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LEGO® SERIOUS PLAY



Exploring User Requirements
with Lego®


OLIVER SCHIROK




LEGO, the LEGO logo, the
Brick, Knob configuration and
the Minifigure are trademarks of
the LEGO Group.

All images are copyrighted.


1                                 SCHIROK BY DESIGN
2
                    Build.

SCHIROK BY DESIGN




                             Credits: http://www.dispatchwork.info/bocchignano/
3
                    Remember.

SCHIROK BY DESIGN




                                Credits:http://www.markusdollinger.de
4
                    Copy.

SCHIROK BY DESIGN




                      Credits: spielefilmetechnik.de via http://www.newspoint.cc/artikel/Digital/Halo_Master_Chief_und_iPhone_aus_LEGO_59320.html
5
                                Credits: http://www.flickr.com/photos/simonjamesjohnson/4225948859/




                    Succeed.



                               Credits: http://www.flickr.com/photos/ryanmcnaught/6681417451/
SCHIROK BY DESIGN
6
                    Imagine.




                               Credits: Jung van Matt via http://www.designtagebuch.de/lego-imagine/
SCHIROK BY DESIGN
7
                    Tell a story.
SCHIROK BY DESIGN




                                    Credits: http://www.flickr.com/photos/61874800@N07/5900145258/
8
                    Think big.
SCHIROK BY DESIGN




                                 Credits: http://www.lostateminor.com/2010/08/12/dave-degobbis-lego-crawler-town/
9
                    Model.
SCHIROK BY DESIGN




                             Credits: http://blog.lpainc.com/lpa-blog/bid/26847/Lego-Architect-Series-A-Kid-Architect-s-Dream-Come-True
10
                    Play!
SCHIROK BY DESIGN




                            Credits: http://www.flickr.com/photos/samuelchristian/2863334005/
Seriously Play!
11                     SCHIROK BY DESIGN
Why play?



      There's a huge difference between
     «asking» people what they want and
        «finding out» what they want.
                   MARK HURST




12                                        SCHIROK BY DESIGN
User Experience


       People
       Context
      Contents
      Processes
      Interface




13                     SCHIROK BY DESIGN
14   SCHIROK BY DESIGN
Workshop




     Let’s find (hidden) requirements!




15                                       SCHIROK BY DESIGN
What we need:



                    Build a model
                    that represents
                    your favorite
                    actor and his
                    expectations.




     Lego bricks    Challenges        Creative space



16                                                SCHIROK BY DESIGN
The Serious Play Process



P Understand the challenge.

P Build a metaphorical model.

P Share the meaning as a story.




 17                               SCHIROK BY DESIGN
Challenge No. 1
     «Build a model that represents your favorite actor and his expectations.»




18                                                                               SCHIROK BY DESIGN
Basic principles



P Think with your hands.

P The model is your answer to the
     challenge.
P Use Lego bricks as metaphors.

P Listen with your eyes.

P Focus on the models, not the people.




19                                       SCHIROK BY DESIGN
20   SCHIROK BY DESIGN
21   SCHIROK BY DESIGN
22   SCHIROK BY DESIGN
23   SCHIROK BY DESIGN
Challenge No. 2-4




24                       SCHIROK BY DESIGN
25   SCHIROK BY DESIGN
26   SCHIROK BY DESIGN
Results

     Why play?




27               SCHIROK BY DESIGN
One of the
deliverables:
User types with
pain points and
user stories

 28               SCHIROK BY DESIGN
Understanding the
context:
The organizational
structure with
relations and
processes



      29             SCHIROK BY DESIGN
Website




                  Why play?




Getting closer:
Use cases

        30                    SCHIROK BY DESIGN
Pros



P Tangible: doing, not talking

P Lego bricks: a common language

P Focus on the individual: Everybody is heard.

P Focus on the bricks, stay on topic

P Much more concrete than brainstorming: Externalize, Reflect

P Surprisingly effective




31                                                              SCHIROK BY DESIGN
Cons



P Time/Costs

P Completeness of user requirements

P Willingness to dare

P Documentation of stories/results




32                                    SCHIROK BY DESIGN
Links



P seriousplay.com – Official Website of Lego Serious Play

P webatelier.net – Paper: User Requirements with Lego

P seriousplaypro.com – Community for users/facilitators




33                                                          SCHIROK BY DESIGN
34
                      @schirok
                    schirok.com
SCHIROK BY DESIGN




                                  Credits: http://seriousplaypro.com/2012/01/14/the-unbearable-lightness-of-bricks-the-israeli-hazard/

