Media planning involves determining the best way to deliver advertisements to potential customers. It is a process that answers questions about the target audience, such as who they are, where they are located, how large the audience is, and how frequently the ad needs to be seen. The media planner must understand the demographics and psychographics of the target audience. They then select appropriate media channels like television, newspapers, magazines, radio, outdoor displays, and the internet to reach the intended audience. The goal of media planning is to pick the best media to maximize reach to the target audience and make them aware of the brand's products or services.

1. Media Planning & Buying-
Brief on media planning and buying, the essential part of advertising
Shiban Deb_________________________________

2. What is media planning
Media Planning consists of a series of
decisions made to answer questions for the
advertiser :
What is the best means of delivering
advertisement to the prospective purchaser of
the brand or service

3. Media Planning- The Process
• Question
1. Who are we talking to:
2. Where are these people:
3. How many people to
reach:
4. How many times:
5. Which media:
6. Which Vehicles:
7. Which month or time
duration:
• Answers
Target Audience
Market
Reach
Average Frequency
Media Selection
Vehicle Selection
Scheduling

4. Target Audience
• The demographic
group that has been
identified as the key
consumer group of
the brand. All
marketing/Advertisi
ng is concentrated
on
reaching/appealing
this group

5. Understanding The Target
Audience
Thinking about the target audience media planner must follow the
following points:
• Demographic- Age, gender, education level, town class, income class
etc.
• Psychographic- Life Style, attitudes, aspirations , habits including
media and product consumption

6. Medium
All carriers and deliverers of
advertisement
Medium
• Television
• Newspaper
• Magazines
• Radio
• Outdoor
• Internet
Vehicle
• Big Boss
• TOI
• India Today
• Radio Mirchi
• Any Hoarding
• Social Networking Site & E
commerce sites

7. Conclusion
The objective of media
planning is to select the best
media to make maximum
reach to the target audience
and make them learn about
the product or service of the
brand

8. • Shiban Deb
• E Mail:
debshiban@yahoo.com