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Total Interviews: 42




                                      (Team F)
            Academic Competition Tools and Advanced Candidate
                 Screening Investment Management Firms

     Pre-Class           Day 1           Day 2           Day 3              Day 4
      Survey:          Interviews:     Interviews:      Interviews:       Interviews:
   16 Recruiters       6 Recruiters    9 Recruiters    7 Recruiters      5 Recruiters
   9 Candidates                                        6 Candidates      9 Candidates

 Jigar Patel       Andrew Weisgall     Atin Garg      Yezhuo Li       Zak Schwarzman
Day 1
                                                          -Ability to proactively
                                                          distinguish themselves                                         Front-office candidates
-Training                                                 from the competition          -Co-creation (candidates
courses(TrainingTheStre                                                                                                  that are seeking jobs in
                            -Platform (candidate          -Showcase their portfolio     create content on site)
ets)                                                                                                                     Financial Services
                            engagement on the site)       and track performance         -Automated self-service
-Industry trade groups      -Matchmaking (data            -Automated job matching       -Community/Network
(i.e. CFA)                  mining/parsing, NLP)          (saves time by not having                                      -Financial Institutions
-Executive search firms     -Candidate Ranking            to search/apply for jobs)                                      -Executive search firms
                                                                                        -Dedicated personal
(provide fit/personality    (portfolio performance)                                                                      (headhunters)
                                                          -Better evaluation of         assistance (initially)
assessment,                                                                             -Self-service (in long run)
                                                          candidates (based on                                           Hedge Fund,
complements our                                           meritocracy vs. brand)
technical assessment)                                                                                                    Mutual Fund,
                                                          -Deeper insight into                                           Sell-side Research,
-LinkedIn (extract user                                   candidates' investment
                                                                                                                         Investment Banking,
profile data)                                             search/thought process
                                                                                        -Student clubs and               Financial Advisory Firms,
-Virtual trading                                          -Cost-efficient solution
                            -Intellectual (matching       (headhunters charge 50k+      university career centers        Pension/Insurance
platforms (i.e. Covestor,
                            algorithm)                    per hire)                     -Online communities              Funds,
Estimize)                                                                                                                Family Offices,
-eFinancialCareers and      -Human (sales force,          -Save time through            -Educational sites/blogs
                            developers, engineers)        automated matching                                             Endowment Funds,
other job board sites                                                                                                    Private Equity,
                            -Quality of candidates        (employers only need to       -Sales force
                            -Quantity of jobs available   post a job description)       -Industry Conferences            Venture Capital


                  Fixed:
                  -Website hosting & maintenance
                  -Salaries (developer)
                                                                          -Freemium (job analytics;         -Tiered subscription fee (recurring)
                  Variable:                                               stats on other candidates)        -Commission Fee (per successful hire)
                  -Sales force commission
Takeaways (Day 1)
• CS: Narrowed focus of financial firms
• CS: Added Educational Institution as a new customer
• RS: Can’t charge students/candidates to use the system
• RS: Subscription model for large firms and headhunters
• RS: Commission fee for small firms w/ ad hoc hiring
• RS: Firms would pay for a product that made
  screening/filtering candidates faster and more accurate
• VP: ~100% of fundamental hedge funds use stock pitches to
  evaluate candidates
• VP: Thought process behind a stock pitch > Performance
• New Tests: Stock pitch competitions / application platform
Day 2
                                                      -proactively distinguish
                                                      themselves from the           -Co-creation (candidates
                                                      competition                   create content on site)          Front-office candidates
                                                      -Showcase their portfolio     -Automated self-service          that are seeking jobs in
                                                      and track performance         -Community/Network               Financial Services
                            -Platform (candidate      -Automated job matching
                            engagement on the site)   (saves time)                  -Dedicated personal
-Training courses           -Matchmaking              -Greater access               assistance (initially)           -Financial Institutions
-Industry trade groups      -Candidate Ranking                                                                       -Executive search firms
                                                      -Better evaluation            -Self-service (in long run)
-Executive search firms                                                                                              (headhunters)
                                                      -Deeper insight earlier in                                     Hedge Fund,
-LinkedIn                                                                          -Cross promotions
                                                      the interview process                                          Mutual Fund,
-Virtual trading
                                                      -Cost-efficient                                                Sell-side Research,
platforms (i.e. Covestor,                             -Save time                                                     Investment Banking,
Estimize)                                             -Surfaces non-                                                 Financial Advisory Firms,
-eFinancialCareers and                                                              -Student clubs and
                                                      traditional hires                                              Pension/Insurance Funds,
other job board sites                                 -Eliminates unqualified
                                                                                    university career centers        Family Offices,
-Yahoo! Finance             -Intellectual                                           -Online communities
                                                      candidates                                                     Endowment Funds,
                            -sales force                                            -Educational sites/blogs         Private Equity,
                            -engineers                                              -Virtual Competitions            Venture Capital
                            -candidates
                            -available jobs                                         -Sales force
                                                      -Customer referrals           -Industry Conferences            Educational Institutions
                            -Relationships
                                                      -Direct targeting

