University of Maryland -- University Relations

Baltimore, Maryland Area United States

Advertising / Marketing / PR

My responsibilities include: • Supporting Annual Giving/Alumni Association teams in direct mail/email fund raising programs • Improving ROI by developing strategic donor segmentation practices • Increasing profitability of direct mail, online, and email campaigns 10%+ • Creating dashboards to measure,and report marketing campaigns.effectiveness • Developing and conducting A/B testing of creative assets to optimize campaign performance; • Performing daily, monthly, quarterly analysis and reporting on campaign results; • Working with campaign managers to review and test performance of new marketing tactics • Monitoring academic donor landscape and stays current with...