1. Research Surveys
1

2. Group Members
• Saba Afaq
• Saba Mehboob
• Reeha Noor
• Ayesha Zaheer
• Amna yousaf
2

3. A Survey is a research technique in which data is collected from a sample
of people using an interview or questionnaire.
Survey – technique of descriptive research that seeks to determine
present practices or opinions of a specified population. A powerful, scientific
tool for gathering accurate and useful information.
Survey Research is About Asking Questions About…
Behaviors
Opinions/Attitudes
Facts
Beliefs
What is a Survey?
3

4. Why do a Survey?
Interested in Individuals
Interested in Aggregation of Views
Interested in Recent & Current Events
Interested in Big Groups
Surveys may be used for descriptive, explanatory, and exploratory
purposes. They are typically used in studies that have the
individual as the unit of analysis.
Survey research is probably the best method available to the social
researcher who is interested in collecting original data for
describing a population too large to observe directly.
4

5. Who May Conduct a Survey?
Who need to get some information may conduct surveys e.g. Economists,
psychologists, health professionals, political scientists, and others, to study
matters such as income and expenditure patterns among households, the
roots of ethnic or racial prejudice, the implications of health problems on
people's lives, comparative voting behavior, the effects on family life of
women working outside the home, etc..
5

6. Classification of Survey Research
Mode of communication
• personal interviews, telephone interviews, mail surveys, internet
surveys
Type of question asked of respondent
• structured questions
• Unstructured questions
Time frame and population
• cross-sectional surveys
• longitudinal surveys
By result type
• Qualitative
• Quantitative
6

7. Types of Surveys

 Personal Interviews: A personal interview is a form of direct
communication in which an interviewer asks respondents in a face-to-
face conversational situation
 Telephone Interviews: In telephone interviews, respondents are
contacted by telephone in order to collect data for surveys. , computers
can be used to assist in telephone interviewing i-e Computer-Assisted
Telephone Interviewing (CATI)
 Mail Surveys: Mail surveys are sent to a preselected sample of
people, with instructions on how to fill out the survey and return it
enclosed. It has historically been one of the cheapest and most efficient
methods of survey distribution
 Internet Surveys : An Internet survey is an "on-line" questionnaire
designed to quickly and easily elicit responses on any research topic.
These surveys are easily reached by anyone with Internet access.
7

8. Questionnaire : type of paper-and-pencil survey used in
descriptive research in which information is obtained by asking
participants to respond to questions rather than by observing their
behavior.
Self-Administered Questionnaires: Questionnaires in which
respondents are asked to complete the questionnaire by
themselves.
Normative survey : survey method that involves establishing
norms for abilities, performances, beliefs, and attitudes.
Similar to questionnaire except that tests are administered
AAHPERD Youth Fitness Test (1958)
National Children and Youth Fitness Study (1985, 1987)
Types of Surveys
8

9. Steps in Survey Research
1. State the objectives of the survey
2. Define the target population
3. Define the data to be collected
4. Define the required precision and accuracy
5. Define the measurement `instrument'
6. Define the sample frame, sample size and sampling
method
7. Select the sample
8. Collect the data
9. Data analysis
10. Results 9

10. Advantages & Disadvantages of
Surveys
Advantages of Surveys
1. High Representativeness
2. Low Costs
3. Convenient Data Gathering
4. Good Statistical Significance
5. Precise Results
Disadvantages of Surveys
1. Inflexible Design
2. Not Ideal for Controversial Issues
3. Possible Inappropriateness of Questions
10

11. Selecting the Survey Method
In order to choose the best survey method for a
particular survey project, you need to consider
the following:
• Population and Sampling
• Questions
• Bias Issues
• Resources
11

12. 12

13. References
13
1. ww3.canyons.edu/.../Babbie%20Basics%205e%20PPT%20ch%209.ppt
2. www.azkhan.de/documents/ResearchMethodology_Week06.ppt
3. aculty.fullerton.edu/.../KNES%20510%20Research%20Methods/15%20..
4. cs.fit.edu/~jpmcgee/classes/CSE5800/SURVEY_RESEARCH.ppt
5. www.uky.edu/~kdbrad2/EDP656/Notes/PowerPoint/Chapter9.ppt
6. http://en.wikipedia.org/wiki/Survey_research#Internet_Surveys
7. www.surveystar.com/our_services/faqweb_1.htm
8. http://explorable.com/selecting-the-survey-method
9. http://www.snapsurveys.com/blog/advantages-disadvantages-surveys/