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CORPORATE	CULTURE
a values-based approach
Powerful metrics that enable leaders to measure and manage cultures
In	partnership	with
We believe in realising

HUMAN POTENTIAL
in an empowering	
WORKPLACE CLIMATE
WHO ARE YOU? 

WHY ARE YOU HERE? 

WHAT IS YOUR PURPOSE?
“...in	our	research,	we	found	the	visionary	company	was	
guided	more	by	a	core	ideology	-	core	values	and	a	sense	of	
purpose	in	building	their	company	-		beyond	just	making	
products	and	money”		
- Jim Collins, author of “Good to Great”
“The	real	role	of	the	leader	is	to	manage	the	values	of	the	
corporaHon.”		
- Tom Peters author of “In Search of Excellence”
WE believe
• that people perform be-er when they can bring their
whole selves to work
• that organisa7ons work be-er when they build values-
driven cultures that benefit their people, their customers
and society.
• that to manage your culture you must first measure it.
We	believe	that	shared	values	connect	human	beings	beyond	race,	gender	or	poli8cs.	
We	believe	that	human	communi8es	grow	and	evolve	when	you	reduce	fear,	build	trust		
and	increase	shared	understanding.		
We	believe	that	values	are	a	powerful	language	for	realising	human	poten8al	in	an	
empowering	workplace	climate.		
We	bring	passion	and	commitment	to	furthering	and	deepening	collec8ve	
understanding.
OUR VISION
We	offer	our	partnership	to	our	clients	who	seek	to	
contribute	to	a	sustainable	economy	in	the	best	
interest	of	all	players,	by	co-creaHng	a	responsible	
and	performing	culture.		
OUR MISSION
Accompany	is	an	expert	external	resource	for	
consciously	responsible	organisaHons	seeking	to	
enhance	their	human	and	cultural	capital	and	to	
contribute	to	an	ethical	and	sustainable	economy.
OUR VALUES
Excellence
Reliability
Adaptability
Making a difference
Ethics
OUR PHILOSOPHY
We	believe	organisaHons	find	their	best	and	
sustainable	interest	when	they	become	able	to	
simultaneously	cater	to	the	needs	of	
-themselves	-	survive,	prosper	and	grow,	become	
centres	of	excellence	in	all	respects	
-their	employees	-	earn	a	comfortable	life,	have	
empowering	human	interacHons,	find	an	
empowering	work	environment	that	enables	them	
to	realise	their	full	potenHal	
-human	society	-	be	provided	with	useful	products	
and	services	from	organisaHons,	have	an	
economic	environment	offering	meaningful	places	
for	people	to	work	and	develop.
• Team	and	organisa8onal	
development		
• Cultural	awareness	in	Mergers/
Acquisi8ons		
• Increased	employee	energy,	
empowerment	and	engagement		
• Values	driven	leadership	
• Ethics,	compliance	and	risk	
management		
POTENTIAL benefits
... ARE	WHAT	WE	REFER	TO	FOR	MAKING	DECISIONS.	
OUR	VALUES	MOTIVATE	OUR	ACTIONS	AND	BEHAVIOURS.	
VALUES	CAN	BE	POSITIVE	(RESPECT,	TRUST,	OPENNESS)		
OR	LIMITING	(BLAME,	BUREAUCRACY,	CONTROL).	
LIMITING	VALUES	NOT	ONLY	CREATE	DYSFUNCTION	IN	OUR	LIVES,	
THEY	ALSO	CREATE	CULTURAL	ENTROPY.	
Outputs and outcomes are tangible and easy to
measure and manage. Beneath the surface lie our
values, beliefs, a@tudes and prejudices. These are
the factors that make up our culture, and the
difference between success and failure.		
These	are	the	things	we	enable	you	to	measure.	
VALUES
GET connected
Let’s talk!
WHY IS CULTURE IMPORTANT?
A	2003	Harvard	Business	School	study	reported	that	
culture	has	a	significant	impact	on	an	organisaHon's	long-
term	economic	performance.	Adkins	and	Caldwell	(2004)	
found	that	job	saHsfacHon	was	posiHvely	associated	with	
the	degree	to	which	employees	fit	into	both	the	overall	
culture	and	subculture	in	which	they	worked.	
