It's one of the well known brand in Bangladesh. Hope this might help

2. Mobile

3. Imagine only the best from Walton Smartphone,
when it comes to performance. Fast and powerful
Processor, coupled with the latest Android operating
system allows you to work smoothly .
It allows you to enjoy extended multimedia use and
longer talk time.
Walton Smartphone offers a wide variety of services
and functions that run at the same time to enrich
your mobile experience.

4. EXECUTIVE SUMMARY
 WALTON Mobile is an elegant line of mobile phone
handsets. It is distinctive by its unquestionable quality,
longer durability and eye-popping style. WALTON
maintains a strict quality control process to ensure flawless
quality.

5. Walton is a Bangladeshi
company. Beside the other
products Walton mobile is
holding a good market share
in Bangladesh. Every day it is
competing with the
international brands like
Nokia, Samsung, Sony, HTC,
Symphony etc. Walton
mobiles are cheap in cost,
good looking, and provide
high quality.
SITUATION ANALYSIS

7. MARKET SUMMARY
Companies try to attract customers
of different levels through
providing quality products.
Walton mobile provides different
types of mobiles as market
offering.

9. MARKET DEMOGRAPHICS
 The total targeted population is 10 million users.
 There is an almost equal ratio between male and
female users
 Ages from 18-51 are seen to use Walton mobiles
frequently.
 Users enjoy using normal Walton mobile phones with
its easy functions.
 Aged people can fulfill their needs by its general
facilities.
 Teen and mid agers have great fun with the androids.

10. MARKET NEEDS
 Quality products
 Innovative features
 Customer service
 Android phone
 Windows phone
MARKET TRENDS

11. Price Android version Ram Core
Walton 22990 4.2.2 2gb 8
Symphony 22990 4.2.2 2gb 4
HTC 28900 4.2.2 1.5gb 4
MAXIMUS 30600 4.2.2 2gb 4
Samsung 46900 4.2 1gb 2
Comparison

12. MARKETING STRATEGY
MARKETING RESEARCH
Walton mobile has its own research
team. This team is always in the search
to find the opportunities, lacking and
other activities of Walton mobile.

13. CONTROLS
The purpose of Walton mobile’s
marketing plan is to serve as a guide
for the organization. The following
areas will be monitored to judge
performance-
 Customer satisfaction
 New client acquired
 New product development

15. THANK YOU