1. December 2012
Novo Technologies
Managed Business Development
Services
Presenter: Vinay Agarwal
Founder
Innovate Marketing Group

2. Introduction
 Founded by seasoned businessmen with proven track record of bringing
technology from west.
Who is  Infrastructure as a service: Managed Business Centre.
Novo  India Market Entrants. Indentify products and technologies to launch in India.
Technologies
 Concept sellers and long term partners
 Focus on development of social media, local content & mobility
 We work closely with such identified International companies to evolve a
What is joint product, pricing, marketing and sales strategy.
SoLoMoIndia ?
 We offer our infrastructure, management team and trade network to launch
the operations.
 Market innovative apps to Indian consumers and businesses
 Early entry into second most populous country ,ahead of others
 No down investment, based on revenue sharing, leasing, shared resources
What is in if
 Infrastructure and team to be managed by local experienced professionals
for you?
 No Indian taxes involved as the facility is located in Special Economic Zone
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3. Opportunity India
Students Family SMBs Corporates Home Office
 Opportunity  More and more  Big opportunity as the  Medium sized to  The concept of home
 Smart classes and families are coming sheer number of mega sized office picking up fast
automation in school is into high earning and businesses is large corporates exist  Biggest opportunity
picking up high mobile category and ever increasing  Open to new ideas as such executives
 New modern chain of  More integrated  Most of these and adoption need all productivity
schools getting set up ( townships are businesses appreciate  Expanding globally tools
more than 1000) flourishing the need for
automation
 Challenged  Challenges
 Challenges  Challenges
 Challenges  First entry  Very fragmented
 How to stand out of  Very cost conscious
 Initial investments and  Winning confidence (  High service demand
recurring costs are still crown and win  Less system driven ,
look for local
quite high confidence hence adoption is a big presence)
 Localization of content  How to spread challenge
 High service demand
and support for communication of  Very fragmented
adoption is crucial product & service
The above statistics are indicative. Together we will need more research together
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4. Possible Alliances
Leverage India as a potential. SolomoIndia offers global companies its Infrastructure as a service in India.
Ready to move in Smart offices, Shared Marketing Services with effective field force.
An existing network of channels, VARs, Distributors across India.
Customer lifecycle management with ready pre-sales to after sales support infrastructure.
App Reseller / Partnership Infrastructure as a Service
India focus India Off Shore Office
marketing initiatives
New Market Study
Increase awareness
for various apps Managed Business
Centre
Reseller ship
network for apps Shared Marketing
Services
Attract India
publishers for HR, Commercial
sharing contents Services
Features
Payment
Local HR Marketing Local Data Channel Call in Centre Other
gateway
Services professionals centre & IT Sales infrastructure support
Cash On
support Infrastructure
Delivery
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5. AppAwareness
Awareness & Viral
•Web:
•Local web ex. .in
•Payment gate / collection
•Social
•Local Social Engagement
•Video Viral
•Direct
•Road show
•Tech Meet-up
•Segment seminars example:
universities
•PR: Local PR awareness, articles,
testimonials.
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6. AppMarketing
Marketing & Affinity
• Web
• Digital search network
• SEO, ORM
• Payment gate / collection
• Channel
• Independent software vendor
channel network sales
• Local web portal
• Value added alliances
• ISP, ISVs
• Direct Sales
• Local Ecommerce
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7. AppSales
Sales Fulfillment Activity
• Pre sales
Pre-Sales: Sales
• Local Sales Contact centre experts, Product info,
• Online or physical Demo, POC Webinars, Product
demo
• Quotation, estimation
• Sales
Sales: Product SKU,
• Local product SKUs Local fulfillment services,
• Fulfillment bundle Product delivery
• Product activation, delivery
• Post Sale Post Sales: Invoicing,
payment collection
• Local Ecommerce
(online, Cash on delivery
• Payment gateway & other)
• Cash on delivery
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8. AppSupport
Customer Experience Service Delivery
• Ready Local Contact Centre
• Seat based Contact centre
Consumer / Business
• Trained SME
• System
• Managed SAAS Helpdesk
• Customer survey
•Dedicated / Shared inbound DID/UAN
• Resources •Multi Tenant Service Delivery platform
•Managed Telecom Services
•Pre configured Remote Support Tool
• Local language support •Helpdesk and IT Support CRM
• Full time/share talent pool
• Talent pool on demand Door Steps, Phone In,
Online Remote, eMail
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9. Ready Infrastructure as Service
Technology
Infrastructure
enablement
3 floors with 300+ workstations  24x7 Remote Call Center
Dedicated training and hiring areas  Voice, E-mail & Chat channels
23 miles from Delhi airport  Internet
Security guards on a 24X7 basis  VOIP
All Operations floors with access control, Bio  Video Conference ready
Matrix and restricted access  Data Centre
Backup for every contingency  Managed Hosting Partners
Security monitored by a CCTV network  IT Support
Building equipped with latest fire fighting
equipment
Facility can run without HVPN Govt power supply
on Gensets for 10 days HR
Transport, Medical, Gym, Café and ATM services
available 24*7
Business Continuity Plan in place, regular drills  Local Human Resource
held  Talent On demand
 Skill based hiring
 Contractual resource
Managed hiring
 Share resources
Business Centre  HR Policies
Services
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10. Looking forward !
For further information, please contact:
Vinay
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