2. Tourism
Contribution to
Employment
Economy (Chart)
Incredible India
About tourism
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3. Tourism – recreational, leisure or business purposes
WTO defines – stay away from usual environment for more than 24 hours
& not more than 1 consecutive year.
Year 2008 – 922 million international tourists growth of 1.9%
Year 2009 – recession, H1N1 influenza virus > decline of 4% to 880 million
international tourists.
Important tool – Egypt, Australia, Greece, Thailand, Seychelles, Maldives,
etc.
Opportunity for employment – services like transportation services,
hospitality services, entertainment venues, etc.
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4. International International International
tourist tourist tourist
Rank Country UNWTO Regional Market
arrivals arrivals arrivals
(2008) (2007) (2006)
1 France Europe 79.3 million 81.9 million 78.9 million
2 U.S.A North America 58.0 million 56.0 million 51.0 million
3 Spain Europe 57.3 million 58.7 million 58.2 million
4 China Asia 53.0 million 54.7 million 49.9 million
5 Italy Europe 42.7 million 43.7 million 41.1 million
6 U.K Europe 30.2 million 30.9 million 30.7 million
7 Ukraine Europe 25.4 million 23.1 million 18.9 million
8 Turkey Europe 25.0 million 22.2 million 18.9 million
9 Germany Europe 24.9 million 24.4 million 23.5 million
10 Mexico North America 22.6 million 21.4 million 21.4 million
IIPM - AHMEDABAD (09-11) Source: WTO 4
5. Agri – Tourism
Cultural Tourism
Eco Tourism
Heritage Tourism
Medical Tourism
Poverty Tourism
War Tourism
Space Tourism , many more. . .
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6. Sustainable Recession
Eco Tourism
Tourism tourism
Medical Educational Creative
Tourism Tourism Tourism
Dark Tourism
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7. Sustainable Tourism – economic, social & aesthetics needs maintaining cultural
integrity, ecological processes, biological diversity & life support system.
Eco Tourism – also ecological tourism, educate the traveler, funds for conservation,
benefits the economic & political development.
Recession Tourism – low cost, high value experiences, businesses have seen boom
due to low costs.
Medical Tourism – significant price difference for medical procedures & regulatory
system.
Educational Tourism – learn culture through student exchange program or study
tours, learning of knowledge & enhancing technical skills o/s classroom
Creative Tourism – participation of travellers in cultural event, interactive workshops
& informal learning experiences.
Dark Tourism – battlegrounds, horrific crimes, etc.
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8. Ranked 5th – India Travel & Tourism 10 year long term growth; 2nd by 2019
Ranked 11th – Asia Pacific Region & 62nd in world
Ranked 14th – best tourist destination for natural resources.
Ranked 24th – Cultural resources with World Heritage Sites
Ranked 37th – Air transport network
“Best Country brand for value – for money” by Future Brands
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9. Largest service industry
GDP Contribution – 6.23%
Contribution to Employment – 8.78%
5 million foreign tourists annually & 562 million domestic tourists visits.
Generate revenue – US $ 100 billion in 2008
Expected to rise – US $ 275.5 billion by 2018
Growing Medical Tourism
2010 Commonwealth Games in Delhi – expects to boost tourism
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10. 2010 India's travel & tourism expected to generate inr5,533bn (US $118bn)
of economic activity (GDP). The industry„s Direct impact includes:
Direct Industry GDP – US $ 42 billion = 3.1 % of total GDP
Direct Industry Employment 18,610,000 jobs , representing 3.8% of total employment
IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 10
11. Touches all sectors in economy – real impact is even greater is even
greater. Directly or Indirectly accounts for:
Exports, Services &
Economy GDP – Economy Employment
Merchandise
US $ 118 billion 40,086,000 jobs
US $ 16 billion
equivalent to 8.6% of total Representing 10% of total
Equivalent to 5.5 % of total
GDP employment
exports
Capital Investment – US $ 35 Government Expenditure –
billion = US $ 2 billion
7.2% of total investment Equivalent to 1% of share
IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 11
12. Tourism Industry – Government of India target of 10 million tourists by
2010
WTO Prediction – 25 million tourists by 2015
Investment in Hotels – Rs. 40,463.10 crores
WTTC prediction – growing @ 10.1% per annum
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13. Offers online booking system
Online booking system accounted US $ 800 million which is 14% of total
tourism & travel industry.
