3. 1. Qualitative research….
Qualitative research is an approach for exploring and
understanding the meaning individuals or groups ascribe to a
social or human problem. The process of research involves
emerging questions and procedures, data typically collected in
the participant’s setting, data analysis inductively building from
particulars to general themes, and the researcher making
interpretations of the meaning of the data.
4. 2. Qualitative research….
Quantitative Research is used to quantify the
problem by way of generating numerical data or data that
can be transformed into usable statistics. It is used to
quantify attitudes, opinions, behaviors, and other defined
variables – and generalize results from a larger sample
population. Quantitative Research uses measurable data to
formulate facts and uncover patterns in research.
5. 3. Mixed methods research
Mixed methods research is an approach to inquiry
involving collecting both quantitative and qualitative data,
integrating the two forms of data, and using distinct designs
that may involve philosophical assumptions and theoretical
frameworks. The core assumption of this form of inquiry is that
the combination of qualitative and quantitative approaches
provides a more complete understanding of a research problem
than either approach alone.
6. Quantitative research V/s Qualitative research
Quantitative research is a deductive ,objective process
of inquiry where the variables in study are measured in
numbers and analyzed using statistical procedures in order
to describe or make generalizations and reported in formal,
impersonal language
Qualitative research is an inductive, subjective process
of inquiry done in natural setting in order to build a
complex, holistic picture , described in words, including
the detailed views of the informants are reported in
informal, personal language.
7. QUALITATIVE
Multiple realities
Small sample
Reality is socially constructed
Reality is context interrelated
Holistic
Uses multiple methods that are interactive
and humanistic
Strong philosophical Perspective
Reasoning is inductive
Discovery of meaning is the basis of
knowledge
QUANTITATIVE
Single reality
Large sample
Reality is objective
Reality is context free
Reductionist
Observes and measures information
numerically
Strong theoretical base
Reasoning is deductive and inductive
Cause-and-effect relationships are the bases
of knowledge
8. QUALITATIVE
Develops theory/ New Knowledge
Takes place in the natural setting than
Develops theory/ New Knowledge
Theory developed during study
Meaning of concepts
Process oriented
Control unimportant
Basic element of analysis is words
Relates variables
Less Generalization
Statistical Based
QUANTITATIVE
Tests theory
Tests or verifies theories or explanations
Theory developed in end
Measurement of variables
Outcome oriented
Control important
Basic element of analysis is numbers
Researcher views social
More Generalization
Description Based
10. Qualitative Research Type/Method
1. Phenomenological Research
2. Grounded Theory
3. Ethnography
4. Case Study
5. Heuristic method
6. Content Analysis