OrganisaHonal	culture	also	has	an	impact	on	recruitment	
and	retenHon.	
WHEN IS THE RIGHT TIME?
A	mismatch	of	the	organisaHon’s	perceived	culture	and	
what	employees	feel	the	culture	should	be	is	related	to	a	
number	of	negaHve	consequences	including	lower	job	
saHsfacHon,	disengagement,	general	stress,	and	costly	
turnover.	
DeterioraHng	company	performance	and	an	unhealthy	
work	environment	are	signs	of	an	overdue	cultural	
assessment.	
VALUES BASED LEADERSHIP
“	Clarifying	the	value	system	and	breathing	life	into	it	are	
the	greatest	contribuHons	a	leader	can	make.”	
Peters	and	Waterman,	“In	Search	of	Excellence:		
Lessons	from	America’s	best	run	companies”,	1983
“The	excellent	companies	developed	cultures	that	
incorporated	the	values	and	pracHces	of	their	great	
leaders,	and	those	shared	values	can	be	seen	to	survive	
for	decades.”	
Tom	Peters	“In	Search	of	Excellence:	Lessons	from	
America’s	best	run	companies	1983
WHAT WE CAN DO FOR YOU
We	are	fully	equipped	to	set	up	and	run	a	
Values	Assessment	with	your	organisaHon	
(up	to	30.000	people)	or	your	team	(up	to	
20	members)	and	to	accompany	your	senior	
team	and	your	department	leaders	in	
extracHng	the	highest	sustainable	value	
from	the	results	towards	a	cohesive,	
empowering	and	high-performing	culture.
ACCOMPANY AND BARRETT VALUES CENTRE
Accompany	is	CTT	cerHfied	(level	2)	and	an	affiliate	of	the	Barre	
Values	Centre	network.
accompany is	CTT	cerHfied	and	an	affiliate		of	
the	Barre	Values	Centre	network	consisHng	of	
4000		trained	users	in	over	80	countries.	Here	
are	a	few	examples	of	values	assessments	
conducted	by	the	network.
Iceland
Na7onal Values Assessment
indicated cri7cal issues one
month prior to 2008 crash
A Selec7on of
Client Engagements
around the globe
South Africa
Nedbank has measured and
managed organisa7onal
culture annually since 2005.
Sweden
Volvo IT trained 500
Cultural Ambassadors
as part of their global
culture plan.
China
China Mobile:
our largest
Values Assessment
to-date with
86,000 par7cipants
Bhutan
Bhutan has the least
amount of entropy
(perceived dysfunc7on) in
a Na8onal Values
Assessment
Australia/ New
Zealand
Joint study with
Hewi- links culture to
financial performance.
United Arab Emirates
Emirates Ins7tute for Advanced
Science & Technology measures
their organisa7onal values.
Brazil
Unilever Brazil revenues rise
with culture management.
United Kingdom
Richard Barre- presents
at Oxford Business School.
United States
TMSi integrates values
from the boardroom
to the factory flow.
Canada
Royal Roads University
offers a graduate cer7ficate
in values-based leadership.
WHY values?
People typically measure
and manage goals,
strategies, outputs,
and outcomes.
We help you
measure and
manage your
values and
your culture.
A	short	exercise	for	you
Values,	Beliefs	&	Behaviours
Please choose 3 values that are important
in your life.
(one for each box below)
What are your beliefs
behind this value?
What behaviour(s) do you exhibit relative to this
value?
Accountability
Achievement
Ambition
Balance (home/work)
Clarity
Commitment
Community involvement
Compassion
Competence
Conflict resolution
Continuous learning
Cooperation
Courage
Creativity
Dependability
Enthusiasm
Environmental awareness
Efficiency
Ethics
Excellence
Fairness
Family
Financial gain
Forgiveness
Friendships
Future generations
Generosity
Health
Honesty
Humility
Humour/fun
Independence
Integrity
Initiative
Intuition
Job security
Listening
Logic
Making a difference
Mission focus
Open communication
Openness
Perseverance
Personal fulfilment
Personal growth
Power
Quality
Respect
Responsibility
Risk-taking
Safety
Self-confidence
Self-discipline
Success
Trust
Vision
Wisdom
Possible values - please feel free to choose values not on this list
OUR	assessments
HOW DO YOU DO THE ASSESSMENTS?
