Basic SEO Essentials and guideline

1. Continued SEO Basics
Time - 2 Hours

2. Topics Need to Be Cover
• Tips for Finding Links
• Try a Link Discovery Tool
• The Power of Internal Links
• Internal Linking Strategies
• HTML Sitemaps
• XML Site Maps
• No Follow Attribute
• Types of Errors
• Disavowing Links
• Blogging and SEO

3. Tips for Finding the Links
There are several reasons you’d want to find all of the URLs that point to one page or another.
Here are Some Tips :
Guest Posts: Guest posts are probably the most powerful example of how you can get a link on an authoritative domain .
• You can get your content hosted on a powerful domain
• That the domain will have its own syndication and will attract its own links
• And that you'll be permitted to create a link with great anchor text
Ask Employees for Links : Depending on the size and focus of your company, many of your employees may have blogs, personal
sites, or other link sources that you can push some of your link building efforts off to (be sure to give them good
instructions)
Testimonials: We've talked about using testimonials to get great links before, and it's a tactic that's definitely deserving of a spot
on this list. Here are some good examples of the types of vendors who could make sense here:
• Contractors
• Consultants
• Customers You Think Would Help
• Target Keywords in Your Meatier Content & Free Tools like Opesite Explorer,moz.com,woorank many more.
• Internal Links

4. Some Tips To find Relevant links
• 1. allinurl:keywordphrase
• 2. allintitle:keyword phrase
• 3. keyword “powered by wordpress”
• 4. keyword “blog comments powered by disqus”
• 5. keyword “leave a reply”
• 6. keyword “leave a comment”
• 7. keyword “enable commentluv”
• 8. keyword “This site uses KeywordLuv”
• 9. keyword +inurl:blog
• 10. keyword “powered by blogengine.net”
• 11. keyword “mail (will not be published)”
• 12. keyword “notify me of follow up comments”
• 13. site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged
• in” “Keyword”
• 14. site:.org inurl:blog “post a comment” -”comments closed” -”you must be logged in”
• “Keyword”
• 15. site:.net inurl:blog “post a comment” -”comments closed” -”you must be logged in”
• “Keyword”
• 16. site:.edu “powered by wordpress”
• 17. site:.gov “powered by wordpress”

5. Some Tips To find Relevant links
• 18. “powered by wordpress” your keyword -comments are closed
• 19. intitle:add+url “your keyword”
• 20. intitle:submit+site “your keyword”
• 21. intitle:submit+url “your keyword”
• 22. intitle:add+your+site “your keyword”
• 23. intitle:add+site “your keyword”
• 24. intitle:directory “your keyword”
• 25. intitle:sites “your keyword”
• 26. intitle:list “your keyword”
• 27. site:squidoo.com “new links plexo” “add to this list”
• 28. site:squidoo.com “your keyword” “add to this list
• 29. inurl:register.php intext:"upcoming" intext:"published" intext:"submit"
• 30. inurl:/register intext:"upcoming" intext:"published" intext:"submit" intext:"Tag
• Cloud" -inurl:.php
• 31. inurl:/register intext:"upcoming" intext:"published" intext:"submit" -inurl:.php
• 32. inurl:/register intext:"upcoming" intext:"published" intext:"submit" -inurl:.php
• intitle:"register"
• 33. inurl:/register intext:"Powered by Pligg" -inurl:.php
• 34. inurl:/register.php intext:"Powered by Pligg"
• 35. "powered by blogengine" "Yourkeyword"

6. Try a Link Discovery Tool
How to Find Dead Link:

7. Try a Link Discovery Tool
Some Free tools for Analysis:
• Screaming Frog SEO Spider (Crawlers & Broken Link Checker Tools)
• Majestic Site Explorer (paid)
• Woo rank
• Open site Explorer
• Hootsuite
• Ahrefs
• Keyword Planner

8. The Power of Internal Links
What is an Internal Link?
Internal links are links that go from one page on a domain to a different page on the same domain. They are
commonly used in main navigation.
These type of links are useful for three reasons:
• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link juice (ranking power) around websites.
Example how to create anchor for Internal Links:

9. The Power of Internal Links
• Anchor text advantage
• Decrease bounce rate
• More page views
• Page Rank flow
• Improve buried old blog posts
• More Engagement
• Improve Rankings :Killer Reason
• Distributing Link Juice
• Navigation
Best practices of internal linking.
• You interlink two pieces of content only if they are interrelated right?
• Guess what? It helps Google in identifying the relationships between those two pieces of content.
• It overall helps in Google determining the niche of your site accurately and index it in a proper manner.
• Once you feed Google with the perfect structure of your site, it will give you an SEO boost.

10. The Power of Internal Links
The Purpose of Internal Linking
• Defines the architecture and hierarchy of a website
• Distributes page authority and ranking power throughout the site
• Link title-attribute
• Images and links
• No follow attribute
• Get the crawler to your deepest secrets
• Footer Links Are Not (Inherently) Bad
• The architecture looks like this, which is a completely standard architecture -

11. HTML Sitemaps
Whatis HTML Sitemaps?
For search engine optimization (SEO) or website navigation purposes, the HTML sitemap is an integral
piece of content that can guide people around your website. For more information about the HTML
sitemap and where and why to use it, keep reading!
• The HTML sitemap is NOT the XML sitemap. With an XML sitemap, this is automatically generated by
Word Press and allows for better crawling by Google. In response, with a WordPress website automatically
has an edge over non-Word Press websites by default.
• The HTML sitemap takes the navigation layout of your existing website and breaks it down in a basic form.
Why To Use HTML Sitemap?
• The HTML site map is effective for accessibility, navigation, and internal linking purposes.
• It is always nice to have more internal links on your website. What an HTML site map does is essentially
create a page that links to all of your internal pages.
• This is good for increasing SEO on a smaller level, since it places more internal links on your pages and in
turn improves your domain and page authority.

