New product ideas are commonly born of instinct, hunches and past experience; an adventure into the unknown. Early requirements are therefore often imperfect lists of nice-to-haves, can-we-do-this, grand vision items that may not always be practical or feasible in a lean startup. In this talk we’ll introduce sketching as an early collaborative step in the process of facilitating buy-in and evolving ideas into a map for a minimum viable product.

1. Sketchy at Best
Sketching for efficiency in a
lean environment

2. Sean Gilbert & John Strott
CD UX
Who are these sketchy guys?

3. Agile
Lean
Product
+ Development = Lean UX
• Avoid overproduction • Tasks in small increments • Less emphasis on deliverables
• Efficiency • Cross-functional team • Great focus on experience
• Iterate quickly • Face-to-face communication • Light and fast
First, a little about Lean UX...
What is it? Where’d it come from?

4. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Let’s sketch this out quickly...
The Lean UX cycle

5. Sketching in the Lean UX cycle
• Collaborative
• Facilitate buy-in
• Evolve ideas
• Map a product/solution
So...where does sketching fit?
An early collaborative step for ideating.

6. The Sketchy at Best Workflow:
• Topic: AIRLINE TRAVEL, we’re going to redesign the experience
• We’re going to move fast! We want to get through a full cycle.
• Don’t worry if you run out of time
So.....
• Think about the last time you traveled by plane
• Partner up. You’ll each play the role of user and designer
• YOU are going to redesign YOUR PARTNER’S airline travel
experience (hopefully for the better)

7. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Partner #1: Learn
Listen to your partner describe their experience

8. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Partner #2: Learn
Listen to your partner describe their experience

9. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Partner #1: Learn
Dig a little deeper to zero in on pain-points.

10. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Partner #2: Learn
Dig a little deeper to zero in on pain-points.

11. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Everyone: Analyze
Circle verbs, emotions. This will help isolate the issues.

12. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Everyone: Define The Problem
What problem are you going to solve for your user?

13. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Everyone: Concept
Produce multiple (at least 5) QUICK sketches. Make magic.

14. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Everyone: Confirm Direction
Review concepts and decide the direction for your solution.

15. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Everyone: Let’s Get To IT
Refine concepts into a single solution.

16. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Partner #1: Test
Present your solution to your user.

17. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Partner #2: Test
Present your solution to your user.

18. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Gather Feedback
What worked? What didn’t? Questions? New ideas?

19. Iterate Concept
Learn Lean UX Cycle Validate
Test Prototype
Iterate!
...start the cycle over again. That’s lean!