Your employees answer three simple questions by
selecting values from a list. Results are mapped to the
Seven Levels of Consciousness model and deliver a
comprehensive cultural diagnostic. Detailed reports are
provided for each demographic group.
HOW LONG DOES IT TAKE?
The assessment process takes about six weeks, from
customisation of the values list, survey set-up, two weeks
time-window for collecting answers, report writing and
feedback / shared analysis workshop.
CAN WE AFFORD THIS?
A streamlined process making effective use of online
technology and a pricing structure that makes your cost
independent from the number of individual participants
gives us confidence that you will be pleasantly surprised
by our quote.
WE WORK WITH BOTH INDIVIDUALS AND GROUPS
1. INDIVIDUAL
INDIVIDUAL VALUES ASSESSMENT - IVA
How aligned are you with the culture and values of
your organisation and with the work you do? Do
you think the organisation is on the right track?
These questions and more are answered with an
Individual Values Assessment (IVA).
LEADERSHIP VALUES ASSESSMENT - LVA
Do you know what others appreciate about you?
Do you know what advice your boss, peers and
subordinates can offer you to improve your
leadership style? Do you know how you are
contributing to the cultural entropy of the
organisation?
The LVA compares your own perception of your
operating style with the perception of your
superiors, peers and subordinates.  Emphasis is
placed on your strengths, areas for improvement,
and opportunities for growth.
OTHER QUESTIONS?
valuesassessments@accompany.lu or
+352 26202283
2. GROUP
CULTURAL VALUES ASSESSMENT - CVA
The CVA provides you with detailed understanding of the
personal motivations of employees, their perception of
your organisational culture, and the direction the
organisation should be heading.  
The CVA provides a road map for achieving high
performance, full-spectrum resilience and sustainability.
SMALL GROUP VALUES
ASSESSMENT - SGA
The Small Group Assessment is a cost effective way to
map the values of a team or group culture of twenty
people or less.
ESPOUSED VALUES ANALYSIS (EVA)
The Espoused Values Analysis can be used as an add-on
to the Cultural Values Assessment (CVA) or Small Group
Assessment (SGA) to measure to what extent the chosen
core values of the organisation are present in the current
culture, and to what extent employees are aligned with
them.
WHAT ARE YOUR QUESTIONS?
Cultural	Values	Assessment WriUen	Analysis ValuesPlot		
Common	Good	-	Transforma8on	Self	InterestPosi8ve	Values	AssessmentValues	Distribu8on
Organisa7onal Values Assessment
The Organisa7onal Values Assessment provides detailed cultural diagnos7cs to plan and
manage your change ini7a7ves, cultural transforma7on programmes, merger compa7bility,
diversity interven7ons, talent management and leadership development ini7a7ves, and
customer feedback.
Leadership Values Assessment
The Leadership Values Assessment is used to increase leadership
effec7veness through 360 awareness and to improve hiring and
evalua7on.
Leadership	Values	Assessment		 	 Leadership	Values	Distribu8on
Accompany	
7	coin	du	Lohr	
L	-	4987	Sanem	
office:	+352	26202283	
valuesassessments@accompany.lu
accompagnateur	d’entreprises	responsables
Your	corporate	culture	and	
values	expert	
Serge	Thill	
cell:	+352	621	501383	
serge.thill@accompany.lu

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Corporate Culture - measuring and managing it

  • 1. CORPORATE CULTURE a values-based approach Powerful metrics that enable leaders to measure and manage cultures In partnership with
  • 2. We believe in realising HUMAN POTENTIAL in an empowering WORKPLACE CLIMATE
  • 3. WHO ARE YOU? WHY ARE YOU HERE? WHAT IS YOUR PURPOSE? “...in our research, we found the visionary company was guided more by a core ideology - core values and a sense of purpose in building their company - beyond just making products and money” - Jim Collins, author of “Good to Great” “The real role of the leader is to manage the values of the corporaHon.” - Tom Peters author of “In Search of Excellence”
  • 4. WE believe • that people perform be-er when they can bring their whole selves to work • that organisa7ons work be-er when they build values- driven cultures that benefit their people, their customers and society. • that to manage your culture you must first measure it. We believe that shared values connect human beings beyond race, gender or poli8cs. We believe that human communi8es grow and evolve when you reduce fear, build trust and increase shared understanding. We believe that values are a powerful language for realising human poten8al in an empowering workplace climate. We bring passion and commitment to furthering and deepening collec8ve understanding.