                  Fixed:                                                               Affiliate Marketing
                  -Website hosting & maintenance
                  -Salaries (developer)
                                                                      -Freemium (job analytics;         -Tiered subscription fee (recurring)
                  Variable:                                           stats on other candidates)        -Commission Fee (per successful hire)
                  -Sales force commission
Takeaways (Day 2)
•   Hypothesis:
     – Firms would recruit investment professionals using an online platform
     – They would find automatic matching and ranking valuable
•   Experiments:
     – Interviewed (and surveyed) portfolio managers, analysts, and head of recruiting at investment
       firms as well as Executive Search Firms
•   Results:
     – Only active job seekers will contribute content; better candidates already employed
     – Insight into investment approach more valuable than portfolio performance
     – Firms skeptical in the matchmaking ability; but consider manual search a pain point
     – Most firms only target top schools/firms; some find it sufficient, others feel that candidates are
       not well prepared or arrogant
     – Online tool not useful for hiring experienced candidates (mostly relationship driven)
•   Iterate:
     – Is a virtual pitch competition platform more valuable?
          •    Will it produce better candidates?
          •    Will it provide more granular evaluation criteria (qualitative data on candidate’s thought process and ability to pitch a
               stock)?
     – Is a video pitch more valuable than written pitch?
Day 3

                                                      -Mgmt / organization        -Personal assistance
                            -Online platform          for competitions           -Co-creation (candidates
-Training courses           -Matchmaking              -Help promote students     create content on site)         Universities / student
-Industry trade groups      -Candidate Ranking        -Management of             -Automated self-service         organizations
-Executive search firms     -Competition mgmt         investment ideas           -Community/Network
-LinkedIn                   -Granular evaluation of   -Standout from crowd /     -Platform
-Yahoo! Finance             content                   matching                   -Personal assistance
                            -Candidate filtering      -Saves time                                               Students / Candidates
-Universities / student
organizations                                         -Crowd-sourced             -Cross promotions
-Video service                                        investment ideas
                                                      -Access to qualified                                      Investment firms
                                                      candidates                                                Executive Search Firms
                            -Intellectual (algo)      -Deeper insight             -Sales force
                            -Sales force &            -Mgmt of investment         -Web or email
                            engineers                 pitch competition
                            -Participants             -Automated filtering        -Web or email                 Educational
                            -Job listings                                         -Sales force                  Institutions
                                                      -Customer referrals         -Industry conferences
                            -Relationships
                                                      -Direct targeting           -Site participants
                            -Competitions
                  Fixed:
                  -Website hosting & maintenance
                  -Salaries (developer)
                  -Video service                                   Subscription / license         Freemium

                  Variable:                                        Subscription / license
                  -Sales & marketing                                                              Affiliate marketing
                                                                   Commission
Takeaways (Day 3)
• Hypothesis:
    – There is demand for an online competition management system among b-schools
    – Investment firms want pitch data on student pitches for recruiting and investment
      decisions
    – Investment firms want short videos of student pitches for recruiting
• Experiments:
    – Interviewed portfolio managers, analysts, and head of recruiting at investment firms
    – Interviewed student club presidents at top 10 business schools
• Results:
    – There is clear demand for an online competition management system from students
    – Investment firms find student pitches and videos useful for recruiting
    – Firms skeptical about the value of crowd sourced pitch data
• Iterate:
    – Reach out to school administrators and student club presidents
    – Reach out to non-investment focused clubs/organizations
Day 4

