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The Future
of Work
Make Social Real
Building the
Social Workplace
succeed
We Make Social Real
#1
Social
business
solutions in
the
Microsoft
ecosystem
Million
paid
enterprise
users
100%Enterprise
Human Centric
SharePoint ✓
SAP ✓
Salesforce ✓
Dynamics ✓
Azure ✓
4
Trusted
by the
fortune 500
Building Solutions
Understanding
The
Future of
Work
http://Microsoft.com/spg
Shawn P. Beeson
http://www.linkedin.com/in/shawnbeeson
shawn.beeson@gmail.com
http://www.youtube.com/user/NewsGatorTV
YouTube
PRINT
TV
EVENTS
Website
Corporate
Communications
Crisis
Communi
cations
Media
Relations
Public
Relations
Investor
Relations
Formal Informal
Social Media Blog
Email
Portal
Social Network
Public
Public
Public
Public
Public
Public
Employees
Employees
Satisfaction
Employees
Branding
Reputation
Corporate
Responsibility
Identity
Engagement
Engagement
Efficiency
Shared
Meaning
Connectivity
“Just pushing messages out is not enough any more. Our people
want to get heard.”
“Fire & forget is not enough any more. We have KPIs and we need
to prove the value.”
“We want to hear what people are saying and how they feel about
it.”
“We need better control on internal messaging.”
“The more diverse the audience is, the more complex effective
messaging gets.”
“We need to overcome the disconnect between our social platform
and other platforms.”
Pushing Information
Pulling Information
Productivity4
Network
of Hands
Time4
200%
100%
1000x
57%
Source: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png
Productivity4
Time4
Network
of Minds
Network
of Hands
1.29
0.8%
6.27
0.6%Source: Booz & Company:
Maximizing the Impact of Digitization *with 10% increased digitization
Productivity4
Time4
Network
of MindsNetwork
of Hands
Network
of Hearts
5.3%
6.4%
7.7%
11.3%
Building the Social Workplace
Empower
Human
Productivity
EngageEncourage
✓
SharePoint
Provide a compelling experience where people like to get the latest happenings.
Encourage conversations and feedback.
Notify individuals when there is something important to them wherever they are.
Make your job easier to publish, target, notify, and track participation and impact.
Improving Internal Communications
leads to…
• 29% market value increase
• 47% higher shareholder returns
• 18 % more productivity than
competitors
• 12% more profitability than
competitors
Engaged employees…
• 78% work harder if they were
recognized
• 57% more effective
• 87% less likely to leave your
company
• 200% more innovative
Sources: McKinsey, Towers Watson, Gallup, US Department of Labour, Hays Group
Create a dialogue across hierarchies based on expertise
Reach more people
Engage more people
Ensure control AND flexibility
Track, Analyze and Adapt
Corporate Communications on SharePoint
• Create and Manage Distribution Lists *
• Create and Manage Audiences *
• Audience Targeted Content
• Web Content Management
• Cross Site Publishing
• Localization **
Corporate Communication and Enterprise Social Equals Success
Corporate Communication and Enterprise Social Equals Success

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Corporate Communication and Enterprise Social Equals Success