1 ST CHAPTER OF BUSINESS CORRESPONDING REPORT,MEANING ,TYPES

1. ADVERTISEMENT COPY
PREPARED BY
SANGAMESH UPPAR
LECTURER IN COMMERCE
9740522622

2. Meaning
The term advertisement has been derived
from the latin word ‘ADVERTERE’
Advertisement is form of a sales promotion
where you can expose the products to the
outside world and let them know about the
positive points about your products

3. Definition
ROBERT ZACHER
“Advertisement is a means of
communication information parenting to
product and services/ideas,by other then
direct personal contact,on an openly paid
basis with intent to sell or other wise obtain
favouarable consideration.”

4. Advertisement copy
meaning
Advertisement copy is material written for
advertisement and publicity. it contains words,
narration,picture,and sketches about the
products or services.
Definition
CHUNAWALL &SETHIA:
 Advertisement copy is refers to written material
which is to be set in type for the print media or
spoken by announcers for broad-cost
commercials.

5. Effective Advertisement copy
 Attractive
 Informative
 convincing
 remembreable
 create interest
 simple
 realistic
 Educative

6. Layout of advertisement copy
• Layout refers to the way of structuring or
placing various contents of massage
• Layout is to be adjusted according to the
media and size of advertisement copy
in any advertisement copy the following five
matters are found :-

7. 1.Caption
• The beginning of advertisement copy is
headline it should act like attention getter,
divert readers mind from useful reading and
should evoke interest

9. 2.comprehension
• The sprit of caption is to be elaborated with
illustration examples etc, this can be done
either by presenting some drawings ,photos
,sketches, diagrams,dialogue etc,

11. 3.Copy’s Text
• It thoroughly all the features ,uses ,utility ,
satisfaction, using procedure
• The text may be presented in different
approaches
a) Descriptive Approach:
where an
advertisement copy narrates a story either
from historical events or epics

13. B)Institutions Approach
• Where the stress is on the company’s
name,promotors or founders of the institution

14. c)Suggestive approach
• Where a solution is offered for a particular
problem and products is introduced as a
problem solver

15. d)Educative approach
• Where some facts and figures are given and
they add to knowledge of readers

16. e)Benefits Approach
• Where the benefits and advantages an user of
a product gets are mentioned one by one

18. f)Jokes Approach
• Where some kind of short jokes are narrated
and the product is offered as a solution

19. 4.Confirming Marks
• Another important content of an
advertisement copy is the use of trade mark
or symbol or logo of the product or copy

20. 5.Contact Address
• At the end of the advertisement the name and
address of the manufacturer ,distributors
,agents etc. are given so that the prospective
customer can contact them .