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Mobile
Imagine only the best from Walton Smartphone,
when it comes to performance. Fast and powerful
Processor, coupled with the ...
EXECUTIVE SUMMARY
 WALTON Mobile is an elegant line of mobile phone
handsets. It is distinctive by its unquestionable qua...
Walton is a Bangladeshi
company. Beside the other
products Walton mobile is
holding a good market share
in Bangladesh. Eve...
MARKET SUMMARY
Companies try to attract customers
of different levels through
providing quality products.
Walton mobile pr...
MARKET DEMOGRAPHICS
 The total targeted population is 10 million users.
 There is an almost equal ratio between male and...
MARKET NEEDS
 Quality products
 Innovative features
 Customer service
 Android phone
 Windows phone
MARKET TRENDS
Price Android version Ram Core
Walton 22990 4.2.2 2gb 8
Symphony 22990 4.2.2 2gb 4
HTC 28900 4.2.2 1.5gb 4
MAXIMUS 30600 4...
MARKETING STRATEGY
MARKETING RESEARCH
Walton mobile has its own research
team. This team is always in the search
to find t...
CONTROLS
The purpose of Walton mobile’s
marketing plan is to serve as a guide
for the organization. The following
areas wi...
THANK YOU
branding walton mobile
branding walton mobile
branding walton mobile
branding walton mobile
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branding walton mobile

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It's one of the well known brand in Bangladesh. Hope this might help

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branding walton mobile

  1. 1. Mobile
  2. 2. Imagine only the best from Walton Smartphone, when it comes to performance. Fast and powerful Processor, coupled with the latest Android operating system allows you to work smoothly . It allows you to enjoy extended multimedia use and longer talk time. Walton Smartphone offers a wide variety of services and functions that run at the same time to enrich your mobile experience.
  3. 3. EXECUTIVE SUMMARY  WALTON Mobile is an elegant line of mobile phone handsets. It is distinctive by its unquestionable quality, longer durability and eye-popping style. WALTON maintains a strict quality control process to ensure flawless quality.
  4. 4. Walton is a Bangladeshi company. Beside the other products Walton mobile is holding a good market share in Bangladesh. Every day it is competing with the international brands like Nokia, Samsung, Sony, HTC, Symphony etc. Walton mobiles are cheap in cost, good looking, and provide high quality. SITUATION ANALYSIS
  5. 5. MARKET SUMMARY Companies try to attract customers of different levels through providing quality products. Walton mobile provides different types of mobiles as market offering.
  6. 6. MARKET DEMOGRAPHICS  The total targeted population is 10 million users.  There is an almost equal ratio between male and female users  Ages from 18-51 are seen to use Walton mobiles frequently.  Users enjoy using normal Walton mobile phones with its easy functions.  Aged people can fulfill their needs by its general facilities.  Teen and mid agers have great fun with the androids.
  7. 7. MARKET NEEDS  Quality products  Innovative features  Customer service  Android phone  Windows phone MARKET TRENDS
  8. 8. Price Android version Ram Core Walton 22990 4.2.2 2gb 8 Symphony 22990 4.2.2 2gb 4 HTC 28900 4.2.2 1.5gb 4 MAXIMUS 30600 4.2.2 2gb 4 Samsung 46900 4.2 1gb 2 Comparison
  9. 9. MARKETING STRATEGY MARKETING RESEARCH Walton mobile has its own research team. This team is always in the search to find the opportunities, lacking and other activities of Walton mobile.
  10. 10. CONTROLS The purpose of Walton mobile’s marketing plan is to serve as a guide for the organization. The following areas will be monitored to judge performance-  Customer satisfaction  New client acquired  New product development
  11. 11. THANK YOU

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