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PRODUCT
OWNER.
THE SECRET LIFE OF
Instagram: lynnhalianto Linkedin: Linawaty Halianto
Product Owner
PT. BCA, Tbk.
(2008 – now)
PRODUCT
OWNER.
THE SECRET LIFE OF
PERSONA
GAINS
PAINS
CUSTOMER
JOB(S)PAIN
RELIEVERS
GAIN
CREATOR
PRODUCTS
& SERVICES
VALUE PROPOSITION CANVAS
For (target customer) .
Who (statement of need or opportunity) .
The (product name) is a (product category) .
That (key benefit, reason to buy) .
Unlike (primary competitive alternative) .
Our Product (statement of primary differentiation)
VISION STATEMENT
MANAGING PRODUCT BACKLOG
Must – Should – Could - Would
ENGAGING WITH STAKEHOLDERS
STAKEHOLDERS
ENGAGING WITH SCRUM TEAM
SCRUM TEAM
ENGAGING WITH SCRUM TEAM
SCRUM TEAM
ENGAGING WITH SCRUM TEAM
SCRUM TEAM
VALUE PROPOSITION CANVAS
VALUE PROPOSITION CANVAS
VISION STATEMENT
RISK LAW
MANAGING PRODUCT BACKLOG
MANAGING PRODUCT BACKLOG
ENGAGING WITH STAKEHOLDERS
ENGAGING WITH SCRUM TEAM
ENGAGING WITH SCRUM TEAM
ENGAGING WITH SCRUM TEAM
The Secret Life of Product Owner - Linawaty Dwi Halianto
The Secret Life of Product Owner - Linawaty Dwi Halianto

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The Secret Life of Product Owner - Linawaty Dwi Halianto