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Welcome Rochester Chamber Members & Guests Today’s Lunch & Learn presented by: Your small business resource for accounting, marketing, payroll and financial services.
[object Object],Will Your Business Thrive or Dive? ,[object Object],[object Object],[object Object]
Grow from the inside out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grow from the inside out Customer-centric communications: Open for Business: Best Buy's Social Technology Strategy
Grow from the inside out Not just a TV show! A brand fan mania!
Grow from the inside out Create raving brand fans! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expand Your Sales Force How large is your sales force? If it’s only you, think again…
Expand Your Sales Force ,[object Object],[object Object],[object Object]
Expand Your Sales Force ,[object Object]
Expand Your Sales Force Wellness Coordinator Massage Therapist Yoga Instructor Chiropractor
Expand Your Sales Force Look for partners who are prospecting the same type of customers and whose services enhance your offering.
Expand Your Sales Force Who are your influencers? Influencer #2 Influencer #3 Influencer #1 YOU
Expand Your Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expand Your Salesforce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Your Message? ,[object Object],Vs. An Advertising Age study found that 60% of Americans have scaled back from premium coffees in the past six months.
What’s Your Message? ,[object Object],Vs.
What’s Your Message? Comcast Spot – Everyone loves money
What’s Your Message? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Your Message? Resolve an urgent problem: “ I don’t like paying expensive airfare and getting lousy service.” - Lutsen Ski Area “ I want to lose weight, but don’t want to spend more than I do on regular meals.” - Seattle Suttons “ I want to keep more of my hard-earned money.” - Comcast “ I need to cut my budget, but still want to satisfy my desire for fancy coffee.” - McDonald’s
What’s Your Message? Get your prospect’s attention: ,[object Object],[object Object],[object Object]
What’s Your Message? Delivering your message: Blogging; micro-blogging (twitter); social media (Facebook, LinkedIn); YouTube; e-newsletter; article distribution; online ads; website; speaking engagements; events; flyers; traditional media; word-of-mouth; sales force; employees
What’s Your Message? ,[object Object],[object Object],[object Object]
Ready to Thrive! ,[object Object],[object Object],[object Object]

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Thrive Or Dive Roch

  • 1. Welcome Rochester Chamber Members & Guests Today’s Lunch & Learn presented by: Your small business resource for accounting, marketing, payroll and financial services.
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  • 4. Grow from the inside out Customer-centric communications: Open for Business: Best Buy's Social Technology Strategy
  • 5. Grow from the inside out Not just a TV show! A brand fan mania!
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  • 7. Expand Your Sales Force How large is your sales force? If it’s only you, think again…
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  • 10. Expand Your Sales Force Wellness Coordinator Massage Therapist Yoga Instructor Chiropractor
  • 11. Expand Your Sales Force Look for partners who are prospecting the same type of customers and whose services enhance your offering.
  • 12. Expand Your Sales Force Who are your influencers? Influencer #2 Influencer #3 Influencer #1 YOU
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  • 17. What’s Your Message? Comcast Spot – Everyone loves money
  • 18.
  • 19. What’s Your Message? Resolve an urgent problem: “ I don’t like paying expensive airfare and getting lousy service.” - Lutsen Ski Area “ I want to lose weight, but don’t want to spend more than I do on regular meals.” - Seattle Suttons “ I want to keep more of my hard-earned money.” - Comcast “ I need to cut my budget, but still want to satisfy my desire for fancy coffee.” - McDonald’s
  • 20.
  • 21. What’s Your Message? Delivering your message: Blogging; micro-blogging (twitter); social media (Facebook, LinkedIn); YouTube; e-newsletter; article distribution; online ads; website; speaking engagements; events; flyers; traditional media; word-of-mouth; sales force; employees
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