Also features Medical Tourism therapies – YOGA, Meditation, Ayurveda,
allopathy, etc.
Provides direct employment
Infrastructure development
Low cost of medical – i.e. medical tourism
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14. Cause environmental damage – pollution, forest fires, etc.
Tourists – not respecting cultures
Sometimes – it is like seasonal employment
Development of illegal or destructive economic activities.
Low benefits – no job security, no safety rules, no health care, etc.
Decision making – corporate dollars corrupt government
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15. Also known – Health Tourism
Developing concept – people visit India for treatment
“Cost Effective” private medical care collaboration with tourism industry
Covers broad spectrum – medical services
Mix leisure, fun, & relaxation with wellness & health care
Large number of patients – Europe & USA
Indian Corporate Hospitals excel – cardiology & cardiothoracic surgery,
joint replacement, transplants, ophthalmology, orthopedic surgery & more
Mc Kinsey Report & Indian Confederation of India Industry – Medical
Tourism $ 1 billion business by 2012
Slogan – “First World Treatment” at “Third World Prices”
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16. STRENGTHS WEAKENESS
• Quality & Range of services • No strong Government support
• Affordable costs • No proper co-ordination between major players
• Well establish tourism infrastructure – airline, hospitals & hotels
• Manage large scale projects • Lack of uniform pricing policies
• International standard • Cheating
• Political Problems.
THREATS OPPORTUNITIES
• Strong competition – Thailand, Malaysia & • Increased demand – health care services
Singapore • Shortage of supply health services – Canada, UK
• Lack of international accreditation • Personal touch
• Overseas Medical Care – not covered by Medical • Traffic system is well developed
Insurance • Medicines & labour cost low
• Exploitation tourists – illegal money changers. • Demand from under developed countries
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17. MICE – meetings, incentives, conferences & exhibitions
New & Rapidly growing concept
Fastest growing sectors of the tourism & hospitality industry
Caters – business travelers
Also caters forms of businesses – conferences, conventions, exhibitions &
product launches.
India Occupies – 27th position Global MICE
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18. 1%
18%
World Market MICE Tourism
US $ 280 billions
Asia Pacific Share
US $ 60 billions
India
81% US $ 4.8 billions
Source: World –Tourism.org
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19. Impressive mix of cultural & historical tourists sites
Offers powerful combination – modern & cultural conference organizer
India – courtesy & hospitality gives feel & experience
Fairly good transport network on domestic routes
Elaborate & robust railway network
Fairly good network – roads including national & state highways
Significant population – fluent in English
Seating Capacity – New Delhi, Mumbai, Agra, Bangalore, Hyderabad, Jaipur,
etc.
Companies – spend at least 4% to 5% of income on incentives for employees
Government taking initiatives – public private partnership
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20. Requires extensive research
Need - world class hotels, convention centers & conference venues
Develop more suitable & well equipped convention centers
Ample scope – improvement in transportation facilities
Security – critical issue
Terrorists Attack – Taj & Oberoi
Report Planning Commission:
Bangkok – 60,000 hotel rooms
Delhi & Mumbai – 20,000 & 25,000 rooms respectively
Rooms Rents high in India
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21. 75-80% health care services – carried by private players
Government taking interest
Medical Tourist arrivals – 1 million to reach soon
Played vital role campaign – Incredible India
Industry helped growing –
horticulture,
handicrafts,
agriculture,
construction &
Poultry
Need to promote MICE Worldwide
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