appbackr's Surf deck. Surf is the contextually-aware app that surfaces what you need, where you need it. Based on the science of contextual information unique to each user and based on billions of data snapshots. Surf surfaces the right Android app for the right time.

1. Surf
© 2015 appbackr inc. confidential and proprietary
Find and share apps for where you’re going.
© 2015 appbackr inc. confidential and proprietary@trevorcornwell, CEO | trevor@appbackr.com

2. Your smartphone is about to get a lot smarter.
2© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Finally.
Imagine your smartest, most tech-savvy friend. Imagine
them knowing everything you know and love about apps
(which you actually use, which you’ve already tried) and
everything they possibly could about the millions of options
available to you. Imagine them on-call, 24/7, to give you the
perfect tip or suggestion, everywhere you go, at every given
instant.
Now imagine giving that intelligence to 2 billion smartphone
owners around the world.
Yeah, we’re pretty stoked too.

3. Our lives have become
increasingly mobile.
of U.S adult population
are smartphone
owners.
87%
believe their phones are
critically important to their
daily lives.
76%
of the World’s
population will use
smartphones by 2018
50%
3© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

4. People aren’t finding the apps they need.
browse app store
to find new apps, and
leave empty-handed
82%
don’t go beyond
the Top 25 apps
57%
receive relevant,
location-aware
recommendations
0 %
4© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

5. Surf delivers the right app
to the right person at the right time.
5© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

6. Traveling in an
Unknown Place
Where you are unfamiliar,
Surf is there.
6© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

7. Mother & Daughter
Museum Visit in Berlin
A museum app transforms their
visit and engages the daughter’s
imagination for learning.
Or Right at Home
Surf knows you,
and helps you discover the world around you
7© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

8. 8
We’re making a billion smartphones smarter
with contextual, relevant, location-based app
recommendations
© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

9. Surf solves the discoverability problem
with geo-sensitive app recommendations.
YOUR LOCATION
(OR ONE SET BY YOU)
OUR DATA DRIVEN
APPGRAPH
CONTEXT CROWD SOURCED
RECOMMENDATIONS
+ + +
9© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

10. 10© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
APP ID
com.surfsup
com.Slack
interprone.caltrain
USER 11001
497,345
milliseconds
1,377,350
milliseconds
0
milliseconds
USER 11002
1,845,928
milliseconds
0
milliseconds
15,892
milliseconds
USER 11003
1,096,040
milliseconds
657,988
milliseconds
0
milliseconds
Which apps have been
used most near appbackr’s
offices in Palo Alto this
week?
Our users make us smarter, every day.
By seeing what and where they use apps, we surface only the most relevant apps.
9.06%
Social
0.21%
Transportation

11. 11© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
The Perfect Combination of Intelligent Data
Location
-the most used apps in every location
App Index Data
-1.4bn data points on apps
-public connections between apps
-digestible insights
App Graph
-the apps you have
-how frequently you use them
-the connections between other users

12. 12© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
And we turn those insights into
inspiring recommendations for
other users
Our database takes in over
450 insights into an app in
order to find the perfect one
for every user in every
location.
The emerging Deep Link
standards are perfectly
timed to allow Surf to get
you right where you need to
be, when you need it.

13. 13
Market Size
© 2015 appbackr inc. confidential and proprietarySurf
A much better, smarter ad network
for the phone
Already a $105 billion annual market
size, and growing.
$
A magical, two-way street for
advertising apps to the right person
index.appbackr.com/surf

14. We deliver the apps
when and where you need them.
14© 2015 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf

15. Surf
© 2015 appbackr inc. confidential and proprietary
appbackr.com/Surf
© 2015 appbackr inc. confidential and proprietary@trevorcornwell, CEO | trevor@appbackr.com