3. Key Questions
1. What concepts could come up in 1b?
2. Who are the key theorists for each
concept?
3. Which 2 theorists will you use for
each concept?
4. What key words will you use?
4. Today’s menu
• Who am I
• Complete concept map
• Your concept map
• Pictionary
5. Concepts – Production AS or A2
• Representation
• Genre
• Audience
• Media Language
• Narrative
Answers can demonstrate how work supports or
challenges ideas within this area.
6. Representation
• Schöllhammer 2001 Little Miss Busy & Mr Busy
• Lippmann Stereotypes Short Cut/Ordering/Reference
• Gauntlett 2013 Self Identity
• Hall encoding and decoding
• Mulvey – The Male Gaze
• Butler – Gender is constructed
• Barthes – Mythologies & semiotics
• Dyer – Stereotypes (The Matters of Images)
• Connell – 4 types
• Bly – „Deep Masculine‟
7. Narrative
Todorov – narrative structure
Barthes – engima codes
Propp – character types
Levi-Strauss – binary opposition
Open – Closed – Linear - Circular
8. Audience
Hall - readings
Morley – Nationwide and readings
Ang – Dallas
Katz & Blumler – Uses and Gratification
Hall – Reception Theory
Katz & Lazersfeld – Two Step Flow
Gray & Geraghty – Audience preferences
Dyer – Utopian Solution
Cohen – Moral Panics
„Effects‟ debate
Marxism - consumerism
9. Genre
Goodwin - music videos 8 principals
Fiske – categories
Neale – genre changing for audience appeal
Altman – no “pure” genre
Chandler – Themes/structures/style/setting
Buckingham – genre constantly changing
Metz – model of genre development
Ryall – genre and rules
Uses and gratification - Audience
10. Media Language
Any previously mentioned
Pierce – coined the term semiotics/iconic, symbolic, indexical
(Symbolic/Arbitrary – polysemic)
Barthes – semiotics (adapted Saussure‟s work) Denote/connotate
Hedges – Synchronic & diachronic
Jakobson Syntagm “combination”/Paradigm “selection”
Chomsky – Langue & parole
Postmodernism – Intertextuality
Marxism - ideology
Cinematography/m-e-s/sound/editing
11. Your concept map
• Spend time going through your notes
• Identity at 2 theorists/theories for each
concept
• Provide a summary for each theory, date,
and theorists name!
12. Key Questions
1. What concepts could come up in
1b?
2. Who are the key theorists for each
concept?
3. Which 2 theorists will you use for
each concept?
13. Homework
Analyse one of your coursework productions in
relation to Audience.
23rd April
Revise for mock exam
Pierce – symbol – no obvious connection between the sign and the objectIconic – always resemble what they signify photo or drawing of a dog Indexical – between symbolic and iconic, smoke is an indexical sign for fire, a tear running down a cheek can be an indexical sign for sorrow.Signs are arbitrary meaning they have many meanings – they are polysemicDiachronic – how things change over time Synchronic – a snapshot of time ”Gay”Syntagm – order Paradigm – choice “selection” from Jakobson
