1. The product I am going to advertise will be a BE IN YOUR
PSP
( Play Station Portable). OWN WORLD

2.  Portable
 High Street
 Affordable Price
 Light weight
 Good Quality
 Internet use (Wi Fi)
 Pictures
 Different type of colours
 Music
 Games
 Videos
 Slim
 Video game console
 Multi-media capabilities
 Large viewing screen

3. Life style categories
 Primary - Aim at people whose lifestyle categories are egoists, people who are
mainly concerned to get the most pleasure for themselves out of life, as well as
trendies, teenagers who are desperate to have the admiration of their peer group.
Both intended for boys and girls 13-17 years teens.
 Secondary – Designed to appeal to 19-25 group, with an average user likely to be
in their mid-20s. Mostly likely it will aim to all the Junior mangers in industry, and
middle mangers in companies, public services like health or education. Adults who
are interesting and motivating in games.
Social class Categories
 Primary target audience - Aim at children from age 7+ and youths(13-18). Aimed
specially for primary school kids, secondary school teenagers and youths in college.
 Secondary target audience - Aim at people whose social class categories are B, C1
and C2. people who work as middle mangers, juniors and skilled manual workers.

4. Maslow’s Hierarchy of needs
The Maslow’s Hierarchy of
needs I will reflect on,
targeting for the audience
are:
•Self actualization
(Creativity and lack of
prejudice).
•Esteem(Achievement self
esteem and confidence).

5. The different types of persuasive techniques in advert I will include in my advert will be the followings:
Humour: I will use this technique because it Makes advert more memorable, also this can make people
laugh.
Warm and fuzzy: I will use this persuasive technique in the advert by uses sentimental images to sell the
product(PSP).
Beautiful people: I will use this type of a persuasive technique in advert because especially when
puritans, trendies, rebels and groupies see a famous celebrity playing a PSP in the advert who
mostly inspire people, immediately they will wish to buy the it, so they fit in, and feel they have
done their duty as result as the PSP.
Anchorage: I will use this type of a persuasive technique in advert because I can use caption to fix the
meaning of an image
Slogan: I will use a good catchy slogan in advert because it will be something people will remember, can
persuade the viewers to buy product (PSP).


6. PSP advert for boys PSP advert for girls
GREEN- is cool, restful, and TURQUOISE- is cool and breezy
signifies growth, renewal, and colour for girls.
health
BLUE- has calming effect popular PINK- will stand out as feminine
colour for both men favourite.
BLACK -males likely generally like PURPLE- stands out as a feminine
the colour black. colour. Traditionally associated
with royalty, and mysterious.