1. WELCOME TO MY
PRESENTATION

2. TANZINA AFRIN
ID : 1297

3. CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)

4. VALUE DISCIPLINE MODEL

5. PRODUCT CENTRIC CULTURE
&
CUSTOMER CENTRIC CULTURE

6. Maersk line Bangladesh Ltd

7. “CUSTOMER INTIMACY” the most valued
discipline at Maerskline

8. CRM activities of Maerskline Bd ltd:
 Capturing data from the customers and consolidating it into a database
 Analyzing the database to determine the best opportunities, the best
targets for those opportunities, and the best ways to communicate with
those targets.
 Building strong customer relationships. They provide some extra benefits
to their registered customers these are

9. They follow the traditional CRM model that means their
sales, marketing, service & support everything is customer
oriented

10. CUSTOMER CENTRIC CULTURE AT
MAERSKLINE
• Maerskline is a customer centered company because their every work is
customer base their main concern is to achieve full customer satisfaction.
To achieve that they have done the following works
•They have a separate CRM department.
•They keep updating their customer database to provide
them the ultimate solution.
•A well organized website from where every registered
customer can easily maintain his/her account with the
company.
•Providing 24*7 full customer support.
•Providing strong transportation security.
•They always try to match customer experience to their
expectations.
•They personally interact with their customers by email.
•They work to deliver an integrated set of experiences & to
interact with their customers as a single company.

11. As a result of their these works In 2004.2005,2007,2009,2010 & 2011
Maersk line ltd has win the AFSCA award. They said “our customers
are definitely our key priority as we continue to focus on bringing
greater reliability and ease of doing business to them”

12. APENDIX
1..Do your company follow the value discipline model?
2.According to your company which one is the most emphasized value?
A. Operational excellence
B. Product leadership
C. Customer intimacy
3.which culture your company is following now customer centric culture or product
centric culture?
4. Do your company follow the traditional CRM?
5. Have you followed any types of rules and regulations for developing the functions
of CRM?
6. Do you think you are succeeded as well as effective on the functions of CRM?
Thank you for your co-operation 

13. THANK YOU ALL 