MDMK 2012 Campaign Management Session 8 User Experience Facebook Group C

1. Online User Experience Group C Jose Campinho, Stefanie Coroalles, Yuko Isomura, Lukas Karrer, Christina Reyes, Hector Saracho

3. 4 ways to evaluate user experience

4. Fulfillment

5. users are satisfied after interacting with Facebook which is why there are more than 800million users worldwide

6. Usefulness

7. users obtain value from Facebook because it allows them to interact and share with friends all over the world in innovative way that they couldn’t do without it

8. Enjoyment

9. People enjoy using Facebook and as a result the average user is on Facebook 55 minutes per day

10. Users enjoy sharing photos on Facebook so much so that there according to the blog photo-sharing site 1000memories Facebook hosts 140 billion photos and 70 billion will be added this year

11. Positive Emotions

12. Users get excited to see what their friends are doing and where they are

14. Reasons people use Facebook Data Source: Exact Target 2010 Summary Subscribers, Fans and Followers

16. News will appear on the stream with most interesting stories (interesting according to Facebook algorithm) feature at the top

17. Ticker for Real-Time Updates

18. Allows you to see updates of your friends tagged in a photo, like, new friendship, comments, or new status in real time on the upper right hand corner of

19. Also users will have the option to mark a post as a top story, thus increasing the likelihood that this type of post or friend will appear on the Top of News Feed or on the other hand even “Unsubscribe” to it

20. Once clicked, the Ticker expands over the News Feed

21. Custom Privacy Setting on status update

22. Lists

23. by separating friends into lists users can share content exclusively with people on that list

25. Custom Settings Now when a user updates their status they can choose who sees it

29. Facebook claims that it does not track users across the web but uses the cookies to personalize content and make improvements and is not used to target ads

30. Poke

31. Intended to be a gesture to grab the attention of other users has no real purpose which was exactly the intention of the creators “When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings.” said Zuckerberg during a live webinar

34. Research

35. Create online communities where users can discuss the possibility of having this service and the moderator can facilitate a discussion to see whether or not users would be interested in it

36. Internally as a company Facebook should calculate how much this venture would cost them and how much revenue could be generated from it

37. Design

38. The look and feel of the service within Facebook should be seamless and look like it is part of the platform even if it is provided by a third party to convey to users a sense of confidence since many already trust Facebook as a brand

39. Test

40. Once the program is developed, test its usability via focus groups both in person and online

41. Facebook should be sure to have a fulfillment plan once the service launches that would be able to keep up with the potentially high demand this new feature might generate