SUPPLY CHAIN MANAGEMENT IN DBPL: AN INITIATIVE TO BOOST UP BUSINESS This is the actual case submitted bu our team. We won the competition. We are giving it to the world as if they can have an idea.

1. PTAK
SUPPLY
SUPPLY CHAIN
MANAGEMENT IN
DBPL: AN INITIATIVE
TO BOOST UP
BUSINESS
Name: Maliha Foiroz Anika
Signature:
Name:
Signature:
TAK PRIZE
UPPLY C
SUPPLY CHAIN
MANAGEMENT IN
DBPL: AN INITIATIVE
TO BOOST UP
BUSINESS
Name: Maliha Foiroz Anika
Signature:
Name: Eshaque Fahad
Signature:
RIZE
CHAIN
SUPPLY CHAIN
MANAGEMENT IN
DBPL: AN INITIATIVE
TO BOOST UP
BUSINESS
Driver’s Name: INVENTORY
Team’s Name: MXES
D A T E O F
Team Member
Name: Maliha Foiroz Anika
Team Member
Eshaque Fahad
HAIN CASE
SUPPLY CHAIN
MANAGEMENT IN
DBPL: AN INITIATIVE
TO BOOST UP
BUSINESS
Driver’s Name: INVENTORY
Team’s Name: MXES
A T E O F S
Team Member -1
Team Member - 3
ASE COMPETITION
SUPPLY CHAIN
MANAGEMENT IN
DBPL: AN INITIATIVE
TO BOOST UP
Driver’s Name: INVENTORY
Team’s Name: MXES
S U B M I S S I O N
OMPETITION
SUPPLY CHAIN
MANAGEMENT IN
DBPL: AN INITIATIVE
TO BOOST UP
Driver’s Name: INVENTORY
Team’s Name: MXES
U B M I S S I O N :
Name: Sazzad Hossain
Signature:
Name: Navid Anjum
Signature:
Team’s Name: MXES
OMPETITION
MANAGEMENT IN
DBPL: AN INITIATIVE
Driver’s Name: INVENTORY
Team’s Name: MXES-0113/14
A P R I L
Name: Sazzad Hossain
Signature:
Name: Navid Anjum
Signature:
Team’s Name: MXES
DBPL: AN INITIATIVE
Driver’s Name: INVENTORY
0113/14
P R I L 0 8 , 2 0 1
Team Member
Name: Sazzad Hossain
Team Member
Name: Navid Anjum
Page
Team’s Name: MXES-0113/14
2 0 1 4
Team Member - 2
Team Member - 4
Page 1 of 4
0113/14

2. Page | 1
1. CASE BRIEF AND CRITICAL ISSUES
Dutch Bangla Pack Ltd. (DBPL), a Netherland-Bangladesh joint venture established in 2007, is one of the
leading FIBC producers in Bangladesh which started its commercial operations in 2008. Its major products
are- Pharma Clean FIBCs, Food clean FIBCs, Intermediate Clean FIBCs, Industrial Clean FIBCs, Laminated
FIBCs, HDPE/LDPE Liner (inner bag). The FIBCs produced by DBPL are used as bulk containers for packing
various products e.g. pharmaceuticals products, industrial raw materials etc. DBPL maintains highest quality
and in 2010 they added two production facilities that can produce both food and liquid packaging. Better
quality and timely delivery has made it stand out of the crowd. The ISO certifications have made this
competitive strength more strong.
1.1 CURRENT SNAPSHOT:
The production capacity of DBPL is 400 ton/month and it produces 350 ton/month. The used raw materials are
Polypropylene, LDPE, Master batch, Calcium, HDPE, UV and their composition is-
Polypropylene=90%,LDPE=2%,Master batch=2%,Calcium=3, HDPE=1%, UV=2%. Raw materials are
purchased for three months production and kept in the warehouse for production. It can meet up the demands.
The work-in-process (WIP) and finished goods, raw materials occupy major portion of its inventory facility. It
has a safety stock of 5 weeks. All these incur huge amount of carrying cost to the organization. Throughput
time of DBPL is very long; on an average 6 weeks. Most time is spent in the storage period. The lead time and
setup of machineries takes on an average 40 minutes. The production starts only after getting orders from the
customers. The wastes are directly disposed without any further utilization of them. DBPL’s annual turnover is
around 10 crore Tk. DBPL’s major sold products are- Food clean FIBCs (32%), Industrial Clean FIBCs (33%)
and Laminated FIBCs (30%). The rest consists of the Pharma Clean FIBCs, Intermediate Clean FIBCs,
HDPE/LDPE Liner (inner bag).
1.2 DECISIVE ISSUES:
The DBPL has some crucial decisional issues in its operation:
i) Storing too much WIP, finished goods and raw material occupying unnecessary storage space.
ii) Maintenance of too much inventories incurs in higher carrying costs which increase the cost of
production and eats up the competitive advantages.
iii) Within the initial operation of 2 years company has opened 2 new production facilities. Until now in
2014, it has not opened any additional production facilities.
iv) No initiative to make the customer place order before they need to order has been seen. In a word,
assisting the customer in their business is not observed.
v) Relationship with suppliers is not strong. It takes on an average 4 weeks to get a raw materials order
supplied. Whereas, a good relationship can reduce it to 1 week.
vi) Management of scrap is ignored.
vii) Flexible production procedures are not applied due to unskilled human resources.
viii) Proper allotment of the storage in proportion to the sales of the products is absent.

