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WHY A DISRUPTION The Opportunity Krave Jerky lessons learned

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WHY A DISRUPTION
The Opportunity +
Market Conditions
 Limited Market Segmentation
 Lethargic Competitors
 Favorable Consumer + Trade Dynamics
 Entrepreneurial Entrant with New
Approach and Fewer Constraints
 Clear / Meaningful Differentiation vs.
Mainstream Competitors
The Examples
Industry
Airlines Virgin America
Ice Cream Ben & Jerry’s
Beer Samuel Adams
Potato Chips Kettle / Terra Chips
Coffee Starbucks
Chocolate Scharffenberger
Water Vitamin Water
Cereal Kashi / Bear Naked
Energy Bar Cliff Bar
Meat Snacks / Jerky KRAVE
Convention
Buster Brand

Publié dans : Formation
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