The document discusses understanding why people like certain things. It states that words are key and understanding the world first is important. It also says that asking one "why" question can deliver valuable insights and lead to understanding motivations like wanting to watch a movie marathon around a particular topic.

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2. Wednesday, November 2, 11

3. Understanding WHY people like things
1. Words are the key
2. Understand the world first
®
3. One “why” delivers and delivers
pi ng
M ap
ction
R ea
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4. How do you feel about words?
“I can’t model them.”
“I can’t predict them.”
“To tell the truth, I don’t even
like to write them.”
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5. Words are the key
“twisted mind blowing almost perfect
science fiction” (Inception)
“a bold and breathtaking saga”
(The Godfather)
“raunchier than ever... Surprisingly
consistent comedy” (The Hangover)
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6. Understand the world first
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7. Understand the world first
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8. 1 why = 1 channel = movie marathon
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9. 1 why = 1 channel = movie marathon
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10. 1 why = 1 channel = movie marathon
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11. “We’ve got to find a
way to make this”
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12. “We’ve got to find a
way to make this”
“fit into the
hole for this”
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13. “We’ve got to find a
way to make this”
“fit into the
hole for this”
“using nothing but that”
Zend, Javascript, Mootools
(Walter von Huene, Apollo 13)
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14. search.nanocrowd.com
Demo
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15. Sencha Touch
code demo
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16. Q&A
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17. Wednesday, November 2, 11