                                                         -Mgmt / organization        -Personal assistance
                                                         for competitions
                            -Online platform             -Help promote students     -Co-creation (candidates    Universities / student
-Industry trade groups      -Competition mgmt                                       create content on site)     organizations
-LinkedIn                   -Granular evaluation of      -Management of             -Automated self-service
-Yahoo! Finance             content                      investment ideas           -Platform
-Universities / student     -Candidate filtering         -Standout from crowd /
organizations                                            matching                                               Students / Candidates
                                                                                    -Personal assistance
-Video service                                           -Integrate recruitment
-Investment firms                                        and pitches competition
                                                         -Pitch archive
                                                                                                                Investment firms
                                                                                                                Executive Search Firms
                                                         -Crowd-sourced              -Sales force
                            -Intellectual: algo & data   investment ideas            -Web
                            -Sales force & engineers     -Access to qualified
                            -Participants                candidates                  -Web
                            -Relationships               -Deeper insight
                            -Competitions                -Mgmt of investment         -Sales force
                            -Judges                      pitch competitions          -Site participants

                  Fixed:
                  -Website hosting & maintenance
                  -Salaries (developer)
                  -Video service                                      Subscription / license         Freemium

                  Variable:
                  -Sales & marketing                                  Subscription / license
Takeaways (Day 4)
• Hypothesis:
    – The competition platform can be applied to other verticals, not just finance
    – Organizers want better competition management system
• Experiments:
    – Talk to recruiters at various firms
    – Talk to student club presidents and competition organizers to see if they’d use it
• Results:
    –   No student clubs use online competition systems – most people use email
    –   Club presidents would love to have a management tool
    –   Participants might be concerned about using their data for recruiting
    –   Video pitches might be useful but not necessary
• Iterate:
    – Keep on truckin’
    – Stay hungry, stay foolish!
Day 5

                                                         -Mgmt / organization         -Personal assistance
                                                         for competitions
                            -Online platform             -Help promote students      -Co-creation (candidates    Universities / student
-Industry trade groups      -Competition mgmt                                        create content on site)     organizations
-LinkedIn                   -Granular evaluation of      -Management of              -Automated self-service
-Yahoo! Finance             content                      investment ideas            -Platform
-Universities / student     -Candidate filtering         competition content
organizations                                            -Standout from crowd                                    Students / Candidates
                                                                                     -Personal assistance
-Video service                                           -Integrate recruitment
-Investment firms                                        and pitch competition
                                                         -Pitch Content archive
                                                                                                                 Investment Financial
                                                                                                                 firms
                                                         -Target relevant             -Sales force
                            -Intellectual: algo & data                                                           Executive Search Firms
                                                         candidates                   -Web
                            -Sales force & engineers                                                             Consulting Firms
                                                         -Access to qualified
                            -Participants                                                                        Law Firms
                                                         candidates                   -Web
                            -Relationships               -Deeper insight
                            -Competitions                -Mgmt of investment          -Sales force
                            -Judges                      pitch competitions           -Site participants

                  Fixed:
                  -Website hosting & maintenance
                  -Web Development
                  -Salaries (developer)                                Subscription / license         Freemium
                  -Video service

                  Variable:                                            Subscription / license
                  -Sales & marketing
Students           Ecosystem
               Competition
Universities
                Platform


 Student
  Clubs




                             Candidate
                               Data




                             Employers
Channels       Students (Freemium)



               Student Clubs ( up to $1000
  Social
                         / year)
Commerce


 Dedicated      Universities (up to $25K /
E-Commerce                 year)



Direct Sales    Consulting Firms ($50K /
                  Year or $10K / hire)



               Financial Firms ($50K / Year
                     or $10K / hire)
Competitive Landscape
                                                                               Competition
        Company                             Description                                      Hiring?   Finance Focus?   White Label?
                                                                                 Mgmt?
                       Academic competition management and recruitment
Influential Investor
                                           platform.                              ✔           ✔            ✔                ✔
Wizehive                  Competition software for branded web contests.          ✔           ✗            ✗                ✔
Skild
                         Software service to run awards, prizes and contest
                                            promotions.
                                                                                  ✔           ✗            ✗                ✔
                        ChallengePost allows organizations to challenge the
ChallengePost
                        public to solve big problems through competitions.        ✔           ✗            ✗                ✗
Monster                               Leading job posting site                    ✗           ✔            −                ✔
LinkedIn                            Professional social network                   ✗           ✔            −                ✗
eFinancialCareers            Job posting site targeting finance industry.         ✗           ✔            ✔                ✔
Skipso Solutions                Versatile contest management tool.                ✔           ✗             −                ✗
                       Database of professionally-submitted investment ideas
SumZero
                                with a recruitment platform on top.               ✗           ✔            ✔                ✗
OneWire                       Finance-focused recruitment platform.               ✗           ✔            ✗                ✔
Bloomberg                           Finance news and job board.                   ✗           ✔            ✔                ✗
ValueInvestorsClub                 A investment idea community.                   ✗           ✔            ✔                ✔
Archetype


