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Shopper Behaviour in India
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12. Based on inputs such as category, age, gender, city,
type of hypermarket and shopper accompaniment profile,
Store Trek analyzes:
1. Product discovery process
2. Purchase decision hierarchy
3. Impulse vs planned purchases
4. Number of grab-and-go shoppers
5. Time spent in aisle
6. Bill value
7. Trip mission
8. Trip frequency
9. Cross-category association
10. Video depicted shopper behaviour (based on user input)
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14. Piyush Pandey interviews the country’s
top retailer, Kishore Biyani, on ET NOW
Back page: Brand Equity, Lead story: The Strategist, Study’s findings and interview on ET NOW
The Economic Times Business Standard