Professional Women in Building
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The document discusses the benefits of social media for organizations like convention and visitors bureaus. It outlines some key benefits, including helping with search engine optimization, increasing brand awareness, empowering followers, building relationships, and crisis management. The document then provides examples of how the Abilene CVB and other industries like food and travel use social media before concluding with contact information for the presenter.
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Professional Women in Building
- 2. What Will We Cover? • Social Media Benefits • Brief Strategy How-To • Abilene CVB Social Media Examples • Industry-Specific Social Media Examples
- 3. Keep In Mind… • Materials will be available – Slideshare.net • Put down the pen & tweet! #NAHB
- 4. Helps SEO Increases Crisis Brand Management Awareness BENEFITS OF SOCIAL MEDIA Empowers Builds Followers Relationships
- 5. • Make the visitor’s experience better than expected—potentially increase visitors to community – Influence Decision to Travel – Social Media = Informational Service • Start small & get a grasp on one platform at a time • Who was our Initial Target Audience? – Leisure? Sports? Meeting planners? Locals? • Reach people we wouldn’t be able to otherwise • Overall goal? Transparency & Authenticity
- 6. • Food & Travel are 2 industries that MUST be on social media. • Mobile usage will trump desktop usage by 2014 (if not sooner). • 8% of all bookings will take place via mobile by 2012. • 52% say that friends Facebook photos inspired their next trip.
- 18. Shanna Smith Snyder Director of Communication Abilene Convention and Visitors Bureau 325.676.2556 (Office) shanna@abilenevisitors.com @shannasmith @AbileneCVB www.slideshare.net/shannasmithsnyder
Notes de l'éditeur
- Playcation Promo for Partners – added this two weeks ago.Stat from DMAI Here is our blog template. We have 4 customized tabs at the top and it is hosted by Wordpress. It also has several plug ins to make it more interactive. However, one of the most popular things on the blog – is the Social Media Directory (which includes who has Foursquare discounts, FB pages and Twitter accounts and their categorized – SHOP DINE PLAY STAY. Just a hint of advice, blogs do not have to be long or fancy to be useful and popular (by hits). Just know your subject matter and give people the 411. Don’t be intimidated by plain and simple text, simple works are fine when combined with the authenticity and transparency your customers want. I think our blog is popular because it makes the ACVB more approachable and is relevant to what visitors want to know. The blog definitely has a more casual feel because we’re writing in first person and sharing OUR experiences in Abilene.
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