             John                                       Jane
Industry     MBA student                                Finance
Title        Investment Management Club President       Hedge Fund Portfolio Manager
Age          29                                         38
Sex          Male                                       Female
Income       $0                                         $1,400,000
Motivation   -Wants a job at a hedge fund after         -Wants a new investment analyst
             graduation                                 -Is tired of interviewing students that look
             -Is extremely busy and wants software to   good on paper but don’t have great
             run a pitch competition for his club       investment ideas
                                                        -is willing to sponsor a competition to find
                                                        the best candidates
Market Size

                  Total Available Market
$15 billion       • # of entry level finance hires in
                    U.S. per year * cost per hire




$6 billion        Served Available Market
                  • MBAs as % of entry level
                    finance * TAM



$1 billion        Target Market
                  • Assumption: Top 100 Business
                    Schools
Demo




www.InfluentialInvestor.com

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Team f influential investor (day 5)

  • 1. Total Interviews: 42 (Team F) Academic Competition Tools and Advanced Candidate Screening Investment Management Firms Pre-Class Day 1 Day 2 Day 3 Day 4 Survey: Interviews: Interviews: Interviews: Interviews: 16 Recruiters 6 Recruiters 9 Recruiters 7 Recruiters 5 Recruiters 9 Candidates 6 Candidates 9 Candidates Jigar Patel Andrew Weisgall Atin Garg Yezhuo Li Zak Schwarzman
  • 2. Day 1 -Ability to proactively distinguish themselves Front-office candidates -Training from the competition -Co-creation (candidates courses(TrainingTheStre that are seeking jobs in -Platform (candidate -Showcase their portfolio create content on site) ets) Financial Services engagement on the site) and track performance -Automated self-service -Industry trade groups -Matchmaking (data -Automated job matching -Community/Network (i.e. CFA) mining/parsing, NLP) (saves time by not having -Financial Institutions -Executive search firms -Candidate Ranking to search/apply for jobs) -Executive search firms -Dedicated personal (provide fit/personality (portfolio performance) (headhunters) -Better evaluation of assistance (initially) assessment, -Self-service (in long run) candidates (based on Hedge Fund, complements our meritocracy vs. brand) technical assessment) Mutual Fund, -Deeper insight into Sell-side Research, -LinkedIn (extract user candidates' investment Investment Banking, profile data) search/thought process -Student clubs and Financial Advisory Firms, -Virtual trading -Cost-efficient solution -Intellectual (matching (headhunters charge 50k+ university career centers Pension/Insurance platforms (i.e. Covestor, algorithm) per hire) -Online communities Funds, Estimize) Family Offices, -eFinancialCareers and -Human (sales force, -Save time through -Educational sites/blogs developers, engineers) automated matching Endowment Funds, other job board sites Private Equity, -Quality of candidates (employers only need to -Sales force -Quantity of jobs available post a job description) -Industry Conferences Venture Capital Fixed: -Website hosting & maintenance -Salaries (developer) -Freemium (job analytics; -Tiered subscription fee (recurring) Variable: stats on other candidates) -Commission Fee (per successful hire) -Sales force commission
  • 3. Takeaways (Day 1) • CS: Narrowed focus of financial firms • CS: Added Educational Institution as a new customer • RS: Can’t charge students/candidates to use the system • RS: Subscription model for large firms and headhunters • RS: Commission fee for small firms w/ ad hoc hiring • RS: Firms would pay for a product that made screening/filtering candidates faster and more accurate • VP: ~100% of fundamental hedge funds use stock pitches to evaluate candidates • VP: Thought process behind a stock pitch > Performance • New Tests: Stock pitch competitions / application platform
