2. What is it?
• A direct to fan community for cross media
authors:
– Tools & utilities for authors
– Access to authors & marketplace for fans
– Expert keyword driven tribes
• Based on free culture
4. Consumers -
Social Cloud
Social Cloud:
- Internet
- Mobile
- Social
Networks
- Communities
- Projects
- Personal
5. Consumers -
E-Commerce
Social Cloud:
- Internet
$150B
- Mobile
- Social
Networks
- Communities
- Projects
- Personal
6. Marketplace – What Markets
Redux?
Social Cloud:
- Internet
- Mobile
- Social 3 2 1 ?
Networks
- Communities
- Projects
- Personal
7. We all have a story to tell…
“Lady Gaga seems to know that a pop star’s own life is a
story they are telling, and whether a celebrity takes an
active role in the telling of that story or not, the story will
be told.” @Caitlin_Burns
…even fans.
8. Author – Self Publishing
• What can just one • Tumblr
• Paper.li
person do?
• Storify
• Blogger (Website(s))
• Etsy
• Facebook
• TopicMarks
• Twitter
• LinkedIn
• Flickr
• Chime.in
• Postling:
• YouTube
9. Author - Distribution
- How to distribute your story?
- Most effective
- Least cost
- Time
- Money
11. Problem #1 – Reach (Media
Sharing)
• What we regularly • How do we find our
share within our social fans?
graph:
• How do we get them
- Video
to share a small piece
- Fotos
- Text:
of our story?
- Status
- Tags
- Comments
- Blogs
13. Problem #1 – Reach (Prosumers)
Sharing Sharing
Social
Cloud
Consuming
14. Problem #2 – Shipping Product
• Process
– Repeatable
• Consistency
– Multidimensionally
• Coach
– Need leaders to simplify and encourage action
15. Problem #2 – Shipping Product
(Phase 1 Efficiency)
Social
Cloud
What can 1
person do?
16. Problem #3 – Monetization
• Trust
– Turning permission into regular calls for action
• Consistency
– Across all dimensions
• Repeatable process
– With trust can regularly ask for sale (across
all dimensions)
17. Me
• 3rd Startup – DondeEs.com, SNAP Platform
& SNAPPIX Project
• Author – O’Reilly Radar, Dondequiera, Tux
Magazine, Free Culture Advocate
• Producer – Conversations Network
• Software & Systems Analyst – 20+ years,
MS in Comp Sci
18. Team
• It’s just me, Gil, and: • With some help from:
– Friends – Postling
– Seth Godin – Paper.li
– Steve Blank – Topicmarks
– Jeff Gomez – Blogger
– Jono Bacon – Amazon Mechanical
Turk
19. Lessons Learned – Rev 0.0
• Product: • So I:
DondeEs.com – A local search – Realized that I needed to get
advertising platform, think of Yelp louder
for Puerto Rico. – Conducted research
• Customer Told Me: on successful transmedia
– Don’t understand technology, producers
but especially the Internet
– Very engagement little from
community
20. Lessons Learned – Rev 0.1
• Product: • So I:
MisTribus.com is a portal that – Adopted cross-media
connects authors with tribes of their – Conducted research
fans to manage their transmedia on what’s possible
story
• Customer Told Me:
– Don’t understand transmedia
– Too busy, can’t see WIFM
21. Lessons Learned – Rev 0.2
• Product: • So I:
MisTribus.com is a portal that – Implemented a cross-media
connects authors with tribes of their campaign for Guagua Pública
fans – Implemented transmedia story
• Customer Told Me: narrative with “A Bus Trip To
– Don’t understand transmedia Further”
– Too busy, can’t see WIFM
22. Products
• Conversational Model for Social Media
• Maximum Strategy
• Mis Tribus Publshing
– 4 books published with SmashWords.com
– Contract with Barnes & Noble
23. Fanz.ly
• Platform for keyword conversation
• Simplifies daily tasks to generate
engagement
• A revenue sharing opportunity
• A branding opportunity for companies
