognizedfuturistand entrepreneur.Asafuturisthefocusesonvirtual keynotespeaking,boardandexecutivestrategy facilitation,andcreatingpowerfulbranded content. HeisFoundingChairmanofAdvancedHuman TTechnologiesGroupandBondiInnovation Alliance,andtheauthoroffourbooksincluding LivingNetworks,whichtheNewYorkTimescredits withpredictingthesocialnetworkingrevolution.

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