  • 4. Day 2 -proactively distinguish themselves from the -Co-creation (candidates competition create content on site) Front-office candidates -Showcase their portfolio -Automated self-service that are seeking jobs in and track performance -Community/Network Financial Services -Platform (candidate -Automated job matching engagement on the site) (saves time) -Dedicated personal -Training courses -Matchmaking -Greater access assistance (initially) -Financial Institutions -Industry trade groups -Candidate Ranking -Executive search firms -Better evaluation -Self-service (in long run) -Executive search firms (headhunters) -Deeper insight earlier in Hedge Fund, -LinkedIn -Cross promotions the interview process Mutual Fund, -Virtual trading -Cost-efficient Sell-side Research, platforms (i.e. Covestor, -Save time Investment Banking, Estimize) -Surfaces non- Financial Advisory Firms, -eFinancialCareers and -Student clubs and traditional hires Pension/Insurance Funds, other job board sites -Eliminates unqualified university career centers Family Offices, -Yahoo! Finance -Intellectual -Online communities candidates Endowment Funds, -sales force -Educational sites/blogs Private Equity, -engineers -Virtual Competitions Venture Capital -candidates -available jobs -Sales force -Customer referrals -Industry Conferences Educational Institutions -Relationships -Direct targeting Fixed: Affiliate Marketing -Website hosting & maintenance -Salaries (developer) -Freemium (job analytics; -Tiered subscription fee (recurring) Variable: stats on other candidates) -Commission Fee (per successful hire) -Sales force commission
  • 5. Takeaways (Day 2) • Hypothesis: – Firms would recruit investment professionals using an online platform – They would find automatic matching and ranking valuable • Experiments: – Interviewed (and surveyed) portfolio managers, analysts, and head of recruiting at investment firms as well as Executive Search Firms • Results: – Only active job seekers will contribute content; better candidates already employed – Insight into investment approach more valuable than portfolio performance – Firms skeptical in the matchmaking ability; but consider manual search a pain point – Most firms only target top schools/firms; some find it sufficient, others feel that candidates are not well prepared or arrogant – Online tool not useful for hiring experienced candidates (mostly relationship driven) • Iterate: – Is a virtual pitch competition platform more valuable? • Will it produce better candidates? • Will it provide more granular evaluation criteria (qualitative data on candidate’s thought process and ability to pitch a stock)? – Is a video pitch more valuable than written pitch?
  • 6. Day 3 -Mgmt / organization -Personal assistance -Online platform for competitions -Co-creation (candidates -Training courses -Matchmaking -Help promote students create content on site) Universities / student -Industry trade groups -Candidate Ranking -Management of -Automated self-service organizations -Executive search firms -Competition mgmt investment ideas -Community/Network -LinkedIn -Granular evaluation of -Standout from crowd / -Platform -Yahoo! Finance content matching -Personal assistance -Candidate filtering -Saves time Students / Candidates -Universities / student organizations -Crowd-sourced -Cross promotions -Video service investment ideas -Access to qualified Investment firms candidates Executive Search Firms -Intellectual (algo) -Deeper insight -Sales force -Sales force & -Mgmt of investment -Web or email engineers pitch competition -Participants -Automated filtering -Web or email Educational -Job listings -Sales force Institutions -Customer referrals -Industry conferences -Relationships -Direct targeting -Site participants -Competitions Fixed: -Website hosting & maintenance -Salaries (developer) -Video service Subscription / license Freemium Variable: Subscription / license -Sales & marketing Affiliate marketing Commission
  • 7. Takeaways (Day 3) • Hypothesis: – There is demand for an online competition management system among b-schools – Investment firms want pitch data on student pitches for recruiting and investment decisions – Investment firms want short videos of student pitches for recruiting • Experiments: – Interviewed portfolio managers, analysts, and head of recruiting at investment firms – Interviewed student club presidents at top 10 business schools • Results: – There is clear demand for an online competition management system from students – Investment firms find student pitches and videos useful for recruiting – Firms skeptical about the value of crowd sourced pitch data • Iterate: – Reach out to school administrators and student club presidents – Reach out to non-investment focused clubs/organizations
