Presentation at eMetrics Industry Insight, May 2007. Early results of the web analytics industry market share analysis conducted with WASP.

1. WASP:
Web Analytics Solution Profiler
Stéphane Hamel
immeria.net
“an immersion in analytics”
May, 2008
Industry Insight
MEMBER

2. R&D project
Bias
Limitations
IMPORTANT NOTICE: This information is
provided “as is” without warranty of any
kind, either expressed or implied, including,
but not limited to the implied warranties of
merchantability, fitness for a particular
purpose or non-infringement. References
to companies, web sites, their services and
products, are provided “as is” without
warranty of any kind, either expressed or
implied. In no event shall immeria
consulting services inc. be liable for any
special, incidental, indirect or
consequential damages of any kind, or any
damages whatsoever resulting from loss of
use, data or profits, whether or not advised
of the possibility of damage, and on any
theory of liability, arising out of or in
connection with the use or performance of
this information. This information cannot be
re-published in part or in whole without the
express consent of immeria consulting
services inc.

3. Web Analytics
Solution Profiler
Implementation QA
Web Analysts
Market Research
Web Analytics
Solution Profiler
Implementation QA
Web Analysts
Market Research

4.  100 tools
5,600 active users
20,000 web sites/day
400,000 web sites
18,000,000 data points
3 Months…

5. Case 1: Default data collection
Date source: WASP
Date: March 20th
– April 20th
Domains: ~200,000
Data points: ~7,000,000

6. Case 2: Insurance Vertical
Date source: Alexa > Business > Financial Services > Insurance Top 100
Date: April 28th
Domains: ~100

7. Case 3: Geographies: UK
Date source: Top UK websites
Date: January 2008
Domains: 2,000
Data points: ~3,000

8. Case 4: Top Retail Sites in Canada
Date source: Comscore
Date: January 2008
Domains: ~900
Data points: ~1200

9. Case 5: Trends
Date source: WASP
Date: February 11th
, 2008 –April 29th
, 2008
Domains: ~400,000
Data points: 18,000,000
▬ 54%
25%
▬ 17%
5%
▬ 3%
1.3%
 0.0%
0.00% 0%
 0.3%
0.02% 0.4%
 0.2%
0.02% 0.2%
% of visits
% of sites
Growth/
drop over 3
months
 2%
0.03% 0.2%

10.  40% corporate sites not using analytics
 10% double-tagging
 Testing & targeting huge opportunity
 WASP by Geographies & verticals
 Future of WASP: enterprise licence will
include market research capabilities
My takes...

11. MEMBER
Tutoring, coaching, speaking
Research & Development
Market research