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Strategy
&
Secrets
Content
SEO
Focus
AuthenticityRelationships
Social Media Strategies & Secrets for Small Businesses
Listening
Engage
Consistently
Jen Phillips April Rick Toone
Planning
Content
Action
Platforms
Tactics
Metrics
Training
Resources
Creation
Listening
Audience
SM Plan
3 Secrets
Planning
Listening
Audience
SM Plan
3 Secrets
Listening
1 Competition

Hashtags

!
Tools:

Sprout Social

Google Alerts

Backtweets

Analytics

Topsy

Talkwalker
Planning
Finding 

Your 

Audience
1
Planning
Define a persona

Research where they hang out:

Grocery store

Salon

Facebook

Pinterest

!
Go Deep into their life, likes and habits
1
Planning
Define platform(s)

Define your time and budget

Define your goals and objectives

Define your Why

Define your resources

Create a realistic timeline
Create a 

Social Media 

Plan
Content
Training
Resources
Creation
3 Secrets
2
Content Development
Training
Do you or your staff need 

Social media training?

What type of training?

Who will train you?

Don’t leave it to an intern

What does the staff need to know?
2
Content Development
Resources
Budget & Resources

How much time?

Man hours

In-house or outsource?

Software

Education

Tools
2
Content Development
Creating 

Content
Who?

Internal management

Outsource

Type of content

Blog

Video

Audio

Social Media

Topics

Content Calendar
Action
Platforms
Tactics
Metrics
3 Secrets
3
Taking Action
Platforms Facebook!
! ! Twitter!
! ! Pinterest!
! ! Google+!
! ! Instagram!
! ! YouTube!
! ! Linkedin!
! ! Blog!
!
! ! e-mail
3
Taking Action
Tactics
Posting

Sharing

Downloadable content

FB page

Up to date profile

Data management

Proper use of keywords
3
Taking Action
Metrics
Analytics

Google

Facebook

Customer survey

A-B testing

Customer feedback

Hashtags

Views

Comments

Likes
Jen Phillips April	

Jen@FaucetGroup.com
Rick Toone	

Rick@FaucetGroup.com
www.FaucetGroup.com

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