1. Using social media
effectively: developing
our personal and
professional identities
Dr Jane Secker
Copyright and Digital Literacy Advisor, LSE
2. Learning outcomes
Understand some of the positive and negative aspects
associated with using social media (particularly as a
woman)
Reflect on your current and future use of social media
Reflect on your attitudes towards sharing personal and
professional information about themselves online
Evaluate a range of social media tools that might be
useful to build an online identity they are comfortable
with.
5. Which social media tools do
you…..
Use ✔
Not use ✖
Want to use ✔
Don’t want to use ✖
Don’t know what they are!
6. Why use social media?
Social media apps by Jamie Howie licensed under CC-BY
7. Social media can help with…..
Finding
information /
keep up to
date
Planning and
managing
projects
Making and
sharing notes
Storing files /
work
collaboratively
Twitter
Facebook
Trello or
Wunderlist
Slack
Google Drive
Dropbox
Mendeley
Evernote
Google Docs
8. Social media can help with…..
Storing
managing
sharing &
resources
Promoting
and sharing
your work /
interests
Professional
networking
Creativity
and using
digital media
Goodreads
Pinterest
LinkedIn
Research Gate
WordPress
Twitter
Flickr
You Tube
Gliffy
SlideShare
9. What is holding you back?
Road closed by The Local People https://flic.kr/p/8Gm3KP
10. The dark side of social media
Come to the Dark Side by Chris and Holley Melton licensed under
CC-BY: https://flic.kr/p/nxstvi
11. The dark side of social media
‘Free’ services are usually selling you / your data
Loss of privacy / digital footprint
Harassment / cyberbullying / trolling
Obsessive / compulsive behaviour / increased
loneliness
Filter bubbles – reinforces your own viewpoint
Lack of digital skills or knowledge of tools
12. Sharing
How do you feel about sharing personal information at work?
What do you share?
Opinions on politics / religion / sexuality
Personal details – your partner / family / pets
Thoughts / feelings / likes / dislikes
Your health
Other matters?
Trust / Respect / Empathy are all key here but a personal matter
Your approach to social media should reflect your values
15. The Social Media toolkit:
Jane’s top ten
1. Wunderlist
2. Twitter
3. Evernote
4. WordPress
5. Dropbox
6. Google Drive
7. Mendeley
8. SlideShare
9. Flickr
10. LinkedIn
16. Time to play
Pick a social media tool you’ve not used before / or
don’t use to its full potential
Research it and play in your pair
Consider if these are something you might use in the
future?
Can you see benefits / concerns?
Share with the group one or two points on post-its
17. Some strategies for using
social media effectively
Regularly review your privacy and security settings
Be sensible about what you share – never share some
information (DOB, full address, bank or financial information,
mother’s maiden name)
Google yourself (regularly) or use a Google Alert on your
name
Consider multiple accounts if you have different identities or
use a nickname
Review terms of use of new apps you install
Act quickly if something unpleasant happens – report it
18. Social media nirvana or digital
nightmares?
Build a positive digital identity
Don’t be passive – close down accounts you don’t use and
keep accounts you use up to date
Be thoughtful, mindful, critical in the social media you use
but not paranoid!
Be aware of when your data is being used – Google
accounts track you, your phone tracks you if location
settings are switched on
The right to be forgotten is a last resort to remove content
online about you
19. Thanks very much
Any questions?
Find me online
@jsecker
https://janesecker.wordpress.com
20. Further reading
LSE Guide to Twitter http://blogs.lse.ac.uk/politicsandpolicy/twitter-guide/
LSE Blogs: http://blogs.lse.ac.uk/
Copying with cyberbullying. NHS Choices:
http://www.nhs.uk/Livewell/Bullying/Pages/Cyberbullying.aspx
Using social media safely from University of York:
https://www.york.ac.uk/students/support/health/problems/social-media/
10 tips for engaging pupils and parents in e-safety and digital citizenship. The Guardian.
November 2013: http://www.theguardian.com/teacher-network/teacher-blog/2013/nov/18/10-
tips-digital-citizenship-esafety-pupils-parents
UCISA (2015) Social Media Toolkit. Available at:
http://www.ucisa.ac.uk/groups/exec/socialmedia.aspx
BBC Webwise: Safety tips: http://www.bbc.co.uk/webwise/0/21259413
Notes de l'éditeur
Timings
Activity 1: which social media tools they use – 5-10 mins
Activity 2: shout out – why use social media / what is holding you back – 5 mins
Activity 3: personal and professional you – your attitude to sharing – 5 mins
Activity 4: time to play with some new social media tools – should I give them examples? – 15 mins
Also make a handout of what the tools are all good for.
Give them a clear definition
5 minute exercise on large pieces of flip chart paper to write up what you use, don’t use, want to use don’t want to use
Don’t know what they are!
Consider some of the tools you use – why are they valuable?