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Exploring User Requirements with Lego®

  • 1. LEGO® SERIOUS PLAY Exploring User Requirements with Lego® OLIVER SCHIROK LEGO, the LEGO logo, the Brick, Knob configuration and the Minifigure are trademarks of the LEGO Group. All images are copyrighted. 1 SCHIROK BY DESIGN
  • 2. 2 Build. SCHIROK BY DESIGN Credits: http://www.dispatchwork.info/bocchignano/
  • 3. 3 Remember. SCHIROK BY DESIGN Credits:http://www.markusdollinger.de
  • 4. 4 Copy. SCHIROK BY DESIGN Credits: spielefilmetechnik.de via http://www.newspoint.cc/artikel/Digital/Halo_Master_Chief_und_iPhone_aus_LEGO_59320.html
  • 5. 5 Credits: http://www.flickr.com/photos/simonjamesjohnson/4225948859/ Succeed. Credits: http://www.flickr.com/photos/ryanmcnaught/6681417451/ SCHIROK BY DESIGN
  • 6. 6 Imagine. Credits: Jung van Matt via http://www.designtagebuch.de/lego-imagine/ SCHIROK BY DESIGN
  • 7. 7 Tell a story. SCHIROK BY DESIGN Credits: http://www.flickr.com/photos/61874800@N07/5900145258/
  • 8. 8 Think big. SCHIROK BY DESIGN Credits: http://www.lostateminor.com/2010/08/12/dave-degobbis-lego-crawler-town/
  • 9. 9 Model. SCHIROK BY DESIGN Credits: http://blog.lpainc.com/lpa-blog/bid/26847/Lego-Architect-Series-A-Kid-Architect-s-Dream-Come-True
  • 10. 10 Play! SCHIROK BY DESIGN Credits: http://www.flickr.com/photos/samuelchristian/2863334005/
  • 11. Seriously Play! 11 SCHIROK BY DESIGN
  • 12. Why play? There's a huge difference between «asking» people what they want and «finding out» what they want. MARK HURST 12 SCHIROK BY DESIGN
  • 13. User Experience People Context Contents Processes Interface 13 SCHIROK BY DESIGN
  • 14. 14 SCHIROK BY DESIGN
  • 15. Workshop Let’s find (hidden) requirements! 15 SCHIROK BY DESIGN
  • 16. What we need: Build a model that represents your favorite actor and his expectations. Lego bricks Challenges Creative space 16 SCHIROK BY DESIGN
  • 17. The Serious Play Process P Understand the challenge. P Build a metaphorical model. P Share the meaning as a story. 17 SCHIROK BY DESIGN
  • 18. Challenge No. 1 «Build a model that represents your favorite actor and his expectations.» 18 SCHIROK BY DESIGN
  • 19. Basic principles P Think with your hands. P The model is your answer to the challenge. P Use Lego bricks as metaphors. P Listen with your eyes. P Focus on the models, not the people. 19 SCHIROK BY DESIGN
  • 20. 20 SCHIROK BY DESIGN
  • 21. 21 SCHIROK BY DESIGN
  • 22. 22 SCHIROK BY DESIGN
  • 23. 23 SCHIROK BY DESIGN
  • 24. Challenge No. 2-4 24 SCHIROK BY DESIGN
  • 25. 25 SCHIROK BY DESIGN
  • 26. 26 SCHIROK BY DESIGN
  • 27. Results Why play? 27 SCHIROK BY DESIGN
  • 28. One of the deliverables: User types with pain points and user stories 28 SCHIROK BY DESIGN
  • 29. Understanding the context: The organizational structure with relations and processes 29 SCHIROK BY DESIGN
  • 30. Website Why play? Getting closer: Use cases 30 SCHIROK BY DESIGN
  • 31. Pros P Tangible: doing, not talking P Lego bricks: a common language P Focus on the individual: Everybody is heard. P Focus on the bricks, stay on topic P Much more concrete than brainstorming: Externalize, Reflect P Surprisingly effective 31 SCHIROK BY DESIGN
  • 32. Cons P Time/Costs P Completeness of user requirements P Willingness to dare P Documentation of stories/results 32 SCHIROK BY DESIGN
  • 33. Links P seriousplay.com – Official Website of Lego Serious Play P webatelier.net – Paper: User Requirements with Lego P seriousplaypro.com – Community for users/facilitators 33 SCHIROK BY DESIGN
  • 34. 34 @schirok schirok.com SCHIROK BY DESIGN Credits: http://seriousplaypro.com/2012/01/14/the-unbearable-lightness-of-bricks-the-israeli-hazard/