1. Business Communication
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Course Coordinator:
Ayyaz Qadeer
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Lecture:
Effective Communication in Business

2. 1.
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Importance and Benefits of Effective
Communication
Ancient Heritage for Communication Principles
‘Lifeblood’ of Every Organization
Benefits of Effective Communication in your
Career
Challenge of Communication in Global Market

3. Ancient Heritage for Communication
1.
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Ancient Greece, Rome & East
Significance of Oral and Written Communication
Who will discuss the role of effective communication in
Ancient India???
Lifeblood of Every Organization
2.
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Internal Communication
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Downward
Upward
Horizontal
External Communication
Overall Communication Costs

4. Benefits of Effective Communication in Your Career
3.
A Valuable job requirement
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
Who will bring the 5 ads. requiring the good communication
skill???
An essential for promotion
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4.
See here
See figure 1.1 in ‘Effective Business Communication’ p. 9
Challenge of Communication in the Global Market
4.
5.
6.
Developing the right attitude
Preparing adequacy
Becoming flexible

5. 1.
Context
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2.
Sender-Encoder
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3.
Country & Culture
Organization
External Stimuli
Internal Stimuli
Encode the symbols
Message
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5 W’s and 1 H

6. 4.
Medium
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1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Oral or Written
Oral
Immediate feedback
Shorter sentence; shorter words
Conversational
Focus on interpersonal relations
Prompt action
Less
detailed
technical
information
More personal pronouns
More colloquial language
Simpler constructions
More
imperative, interrogative, and
exclamatory sentences
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Written
Delayed feedback
Longer sentences; longer words
More formal
Focus on content
Delayed action
More
detailed
technical
information
Fewer personal pronouns
More complex constructions
Useful for permanent record;
detailed documentations
Possibility of review

7. 4.
Medium
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5.
6.
Oral or Written
Inside your organization
Outside your organization
Receiver-Decoder
Feedback
See figure 1.3 in ‘Effective Business Communication’ p. 14
Click here to see Checklist 1.1

8. 1.
Conventions of Meanings
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Miscommunicated Instructions
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Bimonthly
Tenement
Table
Reaction to Denotations, Connotations, and Euphemisms
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Denotations
Connotations
Euphemisms
Perception of Reality
2.
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Abstracting
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Necessary
Slanted statements
Inferring
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Necessary, Desirable
Risk of Inferences

9. Values, Attitudes, and Opinions
3.
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Favourable or Unfavourable Information
Inadequate or Incorrect Information
Closed Minds
Sender’s Credibility
Other Circumstances Affecting Attitude
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See Checklist 1.2
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10. Appearance
1.
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Effect on Written Messages
Effect on Oral Messages
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Personal appearance
Appearance of surroundings
Body Language
2.
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Facial Expressions
Gestures, Postures, and Movements
Smell and Touch
Voice and Sounds

11. 3.
Silence, Time, and Space
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Silence
Time
Space

12. 1.
Context
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2.
Sender-Encoder
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3.
Have you considered the cultural and organizational
conventions concerning the environment of your message?
Have you thought about the specific reasons for and
objectives of your message?
Recognize that internal attitudes can influence your
message.
Realize that the words you use reveal something about
you.
Message
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Is central purpose clear?
Is thought given to both verbal and nonverbal elements of
communication?

13. 4.
Medium
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5.
Receiver-Decoder
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6.
Ask yourself: which medium should I use? The more
urgent suggests oral; the less urgent suggests written
Are you, as the sender, aware of the attitudes and
perceptions of your receiver?
Are there physical, emotional, mental, or cultural factors in
the receiver which could affect your message?
Feedback
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Have you allowed for feedback to your message?
Have you been precise about when you desire the
feedback?

14. 1.
Meanings
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2.
Perception of Reality
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3.
Choose, if possible, the denotative words over the connotative
word.
Through audience analysis, select the term with which the
audience has had the most experience and understanding.
Be sure to provide sufficient information.
Be careful with allness terms; not all people will agree.
Choose wisely when inferring; enough data must be used to
draw a valid conclusion.
Values and Opinions
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Realize that some audiences do not desire information which is at
odds with their own biases and limited information.
Spend sufficient time on collecting information which is valid
and credible