The document discusses internal and external communication in organizations. It defines internal communication as occurring between members of the same organization, while external communication is between an organization and other entities. It also outlines various communication methods like verbal, written, and visual, discussing their advantages and disadvantages. Factors to consider for effective communication include speed, cost, message details, leadership style, the receiver, and importance of feedback. Barriers to effective communication can occur if the message is not understood or received.

1. Internal and External
Communication
Rowan Wagner
Business Studies
Baku Oxford School

3. Communication
Internal
• Is communication
between members
of the same
organisation.
External
• Is between the
organisation and
other organisations
or individuals.

4. Process of Effective Communication

5. Medium of Communication
• Is the method used to
send a message, for
example, a letter is a
method of written
communication and a
meeting is a method of
verbal communication

6. One-way Communication
• Involves a message
which does not call
or require a
response.

7. Two-way Communication
• Is when the receiver
gives a response to
the message and
there is a discussion
about it

8. Factors that a sender of a message should
consider
• Speed
• Cost
• Message details
• Leadership style
• The receiver
• Importance of a written record
• Importance of feedback

9. Verbal Communication Methods
• One-to-one
talks/meetings
• Telephone
conversations
• Video
conferencing/Skype
• Meetings and team
briefings

10. Verbal Communication
Advantages
• Information can be given
out quickly, such as in a
large meeting.
• Opportunity for two-way
communication and
immediate feedback.
• Message is often reinforced
by seeing speaker.
Disadvantages
• In large meeting, there is no
way of telling if everyone is
listening.
• It can take longer to use
verbal methods when
feedback occurs.
• Is not effective when the
need for an accurate and
permanent record is
needed.

11. Written Communication
• Business letters
• Memos/memorandum
• Reports
• Notices
• Faxes
• Text messages
• Emails, tweets and
social network site
(chats)

12. Written Communication
Advantages
• Provides ‘hard’ evidence of
the message which can be
referenced in the future.
• Can be copied and sent to
many people both in hard
form and electronically.
• It can be a very quick and
cheap means of providing
information to many
people.
Disadvantages
• Direct feedback is not
always possible.
• It is not easy to check if the
message has been received
and acted upon.
• The language can be
difficult for some receivers
to understand is it is too
long or uses technical or
other language not
understood by all receivers.

13. Visual Communication
• Films, videos,
PowerPoint
• Charts and diagrams
• Photographs and
cartoons

14. Visual Communication
advantages
• Information can be
presented in a appealing
and attractive way,
stimulating people to read
them.
• They can make the written
message clearer by adding
charts, diagrams or pictures
that help illustrate the main
points.
Disadvantages
• There is no feedback and
the send of the message
may need other forms of
communication to check
that the message is
understood.
• Charts and graphs may be
difficult for some people to
interpret.

16. Barriers to Effective Communication