This document introduces Stéphane GUÉRO and summarizes his background and experience. He has a diverse career as a former athlete and music industry professional. For the past 6 years, he has worked as an international research manager for a top market research firm, conducting over 200 studies across the Caribbean. Colleagues and clients praise his strong analytical skills, project management abilities, client focus, and team leadership. He is passionate about research, marketing, and using his skills to help organizations grow.
3. Who am I?
• A former high-level athlete who also made a great career in the music
industry, contributing to the success of renowned artists I managed.
• A talented and versatile Marketing professional with a keen passion for
helping individuals and companies grow and achieve their dreams.
• As a high-performing consultant, I am always trying to not only satisfy my
clients, but delight them. This is in my view the greatest way to be
memorable, stand-out from the crowd and fulfil the customer- centric
mission I am devoted to.
• Frequently defined as creative and out-of-the-box thinker, my ability to
design and lead marketing research, manage multicultural teams, generate
clear and actionable insights, gained me the support and respect of peers,
business partners and clients.
• I am passionate about people, brands, marketing, advertising, trends and
lifestyles; I enjoy developing my career in a role that uses my existing set of
skills, and pushes me to learn and to meet new challenges.
4. Strategic & big picture thinking
Team spirit and self-starting
Enthusiasm and positive attitude
Passion for people & innovation
Humility and self-confidence
Attitude for excellence and flexibility
Natural inquisitiveness & intuition
Ergonomic & multicultural sensitivity
Goal & client orientation
Up-and-coming leader & marketer
Empowered mindset and self-awareness
Responsibility and work ethic
Out-of-the-box & creative mindset
How could I define myself?
8. Whom? #3 in Market Research – Worldwide
•Offices in 85 countries
•16,000 employees
•Eurolist B - Euronext Paris
•2013 revenues: 1,712 million Euros
9. Where? Dominican Republic, Haiti, Jamaica, Trinidad, Bahamas, etc.
I conducted
over 200 studies
through the Caribbean (in 6 different languages)
10. How? Full spectrum…
• Developing & delivering proposals for specific client research needs
• Managing global projects & complex studies, meeting time, quality & cost expectations
• Designing schedules, questionnaires, screeners, guides, fieldwork reports, data tabulation plans,
graphic reports & presentations
• Coaching junior researchers
• Training & supervising field teams
• Liaising with data collection, coding, data processing & reporting teams
• Managing overall project profitability
• Identifying & solving project issues
• Performing data verification & analysis
• Executing reports & presentations
• Providing strategic insights & actionable recommendations
• Delivering results that produce high levels of client satisfaction & loyalty
• Maintaining & strengthening client relationships through exceptional service & consultation
• Building new business opportunities
12. Which industries?
A U T O M O T I V E
E
P A C K A G E D F O O D L C
L J R E M I T T A N C E O E
S O C I A L F U R N I T U R E C U N
O I C O S M E T I C S R E
H E A L T H C A R E C M R R
O E M A N U F A C T U R I N G
C L E A N I N G A G E N T S U O E Y
I N B R
C O N S U M E R E L E C T R O N I C S A
C C
D H O M E A P P L I A N C E
P E R S O N A L C A R E T O
I I
F I N A N C I A L S E R V I C E S O
K N
F A S T F O O D S O F T D R I N K S
13. What do my colleagues say about me?
“Strong interpersonal and analytical skills. Strong
commitment to achieving company standards regarding work
ethic, teamwork and client service.”
Heidi Vidal, ASI Director – Ipsos Puerto Rico
“Extremely organized, to ensure that the job gets done. Hard-
working self-starter who invariably understands exactly what
a project is all about.”
Deyanira Whitaker, Qualitative Director – Ipsos Panama
“Great experience in FMCG market research. Speaking fluent
French, English and Spanish, he has managed lots of
international projects for the regional leading companies.”
Eric Vallier, Senior Research Executive – Ipsos Belgium
“Very good team spirit, excellent writing skills and a very
good client’s and consumer’s understanding. Curiosity
and engagement of the client’s issues.”
Luis Santamaria, Group Manager – Ipsos France
“Stephane’s attention to detail guarantees smooth logistics, even in complex situations that require
multiple qualitative events in parallel. He has always shown strong commitment to timely responses
and his client service attitude positively resolved any unexpected issues.”
Adriana Mora, P&G Qualitative Account Manager -– Ipsos Brazil
“Best research manager at Ipsos Dominicana. Hard worker who does not
disappoint anyone. Extensive knowledge in all the aspects of the management of
a research project such as financial & budgeting, commercial proposals, client
relationship and technical research aspects.”
Elena Fernandez, International Project Manager – Ipsos Dominicana
14. What do providers say about me?
“Consistently driven to deliver excellent performance as a senior level manager and in
the specific areas of Brand Management, Strategy, Analysis and Market Research. He
is always open and honest delivering what needs to be said from an objective
perspective while being respectful of the diversity in others in order to maximize
strengths and ensure business growth. High degree of integrity, responsibility, and
professionalism. I give Mr. Guero my wholehearted endorsement as an experienced
and innovative market researcher.”
Sophia Miles-Irving, Managing Director at LEMRH – Jamaica
“Mr. Guero is the consummate market
research professional. His attention to detail and fine precision in
all aspects of the field of research makes him the ideal team
player and partner in a field which requires great expertise and
professionalism.”
Kathy Ingraham, CEO at Capital City Marketing – Bahamas
“Stephane has always given us total satisfaction. He has
extensive experience, great maturity, outstanding rigor and
ability to work in a team, and he successfully meets any
challenge.”
Jose Brax, CEO at SEMA – Haiti
“His assistance has been extremely important to achieve the objectives of each study. His
strategic marketing capabilities and knowledge of the markets were instrumental to bring a
different perspective to the results. Important contributor to the growth in the research studies
with his clients. I highly recommend Stephane for taking charge of any research studies. He is a
team player and would make a great asset to any organization.”
Doris Concha, Qualitative Marketing Research Consultant – USA