SEO Presentation given at the Awards Association of America Regional meeting in Portland, Oregon - October 1, 2010

2. What You Need to Know About SEO And Other Internet Marketing Strategies and Tactics Award Associates of America | Regional Meeting | Portland Oregon October 1, 2010

3. Brief Overview Search Engine Academy NW Teaches Business Owners, Marketers & PR professionals how to increase sales and leads through the Internet. Training program began in 2001 First class held in Portland in September 2007 Over 110 graduates from the program

4. Brief Overview My Background Two Business Administration Degrees Marketing Advertising Management In-House Marketing Professional 1989 to 2006 Started Response Interactive LLC in 2007 Work with Small to Medium size businesses

5. SEO? SEM? PPC? SMM? SMO? What does it all mean? SEO: Search Engine Optimization PPC: Pay Per Click Advertising SEM: Search Engine Marketing SMM: Social Media Marketing SMO: Social Media Optimization SERP:Search Engine Results Page

6. SEO: Search Engine Optimization

7. SEO: Search Engine Optimization Two sides to this coin: On-Page Factors Off-Page Factors What is most important? You need the first side of the coin to get the second side to work optimally.

22. How efficient they are while using it

23. How memorable it is

24. How error-prone it is

26. Usability Biggest Causes of User Failure Search If your site has over 100 pages, you need an onsite search engine Check out: http://sitelevel.com/ Or Google has a Search Engine app http://www.google.com/coop/cse/

28. Main navigation topics should be static and should appear at once.

30. Avoid busy backgrounds

32. Don’t make people click to find the price. Showing an estimated price is better than showing no price at all.

34. Anti-Spamming Guidelines Don't: Keyword stuff tags Repeat keywords over and over again in your text. For example: <META name="keywords" content="holiday cruises, holiday cruises, holiday cruises, holiday cruises, holiday cruises, holiday cruises, holiday cruises, holiday”>

35. Anti-Spamming Guidelines Don't use tiny text for the purpose of repeating keyword after keyword Don't use invisible text Don't use redirect tags if possible Don't duplicate content or use mirror pages Don't use multiple title tags

36. That Can Help you

37. Tools that Can Help you Wordtracker - $$$

38. Tools that Can Help you Webconfs.com - Free

39. Tools that Can Help you thesaurus.com - Free

40. Tools that Can Help you SEO Automatic – Free Lite Version

41. Tools that Can Help you SEOchat.com – Free

42. Tools that Can Help you Google Analytics – Free

43. Making the Case

44. Making the Case Why is SEARCH such an IMPORTANT part of Internet Marketing? It’s Measurable High Return On Investment

45. Making the Case According to Forrester Research: “In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization.” http://www.forrester.com/Research/Document/Excerpt/0,7211,45924,00.html

46. Making the Case

47. Making the Case According to Internet Retailer, retailers are creating interactive page treatments and adding video, customer reviews and other advanced features. Merchants also are making site optimization a top priority and redesigning their web sites to achieve speedier navigation and faster performance. http://www.internetretailer.com/article.asp?id=28884

48. Making the Case Improved site optimization is the top priority for 72.9% of merchants, followed by: Clearly organized home, category and product pages at 62.4% Better navigation at 49.4% Improved site search at 47.1% Faster checkout at 40% http://www.internetretailer.com/article.asp?id=28884

49. Making the Case Digital Marketing Focus in 2009 According to a survey of more than 400 senior-level decision makers http://www.permissiontv.com/about/news/66/industry_survey_forecasts_adoption_of_interactive_video_in_2009

50. Making the Case Because your competition is already doing it…

51. Questions?

52. Thank you!

53. Contact InformationColleen Wrightinfo@sea-oregon.comwww.sea-oregon.com