12. HTML -Example Of QResolve
Let Us Go To Qresolve to Show you the Sitemap.html.
There are tools to Create Sitemaps whether it is HTML OR XML
Tool - http://www.akamarketing.com/html-sitemap-maker/

13. Where do you put an HTML Sitemap?
The HTML sitemap will typically go in one (or both) of two places.
• The 404 Page - The 404 page is a perfect opportunity to provide help to someone who might be lost.
Obviously, if the customer is on the error (404) page, then he/she clicked on the a bad link or guessed at a
URL and got it wrong. We don't have 404 page for qresolve
• The Footer - You can also create a separate page like mentioned above and link to it from the footer of the
site. For “boring” pages like contact, accessibility, and site maps, people will typically look to the bottom of
the page for answers.

14. What is a XML sitemap and how do I create one?
An XML sitemap is a document that helps Google and other major search engines better understand your
website while crawling it.
What is a sitemap and why is it important?
Sitemaps allow search engines to find all of your webpages, that they might otherwise miss when
indexing. The XML sitemap allows you to specify additional information about each URL such as:
• When it was last updated
• How often the site changes
• How important the page is in relation to other pages on the site
How do I generate a XML sitemap?
• Generating a XML sitemap for you website is a simple process, and there are many websites that can help
you do so. Google recommends using http://xml-sitemaps.com.
Understanding Search Engines and Sitemaps
• Google: You will need to use your Webmaster Tools account to let Google know the full URL to your
sitemap.
• Bing: Bing uses Windows Live accounts under the Webmaster Center section to specify sitemaps.
• Yahoo: You will need to sign in to Yahoo! and insert the url in the 'Submit Site feed field'

15. No Follow Attribute
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as
“votes” in favor of that content.
For Example : <a rel="nofollow" href="http://www.functravel.com/">Cheap Flights</a>
<a rel="follow" href="http://www.functravel.com/">Cheap Flights</a>
Originally, the nofollow attribute appeared in the page-level meta tag, and instructed search engines not
to follow (i.e., crawl) any outgoing links on the page. For example:
<meta name="robots" content="nofollow" />
Example - http://searchengineland.com/figz/wp-content/seloads/2013/10/nofollowtag-1000-2919.png
How to See if a Link is Follow or No Follow?
http://www.wordstream.com/images/seeing-no-follow-links.png

16. Types of Errors & Redirects
The top 5 errors, according to Google:
• HTTP error 401 (unauthorized) : This error happens when a website visitor tries to access a restricted web
page but isn’t authorized to do so, usually because of a failed login attempt.
• HTTP error 400 (bad request) : This is basically an error message from the web server telling you that the
application you are using (e.g. your web browser) accessed it incorrectly or that the request was somehow
corrupted on the way.
• HTTP error 403 (forbidden): This error is similar to the 401 error, but note the difference between
unauthorized and forbidden. In this case no login opportunity was available. This can for example happen
if you try to access a (forbidden) directory on a website.
• HTTP error 404 (not found): Most people are bound to recognize this one. A 404 error happens when you
try to access a resource on a web server (usually a web page) that doesn’t exist. Some reasons for this
happening can for example be a broken link, a mistyped URL, or that the webmaster has moved the
requested page somewhere else (or deleted it)
• HTTP error 500 (internal server error):The description of this error pretty much says it all. It’s a general-
purpose error message for when a web server encounters some form of internal error. For example, the
web server could be overloaded and therefore unable to handle requests properly.

17. Types of Errors & Redirects
• 200 - If a page is missing, it's replaced with the custom error page
• 302 - If the page is missing, it's replaced with a temporary redirect to a custom error page
• 301 - Redirects errors to either a custom error page, or some other page in the site (i.e. sitemap, homepage
or best guess)
Source : http://www.mcanerin.com/en/articles/301-redirect-404-error.asp
http://webmaster.iu.edu/tools-and-guides/maintenance/error-codes.phtml
404 Not Found Response
Properly Defines the result - a missing page
Shows up in logs so you can fix it.
Does not pass on PR or link weight.
No duplication issues.
Validates.
200 OK (or 302, or 301) Response
Tricks the search engine into thinking all is
well.
Does not show up as an error - harder to find.
Passes on PR to final page
Can result in a duplication penalty
Does not validate, but won't break your site

18. Disavowing Links
Introduced in October of 2013, the disavow tool is Google's way of allowing you to ask Google not to count
certain links that point to your site.
Steps To Disavow the Links :
First, download your links from all available sources
You will want to start by downloading your links from Webmaster Tools. When you go to Search Traffic --> Links
to your site --> More, you'll see this:
Source : https://moz.com/blog/guide-to-googles-disavow-tool

19. Blogging and SEO-A Relationship It Pays to Nurture
• Fresh Content
• Keyword Targeting and Coverage
• Increased Pages and a Larger Site
• Increase Your Backlinks
• Steps to a Successful Blog
• Brand building and awareness.
• Positioning yourself as a thought leader.
• Demonstrating your (or your organization's) expertise.
• Developing relationships within your niche.
• Fostering an engaged and active community.
• Generating leads.
• Sending your depth of content and page rank soaring
• Make you a fast friend of the search engine