Download your FREE copy of 'The Ultimate Marketing Success Checklist' - A $97 Value, FREE!. This exclusive Checklist provides you the Mega-Vaulable 20-point checklist to help you avoid the critical marketing mistakes that almost every marketer makes, (without knowing it) saving you time and money. And, after you check out the Ultimate Marketing Checklist you may want to also check out www.FastMarketingPlan.com because it promises to help you Build Your Next Marketing Plan and Marketing Calendar FOR UNDER $10 BUCKS in 7 Minutes or less. Believe it or don’t... the choice is yours.

1. Price $97.00
**** SPECIAL REPORT ****
“The Ultimate
Marketing Success
Checklist”
Checklist Provided By:
Sandy Barris
Business Marketing Services
8823 Satelite Dr., Suite 107
White Lake, MI 48386
248-335-8080
Please share this checklist with your friends, family & colleagues
Also, Visit these Websites
for More Proven Marketing Ideas and Marketing Help:
www.SandyBarris.com
www.FastMarketingPlan.com
www.97MarketingSecrets.com
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Copyright ©2011 Sandy Barris. All rights reserved.

2. The Ultimate
Marketing Success 20-Point Checklist
1. Your marketing and sales pitch employs AT LEAST one of the
following 7 Key Drivers, and preferably all 7. (If not, start over):
■ Fear ■ Guilt ■ Flattery ■ Exclusivity
■ Greed ■ Anger ■ Salvation
2. What follows are the 13 most powerful and evocative words in the
English Language. If your marketing message is not spiked with these, go
back and insert them wherever you can.
■ You (Your) ■ Money ■ Guarantee ■ Love ■ Results
■ Proven ■ Safety ■ Free ■ Save ■ Easy
■ New ■ Health ■ Discovery
3. Your marketing and sales pitch DOES NOT USE any of the following
words: "We," "Us" or "Our(s)." (If it does, get rid of them. Replace them
with “You or Your”).
■ Yes ■ No
4. Your marketing and sales pitch is emotional (rather than analytical and highly
rational).
■ Yes ■ No
8823 Satelite Dr., Suite 107 • White Lake, MI 48386-3355
P: 248-335-8080 F: 248-335-8766

3. 5. "Your future client doesn't give a damn about you, your company or
your product, service or idea. All that matters is,
'What's in it for me?'" –Sandy Barris
You are not emphasizing your company or yourself over the benefits of
your product, service or idea?
■ Yes ■ No
6. "People want quarter-inch holes, not quarter-inch drills."
-MBA Magazine
Your marketing and sales pitch highlights benefits- what this product
or service will do for you (e.g., Think of it! You can create quarter-inch
holes)-not features (e.g., We want to sell you a quarter-inch drill).
■ Yes ■ No
7. “On the average, five times as many people read the headline as read
the body copy. When you have written your headline, you have spent
eighty cents out of your dollar.” - David Ogilvy
Your headline is the ad for your marketing message.
Is it strong enough to stop someone dead in his or her tracks to
continue on the slippery slide of your message?
■ Yes ■ No
8. You make an offer: (It’s amazing how common this is, but not
common sense).
■ Yes ■ No
9. "You cannot sell two things at once." -Dick Benson
You are not giving the prospect too many choices and causing
confusion.
■ Yes ■ No
8823 Satelite Dr., Suite 107 • White Lake, MI 48386-3355
P: 248-335-8080 F: 248-335-8766

4. 10. The right offer should be so attractive that only a lunatic
would say 'No'." -Claude Hopkins
Your offer is the very strongest one you can possibly make.
■ Yes ■ No
11. Your company name, address, phone number and Website address
appear on every piece of marketing you ever do.
■ Yes ■ No
12. You include a guarantee of some kind.
■ Yes ■ No
13. You include testimonials from happy customers, clients,
patients or donors.
■ Yes ■ No
14. You have a built-in mechanism that allows the reader, viewer or
listener to respond:
■ Yes ■ No
15. You make it easy to respond.
■ Yes ■ No
16. You have a fail-safe system in place that enables
you to measure the response of every marketing campaign.
■ Yes ■ No
17. You are ready to immediately follow up to all who respond.
■ Yes ■ No
8823 Satelite Dr., Suite 107 • White Lake, MI 48386-3355
P: 248-335-8080 F: 248-335-8766

5. 18. Included with your product or service are foolproof instructions.
■ Yes ■ No
19. If the marketing effort is successful, you can turn on a dime and
repeat it over and over and over again to a new list of future clients.
■ Yes ■ No
20. Twenty percent of your marketing budget is for testing.
■ Yes ■ No
The key here is you have to promise me
that you will use this marketing checklist.
Scout’s Honor!
Because, you know that if you keep marketing the way you always
marketed, you’ll keep getting the results you’ve always gotten.
Commit yourself to using this proven checklist and
I guarantee your marketing response will go through the roof.
Dare Something Great
Sandy Barris
President - Business Marketing Services
CEO - FastMarketingPlan.com
248-335-8080
8823 Satelite Dr., Suite 107 • White Lake, MI 48386-3355
P: 248-335-8080 F: 248-335-8766

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COPYWRITING Good advertising copy is without doubt
one of the most underestimated business power tools. A Bottom line: if your Marketing Response, Sales, Cashflow or
skillfully crafted and integrated sales message - via web, Profits are not where you would like them to be, call me at
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just wasted money.
If you really knew how to increase your marketing response
The true test of a good copywriter is always in the numbers. wouldn't you be doing it already ? In most cases it isn't a
Do his ads, sales letters and web projects make the telephone matter of knowledge it is a matter of simply doing something
and cash register ring? What kind of Return On Investment and testing it.
do they produce? Sanford Barris has a proven track record in With that said, if you are frustrated because your marketing is
writing results-accountable direct response copy for costing you a fortune instead of making you money and you
business-to-business marketing, both for direct sales and are almost (but not quite) happy with your results and just
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ADVERTISING especially when combined with help you.
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From lead generation with multi-step marketing campaigns Call Now 248-335-8080
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8823 Satelite Dr., Suite 107 • White Lake, MI 48386
P: 248-335-8080 F: 248-335-8766
SJB@97MarketingSecrets.com

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