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Based on inputs such as category, age, gender, city,
type of hypermarket and shopper accompaniment profile,
Store Trek analyzes:

1.     Product discovery process
2.     Purchase decision hierarchy
3.     Impulse vs planned purchases
4.     Number of grab-and-go shoppers
5.     Time spent in aisle
6.     Bill value
7.     Trip mission
8.     Trip frequency
9.     Cross-category association
10.    Video depicted shopper behaviour (based on user input)
Piyush Pandey interviews the country’s
                                                         top retailer, Kishore Biyani, on ET NOW




Back page: Brand Equity,   Lead story: The Strategist,   Study’s findings and interview on ET NOW
The Economic Times         Business Standard
Shopper Behaviour in India

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Shopper Behaviour in India

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Based on inputs such as category, age, gender, city, type of hypermarket and shopper accompaniment profile, Store Trek analyzes: 1.  Product discovery process 2.  Purchase decision hierarchy 3.  Impulse vs planned purchases 4.  Number of grab-and-go shoppers 5.  Time spent in aisle 6.  Bill value 7.  Trip mission 8.  Trip frequency 9.  Cross-category association 10.  Video depicted shopper behaviour (based on user input)
  • 13.
  • 14. Piyush Pandey interviews the country’s top retailer, Kishore Biyani, on ET NOW Back page: Brand Equity, Lead story: The Strategist, Study’s findings and interview on ET NOW The Economic Times Business Standard