Target Audience Results

1. Target Audience
Questionnaire Results
Shelly McVeigh 14C

2. I created my questionnaire online using development cloud base website –
www.surveymonkey.com. I asked 10 questions in relation to finding out
who my potential target audience will be for my thiller/horror teaser trailer.
In order to get a range of answers I emailed my survey out to a group of
people but also shared my questionnaire link onto my personal Facebook
page. In total I got a response of 13 people and this is what I found…

4. • From this pie graph it is obvious that most
of the people that answered my
questionnaire were females. However
some males also took part which meant
that I have obtained information on what
the different genders expect from a movie
trailer and also their movie-going habits.

6. • This graph highlights that the age range
that will be most interested in my teaser
trailer is between sixteen and twenty years
old. This indicates to me that the movie
my trailer is promoting will be able to have
a fifteen classification or eighteen
classification. Giving my film a higher age
classification highlights that I will be able
to include violence and horror in my
horror/ thriller genre.

8. • After collating these results from my
questionnaire it became clear that my
target audience is most interested in the
horror, comedy and animated genre. This
information will allow me to understand my
target audience better and highlights what
they expect from a movie trailer.

10. • My target audience has indicated to me that they usually
attend the cinema once every month. Therefore this
information indicates to me that the timing of release is
crucial. Many of my target audience also go to the
cinema once every two months which means that there
is a large period between their cinema visits. Quite a
number have also ticked the “other” box on the
questionnaire. This option generated answers such as, “I
only go to the cinema when there is a movie I would like
to see”, indicating to me that many individuals do not go
to the cinema on routinely visits but rather when a movie
catches their interest. It is now my goal to capture these
individuals and encourage them to see my movie in the
cinema.

12. • From this question I get an idea of what
the age group of my target audience like in
terms of a variety of movie genres. I have
found out that no main person likes one
specific type of movie which is good as my
target audience will therefore be open to
watching a variety of films.

14. • Asking my target audience what attracts
them most to a movie will indicate to me
what characteristic of a teaser trailer I
need to develop in my trailer. Developing
this will encourage my target audience to
see my movie. From collating my results it
is obvious that the majority of my audience
is drawn to the actors in the movie,
highlighting that I should dramatise in my
trailer the characters of my movie.

16. • This was important to find out as I need to
know if my target audience will be willing
to watch a teaser trailer, share it and
create hype. By knowing 100% of my
respondents like teaser trailers allows me
to rely on them to promote the film through
different mediums eg – social media, word
of mouth etc…

18. • After collating my results it was obvious
that most of my target audience are made
aware of new releases through the
television. This indicates that teaser
trailers are shown on the television that
incites the viewer and urges them to see
the movie. The second most popular
choice was “Advertisements” and “Word of
Mouth” indicating that many individuals
talk of new releases that they may have
heard about and pass on this information,
forming a chain reaction to this new
release.

20. • This question highlighted to me the most
important characteristics of a movie trailer based
on the views of my target audience. After
collating my results I discovered that my
audience believe that the plot of my movie
should shine through my teaser trailer. I should
follow this advice as it will encourage others to
see my movie. The next most popular answers
were the characters, genre and release date.
Throughout my teaser trailer I should introduce
my audience to the different characters and
establish the genre from the outset which will
spark interest in the trailer and also make the
date evident so it is easy fro my target audeicne
to remember.

22. • This question allowed me to see how my
target audience interact with films. Over
90% of my target audience use Netflix,
this allows me to understand the impact of
technology on the film industry and how
putting a film on to the likes of Netflix will
most likely increase ratings and buzz over
the film. Also it is important for promotion
as after watching a film on Netflix people
can share on social media what they think
of that particular film, which again could
promote the film to other potential viewers.