2. SOCIAL MEDIA
CONTNET CREATION
About the Program: Students, Working Professionals and
Entrepreneurs who are keen on developing better Social Media
Networking trends can join this course. Nowadays the Internet
and new technologies are playing a powerful role in informing,
educating, and connecting people around the world. Through
social media platforms (such as blogs, wikis, social network sites,
video sharing sites, etc ) companies can spread news and messages
quickly and inexpensively compared to traditional media. More
than using social media for disseminating information, the power
of social media relies in its principles of collaboration, sharing,
participation, and empowerment, among others. Social media
has changed how enterprises communicate with stakeholders;
therefore it is important that companies learn how to take
advantage of this new media, especially for communication
purposes. Social media network sites seem to provide tremendous
opportunities for organizations to engage stakeholders in a dialogic
communication.
THE COURSE CONTENT
1. Basics of Social Media Networking
Corporate companies around the globe are embracing and
adapting Social Media for many different intentions. To start with
customer service, marketing, internal communications, public
relations or corporate social responsibility, etc. It is now a reality
that social media is changing the way stakeholders and companies
communicate daily, providing opportunities for collaboration,
participation, interactivity, and engagement. Therefore, social
media is conceived today in the corporate world as a strategic
communication partner, driving new and unique possibilities for
organizations to engage stakeholders in conversations. We are
witnesses of a new digital era where consumers are becoming
active users rather than passive individuals, changing dramatically
how society operates. But these useful technological tools are
employed widely and precisely by corporations in order to facilitate
and improve communications. This course will aim to discover
3. the usage of different social media platforms. A content analysis
performed to the Facebook and Twitter official profiles.
2. Build and manage an effective Facebook Fan Page
How to start building an effective Facebook Fan Page? Detailed
plan of action and implementation. Cover designs to suite
your brand image. Engaging visitors to stay for more time and
comeback often.
3. Create a Twitter handle
It is very important to write well and to the point when you use
twitter. And it allows you only 140 characters to communicate.
An image can help you to explain more. So use more images to
establish your brand image.
4. Develop a YouTube Channel
Videos are always interesting. They can help create a sense of life
everywhere. With stunning visuals and audio. A great YouTube
Channel can enhance your brand image to the maximum levels.
5. Podcasting & Internet Radio
Internet radio stations are attracting the youngsters of the day.
They are always wired while they travel. There is demand
for good quality content for Podcasting and Internet Radio
in India and world over.
6. E-Branding Techniques
E-Branding is the in-thing in communication industry. It starts
with banner advertisements, Online polls to e-debates and
sponsored online contests.
7. How to design a Website, Publish an E-zine
Learn basics of HTML which will help you develop stunning
websites. Will also teach you to make PDF files for better e-zines.
8. Digital Media Marketing
Different ways of going with Digital Media Marketing. Understand
the online community strengths. Plan strategies to launch digital
media campaigns. Focus on simple design, elegant design. Use of
Google AdSense and AdWords.
9. Setting up Spreecasts/Google Hangouts
How to launch web seminars on Facebook Live, YouTube Live and
many other Virtual Streaming options.
10. New Trends
Will conclude the course with a study on the NEW TRENDS in the
field of Social Media Networking /Digital Media.
4. Apparel Training & Design Centre,
KINFRA International Apparel Park,
Thumba, St.Xavier’s College PO,
Thiruvananthapuram, KERALA - 695586
MENTOR
Shajan C Kumar is an expert in Social
Media Networking and Digital Media
Content Design. He has over two
decades of experience from India’s
top media houses like The India
Today, The Indian Express, The New
Indian Express, HT Media, Deccan
Chronicle, and Dainik Bhaskar.
He had won the first Ejourno &
Syntel Fellowship to work on ‘Impact
of Internet on Visual Journalism’.
He has taken classes on New Media
Design at several Indian Media
Institutes which includes IIMC,
New Delhi.
He was Associate Professor (Fashion
Communication) at Institute of
Apparel Management in Gurgaon.
