Unit 1 Media

1. LO2 - AUDIENCE
PROFILING
Sam Carpenter

2. My questions
• These are the
questions that I
asked.
• These questions
will help me
understand what
these people
specifically enjoy
about horror films
and what gets to
each different
type of person.

3. Purpose of my research
• The purpose of conducting research like this is to attempt to
understand the people who watched the film and what appeals
to them.
• Conducting this research can prove valuable, as the creators
can use it to tailor a movie to their audiences’ liking and include
the kind of interests and elements that entertain or scare them.
• All of these demographics have to be understood to know what
kind of things will be appreciated by the viewer and what will be
criticized and not enjoyed. For example – a funny line of
dialogue may appeal to a younger person, but not an older
viewer.
• All of this matters because it determines whether the audience
member will continue watching the film or turn it off.

4. Received answers

11. Typical Audience Profile
• Name: John Smith
• Gender: Male
• Age: 19
• Occupation: Student at Lincoln University – Studying Film
Production
• Lifestyle/Activities: Enjoys playing video games and watching
TV shows and movies in his spare time, but can only do this
when not at University. Watches horror movies with his friends
and girlfriend.
• Favourite Film Franchise: Marvel Movies (MCU)
• Hobbies: Playing video games, socialising online and in public,
playing guitar, watching movies, reading.
• Spending Power: Student Loan gives him a relatively
disposable income as he has budgeted well in his time at
university. He has money to buy films, games, instruments and
clothes.