3. Page | 2
2. SUPPLY CHAIN MANAGEMENT IN DBPL: AN INITIATIVE TO
BOOST UP BUSINESS
Supply Chain Management (SCM) is an effort to line up the whole business process in a single chain. It entails
the other aspects and related issues of the business rather than considering single departments in decision
making. In SCM, decisions and actions are taken considering all relevant aspects and issues to make a
complete and self-sufficient decision. Establishing the SCM entails the consideration of major six drivers of
the SCM, but we focused on the driver- inventory. At DBPL no SCM is present. As a result, in establishing the
SCM the following elements are necessary to be built up:
2.1 MACRO PROCESS IN THE COMPANY:
In establishing the SCM of DBPL, firstly we need to develop these three macro processes in the company:
a) SRM (Supplier Relationship Management) – Making a good relationship with supplier breeds into
the benefit of having the required raw materials at the right time, right place and at the right price. This
facilitates in lower safety stock, less inventory costs and less carrying and labor costs.
b) ISCM (Internal Supply Chain Management) - The inside production flexibility of the company is not
so much smooth and most of the time the wastages would have no use. This situation makes
comparatively low delivery and sometimes provides it to customer in delay. The pro-sales are not
present as well.
c) CRM (Customer Relationship Management) - A good customer relationship makes a good supply
chain tendency between DBPL and its customer. As the company believes in quality product delivery,
the demand of products is high.
These three processes jointly will make a good supply chain system of the company. Yet some critical
issues should be improved to achieve the supply chain macro process of DBPL.
2.2 IMPROVEMENT OF PRESENT DECISIVE ISSUES:
Issue-1: Storage of WIP, finished goods and raw materials need to be reduced to a significant level.
Issue-2: DBPL needs to focus on the existing demand and anticipated demand whether they need expansion of
production facilities or they can outsource some of the orders effectively.
Issue-3: DBPL can offer its customers to use new design FIBCs and increase its promotional activities to
increase customers and sales.
Issue-4: Searching for alternative and available suppliers can achieve the benefits of having an almost Just-In-
Time inventory system.
Issue-5: Scraps can be sold to gain some residual values.
Issue-6: Allocating the factory space to ensure efficient production and management of inventories.
2.3 ECONOMIC ORDER QUANTITY (EOQ):
Company orders 1200 tons of raw materials of 67 containers each containing 18 ton. They order 4 times a year
and 3 months at a time. This basically locks a huge portion of working capital, storage space of the
organization. Thus the carrying costs, labor costs become high throughout the period. Calculating the EOQ we
get that DBPL has to order 790 ton per order of 44 containers. This will result in ordering every 2 months.
The carrying cost will reduce by 35% and space will increase by 46% of the total capacity. This will reduce
the product cost by 20%. Thus greater value addition will be done.

4. Page | 3
3. IMPLEMENTATION STRATEGY OF INVENTORY BY DBPL
Managing inventory for a manufacturing company like DBPL is very essential. The success and growth of the
company depends on it. After 2010 to 2014 no additional production facilities have been established which can
be attributed to its high inventory related costs. The matching of demand, supply, creating demands and
maintain good relationship with suppliers and customers are very important for an effective and efficient
inventory management in SCM. The strategies to implement it are:
3.1 IMPLEMENTATION OF INVENTORY STRATEGIES
i) Using Robust Methods for Safety Stock Management: The current safety stock is at 4 weeks level.
DBPL uses simple ordering to measure the safety stock level. Increasing relationship with suppliers
will result in 1 week delivery of raw materials and safety stock can be reduced to 10 days.
ii) Add Inventory Planning to the S&OP Process: The Sales and Operations Planning (S&OP) are done
isolated in the DBPL. The inventory is ignored in S&OP process. Thus, the inefficiencies arise and
throughput time increases. Adding this to S&OP process will reduce the associated costs.
iii) Regular Use of Supply Chain Network Optimization Tools for Tactical Planning: Using the SCM
network tools once in 3 or 6 months rather than 3-5 years basis will help to cope up with the dynamic
market and help operate better.
iv) Distributed Order Management Tools to Manage Multi-Channel Complexity and Reduce
Inventories: The multi-level products and inventories are currently organized centrally rather than in
distributive manner. Following distributive manner and other tools will reduce complexity and reduce
inventory level.
v) Step Up to Inventory Optimization Software: Use of Enterprise Resource Planning or ERP software
increases productivity to a great extent. But use of ERP solutions in DBPL will cost more than the
benefits. Thus, setting up specialized software only for inventory management will work better and
efficiently and effectively.
3.2 SENSITIVITY EFFECTS
Implementation of the inventory SCM strategies will effect in the following sensitivity effects:
 Better Business Relationship: SCM focuses on the vertical and horizontal parties, that is, any related
parties of the business. It helps to thrive those parties which will result positively to the organization.
As a result, better business relationship develops and sustains.
 Increase in Satisfaction: Higher productivity, less wastage, higher profitability and many more are the
result of SCM inventory strategies which increase in the satisfaction level of the associated parties.
4. CONCLUSION
In any production unit, inventory management plays the major managerial challenges of the organization. The
SCM inventory approach makes it easier considering the total scenario very effectively and efficiently in
achieving the desired results. Following of the stated tools, strategies, Dutch Bangla Pack Ltd. or DBPL can
boost up its profitability a lot.
Reference:
Sazzad Hossain
Production Manager [Cell- XXXXXXX(not shown in public for privacy) ]
Dutch Bangla Pack Ltd.