  • 8. Day 4 -Mgmt / organization -Personal assistance for competitions -Online platform -Help promote students -Co-creation (candidates Universities / student -Industry trade groups -Competition mgmt create content on site) organizations -LinkedIn -Granular evaluation of -Management of -Automated self-service -Yahoo! Finance content investment ideas -Platform -Universities / student -Candidate filtering -Standout from crowd / organizations matching Students / Candidates -Personal assistance -Video service -Integrate recruitment -Investment firms and pitches competition -Pitch archive Investment firms Executive Search Firms -Crowd-sourced -Sales force -Intellectual: algo & data investment ideas -Web -Sales force & engineers -Access to qualified -Participants candidates -Web -Relationships -Deeper insight -Competitions -Mgmt of investment -Sales force -Judges pitch competitions -Site participants Fixed: -Website hosting & maintenance -Salaries (developer) -Video service Subscription / license Freemium Variable: -Sales & marketing Subscription / license
  • 9. Takeaways (Day 4) • Hypothesis: – The competition platform can be applied to other verticals, not just finance – Organizers want better competition management system • Experiments: – Talk to recruiters at various firms – Talk to student club presidents and competition organizers to see if they’d use it • Results: – No student clubs use online competition systems – most people use email – Club presidents would love to have a management tool – Participants might be concerned about using their data for recruiting – Video pitches might be useful but not necessary • Iterate: – Keep on truckin’ – Stay hungry, stay foolish!
  • 10. Day 5 -Mgmt / organization -Personal assistance for competitions -Online platform -Help promote students -Co-creation (candidates Universities / student -Industry trade groups -Competition mgmt create content on site) organizations -LinkedIn -Granular evaluation of -Management of -Automated self-service -Yahoo! Finance content investment ideas -Platform -Universities / student -Candidate filtering competition content organizations -Standout from crowd Students / Candidates -Personal assistance -Video service -Integrate recruitment -Investment firms and pitch competition -Pitch Content archive Investment Financial firms -Target relevant -Sales force -Intellectual: algo & data Executive Search Firms candidates -Web -Sales force & engineers Consulting Firms -Access to qualified -Participants Law Firms candidates -Web -Relationships -Deeper insight -Competitions -Mgmt of investment -Sales force -Judges pitch competitions -Site participants Fixed: -Website hosting & maintenance -Web Development -Salaries (developer) Subscription / license Freemium -Video service Variable: Subscription / license -Sales & marketing
  • 11. Students Ecosystem Competition Universities Platform Student Clubs Candidate Data Employers
  • 12. Channels Students (Freemium) Student Clubs ( up to $1000 Social / year) Commerce Dedicated Universities (up to $25K / E-Commerce year) Direct Sales Consulting Firms ($50K / Year or $10K / hire) Financial Firms ($50K / Year or $10K / hire)
  • 13. Competitive Landscape Competition Company Description Hiring? Finance Focus? White Label? Mgmt? Academic competition management and recruitment Influential Investor platform. ✔ ✔ ✔ ✔ Wizehive Competition software for branded web contests. ✔ ✗ ✗ ✔ Skild Software service to run awards, prizes and contest promotions. ✔ ✗ ✗ ✔ ChallengePost allows organizations to challenge the ChallengePost public to solve big problems through competitions. ✔ ✗ ✗ ✗ Monster Leading job posting site ✗ ✔ − ✔ LinkedIn Professional social network ✗ ✔ − ✗ eFinancialCareers Job posting site targeting finance industry. ✗ ✔ ✔ ✔ Skipso Solutions Versatile contest management tool. ✔ ✗ − ✗ Database of professionally-submitted investment ideas SumZero with a recruitment platform on top. ✗ ✔ ✔ ✗ OneWire Finance-focused recruitment platform. ✗ ✔ ✗ ✔ Bloomberg Finance news and job board. ✗ ✔ ✔ ✗ ValueInvestorsClub A investment idea community. ✗ ✔ ✔ ✔
  • 14. Archetype John Jane Industry MBA student Finance Title Investment Management Club President Hedge Fund Portfolio Manager Age 29 38 Sex Male Female Income $0 $1,400,000 Motivation -Wants a job at a hedge fund after -Wants a new investment analyst graduation -Is tired of interviewing students that look -Is extremely busy and wants software to good on paper but don’t have great run a pitch competition for his club investment ideas -is willing to sponsor a competition to find the best candidates
  • 15. Market Size Total Available Market $15 billion • # of entry level finance hires in U.S. per year * cost per hire $6 billion Served Available Market • MBAs as % of entry level finance * TAM $1 billion Target Market • Assumption: Top 100 Business Schools