  • 5. OUR VISION We offer our partnership to our clients who seek to contribute to a sustainable economy in the best interest of all players, by co-creaHng a responsible and performing culture. OUR MISSION Accompany is an expert external resource for consciously responsible organisaHons seeking to enhance their human and cultural capital and to contribute to an ethical and sustainable economy. OUR VALUES Excellence Reliability Adaptability Making a difference Ethics OUR PHILOSOPHY We believe organisaHons find their best and sustainable interest when they become able to simultaneously cater to the needs of -themselves - survive, prosper and grow, become centres of excellence in all respects -their employees - earn a comfortable life, have empowering human interacHons, find an empowering work environment that enables them to realise their full potenHal -human society - be provided with useful products and services from organisaHons, have an economic environment offering meaningful places for people to work and develop.
  • 6. • Team and organisa8onal development • Cultural awareness in Mergers/ Acquisi8ons • Increased employee energy, empowerment and engagement • Values driven leadership • Ethics, compliance and risk management POTENTIAL benefits
  • 7. ... ARE WHAT WE REFER TO FOR MAKING DECISIONS. OUR VALUES MOTIVATE OUR ACTIONS AND BEHAVIOURS. VALUES CAN BE POSITIVE (RESPECT, TRUST, OPENNESS) OR LIMITING (BLAME, BUREAUCRACY, CONTROL). LIMITING VALUES NOT ONLY CREATE DYSFUNCTION IN OUR LIVES, THEY ALSO CREATE CULTURAL ENTROPY. Outputs and outcomes are tangible and easy to measure and manage. Beneath the surface lie our values, beliefs, a@tudes and prejudices. These are the factors that make up our culture, and the difference between success and failure. These are the things we enable you to measure. VALUES
  • 8. GET connected Let’s talk! WHY IS CULTURE IMPORTANT? A 2003 Harvard Business School study reported that culture has a significant impact on an organisaHon's long- term economic performance. Adkins and Caldwell (2004) found that job saHsfacHon was posiHvely associated with the degree to which employees fit into both the overall culture and subculture in which they worked. OrganisaHonal culture also has an impact on recruitment and retenHon. WHEN IS THE RIGHT TIME? A mismatch of the organisaHon’s perceived culture and what employees feel the culture should be is related to a number of negaHve consequences including lower job saHsfacHon, disengagement, general stress, and costly turnover. DeterioraHng company performance and an unhealthy work environment are signs of an overdue cultural assessment. VALUES BASED LEADERSHIP “ Clarifying the value system and breathing life into it are the greatest contribuHons a leader can make.” Peters and Waterman, “In Search of Excellence: Lessons from America’s best run companies”, 1983 “The excellent companies developed cultures that incorporated the values and pracHces of their great leaders, and those shared values can be seen to survive for decades.” Tom Peters “In Search of Excellence: Lessons from America’s best run companies 1983
  • 9. WHAT WE CAN DO FOR YOU We are fully equipped to set up and run a Values Assessment with your organisaHon (up to 30.000 people) or your team (up to 20 members) and to accompany your senior team and your department leaders in extracHng the highest sustainable value from the results towards a cohesive, empowering and high-performing culture. ACCOMPANY AND BARRETT VALUES CENTRE Accompany is CTT cerHfied (level 2) and an affiliate of the Barre Values Centre network.
  • 10. accompany is CTT cerHfied and an affiliate of the Barre Values Centre network consisHng of 4000 trained users in over 80 countries. Here are a few examples of values assessments conducted by the network. Iceland Na7onal Values Assessment indicated cri7cal issues one month prior to 2008 crash A Selec7on of Client Engagements around the globe South Africa Nedbank has measured and managed organisa7onal culture annually since 2005. Sweden Volvo IT trained 500 Cultural Ambassadors as part of their global culture plan. China China Mobile: our largest Values Assessment to-date with 86,000 par7cipants Bhutan Bhutan has the least amount of entropy (perceived dysfunc7on) in a Na8onal Values Assessment Australia/ New Zealand Joint study with Hewi- links culture to financial performance. United Arab Emirates Emirates Ins7tute for Advanced Science & Technology measures their organisa7onal values. Brazil Unilever Brazil revenues rise with culture management. United Kingdom Richard Barre- presents at Oxford Business School. United States TMSi integrates values from the boardroom to the factory flow. Canada Royal Roads University offers a graduate cer7ficate in values-based leadership.
