2. the power of imagination
The Company
Creo is a leading Digital advertising provider with an excellence in the world of Digital technology .We work with
the latest interactive and the most modern technologies to create engaging, memorable experiences in
signage technology and enthusiasm to turn your vision into reality.
Creo has defined its role as a service provider for the creation and execution of an end to end digital advertising
network. We have a team of talented and energetic people who are experienced and specialized in their
particular fields, regionally and internationally in touch with the fast changing world of advertising .
Our team is specialized in analyzing the market and offering our clients a return on their investments whether it is
a temporary or permanent use.
Our Mission
Our mission is to take the present world of advertising to a new era.
Our Objectives
•To be the first choice of advertising in the region
•To provide the best, most cost-effective Advertising services.
Our Model for Strategic Differentiation
Differentiating ourselves from others by surpassing all others in introducing creative media products, interactive
Technology, graphic design and creative ideas.
3. Interactive Advertising Mirror the power of imagination
Deliver your brand message and reach your consumers
in a way that exceeds
“memorable”
4. Interactive Advertising Mirror
Interactive Advertising Mirror address the biggest challenge of any advertising and that is to get
and hold the public’s attention.
Until now, no one has been able to guarantee advertisers that their ads would be read.
Washroom advertising accomplishes this goal.
We deliver a captive audience by placing Interactive Advertising Mirror in select high-traffic
venues with targeted demographics.
Creo Marketing Communications is the leader in targeted out-of-home solutions that efficiently
deliver distinct demographic and psychographic niches in consumer lifestyle destinations
the power of imagination
5. the power of imagination
The Venue: Inorbit Mall, Cyberabad (Hyderabad).
Creo has selected Inorbit mall as its first venue because it enjoys its reputation as
one of the Finest and Most Popular Shopping Mall in Hyderabad, with its Anchor
stores- Life Style, Shoppers Stop, Marks & Spencer ,MAX, Fun City, Pantaloons and
more than 120 most reputed designer and brands outlets .
One of the most visited leisure attractions in the Hyderabad,
The systematically planned & scientifically designed mall overlooks The Durgam
Cheru Lake.
7. Inorbit Mall Cyberabad -Highlights the power of imagination
• The average foot falls per month is 1 million +
• Built on 8 lakh sft area, on the lake side of Durgam Cheruvu.
• Highly popular among youngsters and Higher income group.
• The mall houses Life Style, Shoppers Stop, Marks & Spencer, MAX, Funcity, Pantaloons
as its main anchors, making it the biggest mall in Hyderabad, with other prominent
stores like GLOBUS ,RELIANCE DIGITAL and many more stores.
• One of the best and most popular food court in Hyderabad with all major food chains.
• The mall also hosts a range of international lifestyle brands like Reebok, Pepe, Levi’s
and other reputed brands.
• Parking traffic about 71000+four wheels and 55000+ wheelers.
• Children entertainment area.
8. Inorbit Mall Cyberabad Foot Fall : Facts & Figure the power of imagination
Number of Washroom
Foot Fall
Visitors.
Per Month 1 Million + 4,00,000+
Total Number Of Visitors For All Washrooms Per Month 4,00,000+
Average Time Spending In Washroom (Ladies + Gents) 1-3 Minutes
Dwell Time of Visitors 60 Sec-2Mints
**Footfall survey conducted in collaboration with Inorbit Mall and Creo Marketing Team for a duration of a One Month***
9. Our study found that consumers were
the power of imagination increasingly ignoring advertising
through traditional media due to high
distractions.
Creo then determined that there was
another place a person was guaranteed
to visit when attending a mall ,The
Washroom.
The washroom provides an uncluttered
environment where a message can be
delivered without any distractions .
This quest resulted in the development of
an Interactive Advertising Mirror installed
over the sinks in washrooms .
With the launch of Interactive Advertising
Mirror, we're creating a benchmark for
out-of-home advertising. Our new
products break through the clutter, allows
for brand segmentation that leveraged
state of the art technology to ensure
memorable and measurable results and
will provide sustainable revenue for our
Interactive Advertising Mirror partners.
10. Ideal State
the power of imagination
Interactive Advertising Mirror’s at IDEAL State covering the most of blank mirror with
Advertising message.
Giving viewers a pleasant and attractive welcome impression.
11. Active State
the power of imagination
Interactive Advertising Mirror images welcomes the consumer with a digital brand
advertisements, As the consumer engages with mirror image the advertisement
migrates to the top slide while the remaining screen becomes fully functional mirror,
which results in more attraction and continuous exposure to advertising message.
12. the power of imagination
On Site Installation Image Of Interactive Advertising Mirror.
“No Other Media Can Guarantee One-To -One Interaction With Viewers Like
Interactive Advertising Mirror”.
13. the power of imagination
On Site Installation Image Of Interactive Advertising Mirror.
“No Other Media Can Guarantee One-To -One Interaction With Viewers Like
Interactive Advertising Mirror”.
14. Comparison SAY’S IT ALL . the power of imagination
FEATURE COMPARISON Digital Screens in Static panels In Interactive
Ad Medium Advertising Mirror
Outdoor Malls Washrooms
-WASHROOMS
Long dwell time
Attention Exclusively-No
Clutter
No-Distraction
Demographic Targeting
(18-40) year old
Day part targeting
Impacts Consumer at
point of sale
Talk ability
Accountability
Interactivity
Visible Ad length
15. Washroom Advertising -Advantages
the power of imagination
•True gender targeting
• Greater Reception - A Casual, Relaxed Atmosphere
• Absolute Captive Audience - Undivided Attention
• Ads are read 95 – 100% of the time
• Long dwell times - 55 secs: male and 105 secs: female
• Total share of view
• National, local & regional opportunities
• Extended Viewing – Captures consumer attention for 1-3 minutes
• It’s cost effective.
16. Interactive Advertising Mirror -Advantages
the power of imagination
•It works!
•One to one impact
•Captive audience
•Viewers like them.
•Audience engages with your Brand
•Your message will not be clicked past, tuned out or turned off.
•People wait to see your ads and are in front of them for up to 3 minutes.
•Target by location, lifestyle, gender,
17. What The Market Research States ….. the power of imagination
Retention of the advertising message
Consumer attitudes toward generated by Interactive Advertising
washroom indoor Mirror was found to be an average of 40%
advertising were found to stronger than by other advertising media.
be very positive with as Also, that the unusual and unexpected
much as 98% generating a nature of the form of washroom indoor
advertising
favorable reaction to the
“COMMANDS FOCAL LEVELS OF ATTENTION”
indoor advertising thus enabling better comprehension and
longer lasting impressions
When washroom advertising viewers
are shopping for a product or
service, the consumers retention of
that product or service advertised
raises to an impressive and effective
85% retention rate of the indoor
advertising they encountered.
***Market Intelligence Media Research, Arbitron & Nielsen
18. the power of imagination
Ultimately, every brand seeks to advance its relationship with the customer.
Interactive Digital Advertising provides an innovative means to achieve this
goal , leveraging the best of technology, creativity and data to engage
consumers in more meaningful ways that are evolving every day. While the
breadth of creativity and consumer engagement we see today is amazing,
We believe that the best is yet to come.
19. Thank You For Your Time.
the power of imagination
For Details Contact:
Creo Marketing Communications,
Adj : The Golkonda Hotel, Masab Tank,
Hyderabad,500004,A.P,
INDIA
MBL : +91 99 66 41 00 33
TEL : +91 40 64 56 00 33
FAX : +91 40 66 66 00 33
E-mail : info@creo-imc.com
Web : www.creoindia.co.in
www.creo-imc.com
