Materi Seminar "Game Technology Business Update". Hari/Tanggal : Sabtu, 22 September 2012 di UNS Solo.

1. MOBILE GAMES
TECHNOLOGY & BUSINESS
by Samuel Henry
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2. ABOUT ME
• Indie Gamedev (SHI)
• Writer
• Game Design Lecturer
• Online Business Owner
• IT Speaker & Activist
• IGDA Coordinator
• I2TY Coordinator
FB: facebook.com/samuelhenryx
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3. What are mobile games?
Games that run on a mobile device such
as a mobile phone, smartphone or
tablet computer.
Devices such as iPhone, Playbook, Galaxy
Tab, Windows Phone and Android devices.
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4. TOPICS
1. Mobile Game Trend
2. Mobile Game Business
3. Jump Into The Fire
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5. MOBILE GAME TRENDS
Hardware trend
Market share
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6. MOBILE GAME TRENDS
Brand & OS trend
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7. MOBILE GAME TRENDS
Platform trend
mobile web Windows 8
HTML/CSS/Javascript C#, C++
Android iOS
Windows Phone Java Objective C
C#
BlackBerry OS
Java, web
Boot2Gecko
Bada
HTML5
C++
webOS
HTML5, C++
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8. MOBILE GAME TRENDS
Tools trend
2000 today – explosion of tools
100+ tools!
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9. MOBILE GAME TRENDS
Tools
trend
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10. MOBILE GAME TRENDS
Apps trend
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11. MOBILE GAME TRENDS
User trend
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12. MOBILE GAME TRENDS
Conclusion?
Mobile Games Industry =
BIG OPPORTUNITY
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13. MOBILE GAMES BUSINESS
Big Player:
• EA Mobile - www.eamobile.com
• Gameloft - www.gameloft.com
• Rovio - www.rovio.com
• Nexon - www.nexon.net
• Zynga –
company.zynga.com/games/mobile-games
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14. MOBILE GAMES BUSINESS
Another Rising Star Player:
• GREE – www.gree-corp.com
• DeNA (ngmoco) –
dena.jp/intl and blog.ngmoco.com
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15. MOBILE GAMES BUSINESS
What platform to Choose?
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16. MOBILE GAMES BUSINESS
Mobile Games Business Model
1. Ad supported. Example: Angry Birds on Android
devices.
2. Microtransactions & Virtual Goods. Example: Tiny
Tower.
3. Paid download. Example: Fruit Ninja in Apple
4. Subscription. Example: Gameloft Subscription.
5. Hybrids. Example: Infinity Blade. Paymium: paid
download and microtransactions.
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17. Ad supported
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18. Ad supported
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21. Subscription
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22. Hybrids
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23. MOBILE GAMES BUSINESS
Typical Big Player problems:
• Massive games lead to massive investments
• Difficult to be agile and flexible
• Scheduling slips have a large impact
• Difficult to sustain
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24. MOBILE GAMES BUSINESS
With mobile games you can:
• Build the smallest core experience
• Grow and develop with something running
• Allows for more creativity and flexibility
• Identify potential problems early
• Less wasted time and effort
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25. MOBILE GAMES BUSINESS
Mobile Games Advantages?
• HUGE user and market
• Lots of development tools
• Ready to use apps market
• Mature business models
• Friendly Enviroment for StartUps
• Flexible monetization style
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26. MOBILE GAMES BUSINESS
Mobile game developmen facts:
Only 10% makes huge money
Another 10% only survive
80% fail to make fortune
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27. MOBILE GAMES BUSINESS
Failure factors:
• Game design sucks
• No marketing strategies
• No business strategies
• Sales vs Next project funds
• Funding for Startup
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28. JUMP INTO THE FIRE
7 Quickstarter Tips:
1. Choose crossplatform tool
2. Learn from tutorial, web forum, etc
3. Build playable prototype/demo game
4. Promote your game
5. Analyze your users feedback
6. Fix/Rebuild your demo game
7. Repeat and Scale up….
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29. JUMP INTO THE FIRE
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30. JUMP INTO THE FIRE
UNITY 3D
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31. JUMP INTO THE FIRE
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32. JUMP INTO THE FIRE
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33. JUMP INTO THE FIRE
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34. JUMP INTO THE FIRE
• New strengths of the mobile platform
• Small, agile approaches have huge potential
• Start everything with a small scope and grow
• Leverage existing work and fellow
developers
• Make mistakes and evolve!
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35. JUMP INTO THE FIRE
• New strengths of the mobile platform
• Small, agile approaches have huge potential
• Start everything with a small scope and grow
• Leverage existing work and fellow
developers
• Make mistakes and evolve!
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36. END of PRESENTATION
Questions?
Email: samuelhenryx@gmail.com
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