  • 11. WHY values? People typically measure and manage goals, strategies, outputs, and outcomes. We help you measure and manage your values and your culture.
  • 12. A short exercise for you Values, Beliefs & Behaviours Please choose 3 values that are important in your life. (one for each box below) What are your beliefs behind this value? What behaviour(s) do you exhibit relative to this value? Accountability Achievement Ambition Balance (home/work) Clarity Commitment Community involvement Compassion Competence Conflict resolution Continuous learning Cooperation Courage Creativity Dependability Enthusiasm Environmental awareness Efficiency Ethics Excellence Fairness Family Financial gain Forgiveness Friendships Future generations Generosity Health Honesty Humility Humour/fun Independence Integrity Initiative Intuition Job security Listening Logic Making a difference Mission focus Open communication Openness Perseverance Personal fulfilment Personal growth Power Quality Respect Responsibility Risk-taking Safety Self-confidence Self-discipline Success Trust Vision Wisdom Possible values - please feel free to choose values not on this list
  • 13. OUR assessments HOW DO YOU DO THE ASSESSMENTS? Your employees answer three simple questions by selecting values from a list. Results are mapped to the Seven Levels of Consciousness model and deliver a comprehensive cultural diagnostic. Detailed reports are provided for each demographic group. HOW LONG DOES IT TAKE? The assessment process takes about six weeks, from customisation of the values list, survey set-up, two weeks time-window for collecting answers, report writing and feedback / shared analysis workshop. CAN WE AFFORD THIS? A streamlined process making effective use of online technology and a pricing structure that makes your cost independent from the number of individual participants gives us confidence that you will be pleasantly surprised by our quote. WE WORK WITH BOTH INDIVIDUALS AND GROUPS 1. INDIVIDUAL INDIVIDUAL VALUES ASSESSMENT - IVA How aligned are you with the culture and values of your organisation and with the work you do? Do you think the organisation is on the right track? These questions and more are answered with an Individual Values Assessment (IVA). LEADERSHIP VALUES ASSESSMENT - LVA Do you know what others appreciate about you? Do you know what advice your boss, peers and subordinates can offer you to improve your leadership style? Do you know how you are contributing to the cultural entropy of the organisation? The LVA compares your own perception of your operating style with the perception of your superiors, peers and subordinates.  Emphasis is placed on your strengths, areas for improvement, and opportunities for growth. OTHER QUESTIONS? valuesassessments@accompany.lu or +352 26202283 2. GROUP CULTURAL VALUES ASSESSMENT - CVA The CVA provides you with detailed understanding of the personal motivations of employees, their perception of your organisational culture, and the direction the organisation should be heading.   The CVA provides a road map for achieving high performance, full-spectrum resilience and sustainability. SMALL GROUP VALUES ASSESSMENT - SGA The Small Group Assessment is a cost effective way to map the values of a team or group culture of twenty people or less. ESPOUSED VALUES ANALYSIS (EVA) The Espoused Values Analysis can be used as an add-on to the Cultural Values Assessment (CVA) or Small Group Assessment (SGA) to measure to what extent the chosen core values of the organisation are present in the current culture, and to what extent employees are aligned with them. WHAT ARE YOUR QUESTIONS?
  • 14. Cultural Values Assessment WriUen Analysis ValuesPlot Common Good - Transforma8on Self InterestPosi8ve Values AssessmentValues Distribu8on Organisa7onal Values Assessment The Organisa7onal Values Assessment provides detailed cultural diagnos7cs to plan and manage your change ini7a7ves, cultural transforma7on programmes, merger compa7bility, diversity interven7ons, talent management and leadership development ini7a7ves, and customer feedback.
  • 15. Leadership Values Assessment The Leadership Values Assessment is used to increase leadership effec7veness through 360 awareness and to improve hiring and evalua7on. Leadership Values Assessment Leadership Values Distribu8on