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White Paper Presentation on Shift from Bricks to Clicks Presented by: Leena G. Bodhwani PGDM – 08 – Marketing
Objective of the Study ,[object Object],[object Object],[object Object]
Online Shopping Presence ,[object Object],[object Object],[object Object]
• Internet and increased PC penetration (aided by falling prices of computers) • India's middle-class is mushrooming, with growing purchasing power and limited personal time. • Increasing usage of credit and debit cards coupled with a growing young population who spend significant time online. Key Drivers For E-tailing in India
[object Object],[object Object],[object Object],Purchase Highlights
Reasons for Multi Channel Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object]
H0 = Online Retailing is more convenient than modern and traditional retail. Hypothesis
Convenience of Online Shopping ,[object Object],[object Object],[object Object],[object Object]
Scope And Limitations Of The Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

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rupak

  • 1. White Paper Presentation on Shift from Bricks to Clicks Presented by: Leena G. Bodhwani PGDM – 08 – Marketing
  • 2.
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  • 4. • Internet and increased PC penetration (aided by falling prices of computers) • India's middle-class is mushrooming, with growing purchasing power and limited personal time. • Increasing usage of credit and debit cards coupled with a growing young population who spend significant time online. Key Drivers For E-tailing in India
  • 5.
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  • 7. H0 = Online Retailing is more convenient than modern and traditional retail. Hypothesis
  • 8.
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  • 10.